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Applicable industry: the whole industry.
Applicable seller size: All sellers.
Many ** sellers have encountered such a situation, a popular model that sells very well, and the conversion rate has dropped sharply without violating the rules and modifying the link. Generally speaking, this is a problem with the review. We can go to the traffic decline to see if there are a few more bad reviews.
So what can we do when we encounter a bad review?
First of all, we need to know why buyers give you bad reviews. In fact, it is very simple to be absolutely dissatisfied in a certain aspect, mainly in three aspects: the problem of the product itself, the service attitude of customer service and personal subjective problems.
**A small change every month, a big change in half a year, if you don't adjust the rules in time, the store will fall behind. Weitao, Internet celebrity, live broadcast, wireless terminal, on this trendy e-commerce platform, only by mastering the first resource can we make better sales, so we share a learning group, this group: the first few digits are three, three zero, the middle is eight zero seven, and then three eighty-one, these numbers can be found together.
1. Provide return and exchange services for quality problems;
2. There are too many differences between the page and the real thing: **, in order to look good and attract buyers, it is inevitable that the page will be very exquisite, but here we must master a degree, and we can't let buyers feel that these are two products after receiving the real thing;
3.The size of the problem, this can also be marked by a drawing.
When it comes to service, I always remember a saying: the best sales come from after-sales. Because customer service is the only position that communicates directly with customers, the professional quality and professionalism of customers directly affect the conversion rate and after-sales data of our stores.
At this point, it mainly depends on how well you do your own in-store customer service training.
Negative reviews caused by personal subjective factors can be sent to a conclusion after the customer pays, telling the customer: if you are not satisfied with the receipt, you can contact the return and exchange, and there is a purchase of freight insurance, do not worry about the cost, and now there is an express door-to-door pickup service, do not be afraid of trouble, plus such a sentence, the number of bad reviews will definitely be reduced.
So what should you do if you really give a bad review?
Don't try to say that you can delete the bad reviews, in fact, the DSR impact on your store is irreparable.
In addition, you should also pay attention to the method of replying to bad reviews, do not refute customers head-on, but speak with facts, and you can also use humorous statements.
As long as you do what you said above, I believe that as long as you are not the kind of person who deliberately threatens bad reviews or makes trouble with your peers, your bad reviews are basically not enough, mainly depending on whether you are willing to start from making products at the beginning, rather than making quick money.
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1. The title should be optimized regularly. If the title in the early stage is formulated in combination with the relevant categories of the product, attributes, similar babies in the same industry, and market analysis, then in the later stage, the optimization of the baby title, due to the accumulation of some customers, we not only need to combine the current industry hot search words in the market, according to the baby itself, but also through the business staff to see what keywords buyers come in, how to bring about the conversion situation to modify and focus on optimization. At the same time, we can also look at the keyword effect of a single product baby on a single day (the business staff can only see one day, and the suggestion is to plan it into an excel sheet for statistics for a clear understanding); Or other related data software on the market.
2. The store has been operating for a period of time and has accumulated some customers, but most sellers still need to go through through through trains, drill exhibitions or promotion tools such as Taoke as auxiliary drainage; This part needs to be based on accurate traffic, so that the new customer source introduced can cut into the positioning label of the store; Its collection and purchase can increase the weight of the store, and these traffic are valuable traffic.
3. Find gimmicks, engage in creativity, and do **!
Engage**, we will, but most of them are polished to set up **discount software, most of the buyers are commonplace, so the attraction is relatively limited, so in addition to focusing on the discount price, we can find a reason to give discounts, and it is to make buyers curious, attracted, and really feel that there are discounts, value for money, and a sense of urgency!
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1. The title should be optimized regularly. If the title in the early stage is formulated in combination with the relevant categories of the product, attributes, similar babies in the same industry, and market analysis, then in the later stage, the optimization of the baby title, due to the accumulation of some customers, we not only need to combine the current industry hot search words in the market, according to the baby itself, but also through the business staff to see what keywords buyers come in, how to bring about the conversion situation to modify and focus on optimization. At the same time, we can also look at the keyword effect of a single product baby on a single day (the business staff can only see one day, and the suggestion is to plan it into an excel sheet for statistics for a clear understanding); Or other related data software on the market.
2. The store has been operating for a period of time and has accumulated some customers, and most sellers still need to go through promotion tools such as through trains, drill exhibitions or Taoke as auxiliary drainage; This part needs to be based on accurate traffic, so that the new customer source introduced can cut into the positioning label of the store; Its collection and purchase can increase the weight of the store, and these traffic are valuable traffic.
3. Find gimmicks, engage in creativity, and do **!
Engage**, we will, but most of them are set up discount software, most of the buyers are commonplace, so the attraction is relatively limited, so in addition to focusing on the discount price, we can find a reason to give discounts, and it is to make buyers curious, attracted, and really feel that there are discounts, value for money, and a sense of urgency!
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** Maintenance.
1.After-sales service should be thoughtful. After selling the goods, you should get in touch with the buyer as soon as possible, and send a delivery notice letter to the buyer as soon as possible after delivery, and it is best to attach the ** of the package list, so that the buyer can see the handwriting and specific number and other information on it, so that the buyer can feel more assured, and also make the buyer feel cordial, which is very important to attract the "return rate".
2.The "creditworthiness" evaluation of the heavy sparrow spring year. When the commodity is traded online, the first platform that provides the platform will charge a certain transaction service fee in proportion to the transaction price of the commodity, and after the transaction is reached, both the buyer and the seller are obliged to make a credit evaluation for each other
A high level of creditworthiness is essential to the operation of the company, and all buyers will choose whether to buy your goods based on creditworthiness.
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**There are many aspects of daily management, you can set up window recommendations, shopkeeper recommendations, and store decoration involves a lot of problems!
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