What is the prospect of the home improvement industry? 5. What is the prospect of the home improveme

Now the first thing that everyone grows up to do is to buy a house, home improvement is a very good industry, there will never be a recession, because people who buy a house will not be broken; First of all, home improvement is dependent on a large number of contacts and business introduction, home improvement to make money in two aspects, one is the extraction of material costs, one is wages, in fact, the extraction of material costs is considerable, as long as you can ensure that you can master the home decoration at the same time master the materials, then you can naturally make more profits, home improvement is now optimistic about the technical design and concept update, as long as there is excellent quality assurance, and plus provide reliable and credible advice for decorators, help choose a good program, then will be able to improve their own popularity, The corresponding business will expand, bigger and stronger is just around the corner, hoping to seize the opportunity to rise step by step in the home improvement industry.

The analysis report on the development prospects and investment of China's home decoration industry franchise released by the Prospective Industry Research Institute analyzes that with the continuous standardization of the home decoration market, customers' requirements for residential decoration are getting higher and higher. From paying attention to the quality of decoration materials and construction, we have increased the keen attention to the indoor air quality of the renovated new home.

From the perspective of consumer awareness, for the whole decoration, the problems that customers are concerned about are: decoration quality, decoration cost, decoration period, material environmental protection and after-sales service; For individual consumers, they are usually concerned about construction quality, cost, after-sales service, and environmental protection.

Decoration design is also very important, but because consumers have their own subjective tendencies and control over the decoration plan, that is to say, the final result of the home decoration plan is the product of consumers communicating and interacting with designers according to their own aesthetic awareness, living concepts and lifestyle appeals, so generally speaking, consumers are more concerned about home decoration design.

According to the data of China Decoration Industry Association, from 2015 to 2019, the market size of China's home decoration industry continued to grow, with a compound annual growth rate CAGR, and the market size of China's home decoration industry reached one trillion yuan in 2019. Affected by the epidemic in 2020, the market size of China's home decoration industry declined for the first time, and the market size in 2020 was one trillion yuan, a year-on-year decline. It is expected that with the improvement of residents' enthusiasm for consumption, the home improvement industry market will usher in a compensatory ** in 2021.

In 2020, the market size of the home improvement industry will decline for the first time

According to the data of China Decoration Industry Association, from 2015 to 2019, the market size of China's home decoration industry continued to grow, with a compound annual growth rate CAGR, and the market size of China's home decoration industry reached one trillion yuan in 2019.

Affected by the epidemic in 2020, the market size of China's home decoration industry declined for the first time, and the market size in 2020 was one trillion yuan, a year-on-year decline. It is expected that with the improvement of residents' enthusiasm for consumption, the home improvement industry market will usher in a compensatory ** in 2021.

The growth trend of active Internet home improvement users is obvious

From 2016 to 2020, the annual active user scale of China's Internet home improvement increased steadily, and the annual active user scale of Internet home improvement reached 31.56 million in 2020, a year-on-year increase.

The number of Internet home improvement companies involved has increased

In recent years, the proportion of home improvement enterprises participating in digital transformation in China has risen steadily, from 2017 to the first quarter of 2021, an increase of one percentage point, and the proportion of digital transformation home improvement enterprises and Internet home improvement platforms to establish cooperative relations has also risen from 2018 to, in the future, there will be more enterprises in the field of Internet home improvement.

In 2025, the size of the Internet home improvement market is expected to reach 888 billion yuan.

In recent years, the scale of the Internet home improvement market has generally shown an upward trend, and the size of the Internet home improvement market in 2019 is about 100 million yuan. Affected by the epidemic in 2020, the progress of offline construction has been affected to a certain extent, but the consumption of the home improvement market has a strong rigid demand attribute, and the epidemic has accelerated the cultivation of online consumption habits of home improvement users, and it is expected that the Internet home improvement market will reach 100 million yuan in 2020, and in the long run, the Internet home improvement market is expected to reach 100 million yuan in 2025.

1. After nearly 30 years of rapid development, China's building decoration industry has gradually matured. From the design standard, the scale of the project to the capital investment, the application of new technologies and new materials have been unprecedentedly developed.

2. According to the "China Building Decoration Industry Market Research and Investment Analysis Report" released by the Prospective Industry Research Institute, the output value of the building decoration industry increased from one trillion in 2000 to one trillion in 2010, with an average annual compound growth rate, nearly 6 percentage points higher than the national GDP growth rate in the same period. Among them, the output value of public building decoration (including the decoration of finished houses of the whole real estate) increased from one trillion yuan in 2000 to one trillion yuan in 2010; In the same period, the output value of residential decoration (single-family independent decoration) increased from one trillion yuan to one trillion yuan.

3. According to the "Twelfth Five-Year Plan" of China's building decoration industry: during the "Twelfth Five-Year Plan" period, the total output value of public building decoration and decoration (including the decoration of the overall real estate finished house) will strive to reach one trillion yuan, with an increase of about 136% and an average annual growth rate; The target of residential decoration and decoration is one trillion yuan, the growth rate is about one, and the average annual growth rate is about one.

4. The demand of China's building decoration industry is in two parts, on the one hand, the renewal demand and the initial decoration of the newly developed building formed by the reconstruction, expansion, change of the nature of the use of the building or the initial decoration of the initial decoration of the new building. With the growth of the number of commercial buildings and residences in stock and the maturity of the second-hand housing market, the demand for renovation services for existing buildings as a whole and partially continues to expand. It will gradually become the main provider of demand share in the decoration industry.

5. On the other hand, consumers' understanding of living quality is more in-depth and comprehensive, combined with the improvement of the level of secondary consumption capacity of decoration, which has led to the improvement of decoration standards. Therefore, no matter from the breadth and depth of the development of the industry, it will provide support for the growth rate of demand in the building decoration industry in terms of volume and price, and the growth rate of demand CAGR (compound annual growth rate) is expected to remain in the range of 12 15% in the next three years.

6. The research group of the building decoration industry of the Prospective Industry Research Institute said that the strong demand of the industry does not mean that the gross profit margin of the industry is considerable. In the building decoration industry, the regional characteristics are more obvious, entrepreneurial consciousness, the ability to take orders, high-end design and construction human resources and project comprehensive management capabilities and other development factors are restricting most of the small and medium-sized building decoration companies, making it difficult to rapidly expand the national market layout. The low concentration of the building decoration industry has led to the fact that most companies are in a low-end competition pattern, and the average gross profit margin of the industry has been declining year by year.

7. In general, with the continuous improvement of China's urbanization and the entry of the people's inclusion level, people's demand for the decoration industry is strong, and the decoration industry is very good.

——Analysis of the market size and competitive pattern of China's Internet home improvement industry in 2021 The market size has reached a new high

Major listed companies in the Internet home improvement industry:At present, the only listed companies related to the domestic Internet home improvement industry are Qeeka (, at the same time, Tuba Rabbit is also sprinting to be listed on the A-share market.

China's Internet home improvement market size data, China's Internet home improvement market structure, etc.

The scale of the industry continues to grow

The Internet home improvement platform can help owners complete the matching with service providers, as well as information consultation, material purchase and construction control in the process of home improvement services. As an information provider, service integrator, and executive supervisor, the platform helps owners deal with issues related to the home improvement process, saves owners' time and energy, and improves the quality and efficiency of services.

Thanks to the development of the network environment and the increase of disposable income, consumers' demand for diversified, customized and efficient home decoration continues to grow. In addition, driven by policy dividends, the scale of China's Internet home improvement market has developed rapidly since 2016, and the penetration rate of China's Internet decoration market has continued to increase, and in 2020, the size of China's Internet home improvement market (online transaction caliber) will reach 100 million yuan.

Online trading of building materials is still the main market

The Internet home improvement market can be further subdivided into building materials market and non-building materials market; Among them, the Internet home improvement and building materials market mainly refers to the online trading market for home improvement main materials, basic building materials and other products; The Internet home improvement non-building materials market mainly refers to the online trading market for design, construction, supervision and other services related to the home improvement industry chain.

In 2020, the online transaction volume of Internet home improvement and building materials accounted for the total transaction volume, and the market share far exceeded the online transaction scale of the non-building materials market.

Specifically, the operation model of the Internet home improvement and building materials market is similar to that of e-commerce, and owners can purchase the main materials and basic building materials needed for home improvement through the e-commerce platform. With the increase of per capita disposable income of residents, the growth of smartphone penetration and the expansion of the scale of the online shopping market, the Internet home improvement and building materials market size (online transaction caliber) is also improving, the average annual compound growth rate from 2016 to 2020 has reached, and by 2020, the national Internet home improvement and building materials market has grown to 100 million yuan.

The platform has more than 30 million active users

In recent years, with the gradual deepening of the development of the Internet home improvement industry, the market demand is growing, and more and more participants have begun to lay out the Internet home improvement platform. Data show that since 2016, the number of active users of China's Internet home improvement platform has continued to grow, from 16.17 million in 2016 to 31.56 million in 2020.

In terms of platform brightness, according to the ranking list of monthly active users of China's Internet home improvement platforms in March 2021 released by fastdata, Qeeka Home ranked first with 10,000; Haohaozhu, Kujiale and Tuba Rabbit followed, with 10,000, 10,000 and 10,000 monthly active users respectively.

The above data refer to the Prospective Sales Industry Research InstituteIn-depth analysis report on market prospect and solutions for China's Internet home improvement industry

I didn't dare to say about the first two years, but now it's an opportunity. It also depends on where you are, for example, in a county town in northeast Sichuan, we are generally looking for guerrillas for decoration, and if you have money, you will find a company in the city. I have been to some counties in Tianjin, Soyuan City, which is different, a county with a lot of decorations.

And our decoration industry in Sichuan is much better than Tianjin. Therefore, if you are a developed region, you are not optimistic, and the prospects of the less developed region will be better.