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Depending on the business environment of your store, if your brand awareness is not high, you can sell the third and fourth lines of milk powder well, and the overall profit margin of the store will be high. On the other hand, you need to use a lot of strong brands of milk powder, the difference between the retail price and the purchase price is negligible, and the difficulty will reduce the overall store profit margin, and you need to make more efforts to make money from other products, but the repeated consumption and proportion of milk powder is still a large part. The profit margin of the mother and baby store is 20% to 40%, depending on your product plan.
Then 40,000 a month, at least 250 to 300 a year turnover.
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40,000 a month, 40,000 a month of the store will not be small, it is estimated that more than 100 square meters, the monthly water and electricity bills need to consume 3000-5000, and the clerk needs to ask 3-5. It takes about 9000-15000, plus some other consumption a month 5000-20000 a month. The monthly consumption is 57,000-80,000 a month.
The profit of the mother and baby store is about 35%, that is to say, you need a turnover of 170,000-250,000 a month to not lose money, and if you want to make money, you must have 300,000 per month.
During this period, you also need decoration, store opening activities, and the first batch of goods, which is expected to cost about 750,000. It takes a long time to pay back.
It is recommended not to open a store blindly. You need to pick a good address. Do market research and have some experience. Newbies can try to join.
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Now earn up to your salary money.
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This is related to many factors, grasping the drug is the geographical location and purchase channels, as well as the sales strategy, it can only be said that different people and different sales methods, the results are not the same, what everyone can do is to control the purchase channels, to provide consumers with high-quality and low-cost goods, this can be done by the little red elephant, the quality is there, the reputation is done, do not worry about not making money.
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Profit of the mother and baby store = turnover of the mother and baby store - product purchase price - rent - water and electricity - personnel - (other consumption expenses).
A good mother and baby store profit: about 35%.
I can't tell you how much money you can make in a year, and the worst store in Meibei can make hundreds of thousands of dollars a year.
Here's how to increase the profits of your mother and baby store:
Let the display generate profits: in the process of product sales, display is a very important part, good display will increase customer desire to buy, market research has found that good display can increase sales by 20%.
Display goods according to the baby's month: Now the products are displayed according to the brand classification, we can display according to the baby's month, such as 3-6 months baby product area! As long as there is one shelf for the monthly display, the whole store will look very messy if it is displayed by month!
Opening: Use ** as a sales channel to increase turnover.
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It depends on your own sales model and location.
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!! If you really want to know, you should go to market research.
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Milk powder and diapers are the "main force" of the mother and baby store - milk powder and diapers, in the past, milk powder can provide a variety of nutrients for the baby, whether it is the main milk powder in the store, goat milk powder, rice noodles, etc., its gross profit is very high. However, in the new retail environment of mothers and children, the currency is almost transparent, and there is no advantage, but the control of goods is the main profit. It can be said that the milk powder stores of well-known brands at present basically have no profits, and diapers like Kao are even more expensive to sell, because there are customers to find, and only customers can have sales, even if there is no profit, at least it is a drainage weapon.
Children's clothing and children's footwear.
Whether it is the baby's clothes, shoes or bath towels, towels, etc., in fact, this type of product is quite profitable, at about 70%. Therefore, it is not only milk powder diapers that can make more money from making maternal and infant products, but also other categories of products with high profits. Infant underwear **** is very low, and the price is generally not cheap, so you can imagine how high the profit is.
Daily necessities, toiletries.
This kind of product has less profit, most of them are to meet the one-stop shopping needs of the store, but if the brand value is recognized, then it can also be used as a drainage product to promote other products in the store, and the profit is about 30%.
The profit of toys is also very high, toy consumption can be said to be growing in demand, the demand is growing, so that product profits continue to show a new trend, the profit of toys is more than 50%, every time one is sold, it can become a store profit guarantee.
Children's health supplements.
The more high-end the mother and baby store, the better the children's health products sell, and the higher the gross profit of the whole store, because the profits of children's health products are very high. Therefore, when looking at how much money can be made from maternal and child products, the profits of health care products cannot be ignored.
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Generally speaking, the profit margin of ordinary mother and baby stores can be about 20%, if it is a little red elephant to buy goods, word of mouth has it, the cost is controlled, and the follow-up business will be easier to do, and the profit will be a little higher.
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Profit depends on the input-output ratio.
For example, how much is the daily rent of your store? How much do you restock**? How much do you spend on personnel, water and electricity per day?
And then look at how much your total income can be in a day? Total revenue-cost is profit.
The profit of the mother and baby store depends on the operation on the one hand, and on the other hand, it depends on the brand, purchase **, and the location of the location.
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Hello, the profit of the mother and baby store is still considerable, generally accounting for about 30%, but you need your business to be better.
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Do you need to be involved in store operations? If he just says that you have a 30% stake, you don't have to worry about anything, and you will be given half of the profit every year. My experience is unrealistic, there is no such good thing in the world. You don't know his accounts either.
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There is no unified standard for how much it is to join the mother and baby store, hundreds of thousands, hundreds of thousands, and you should choose the right store to invest in according to your own economic situation. The choice to join, will save a lot of costs, site selection and decoration are guided by professionals, the distribution of goods also saves a lot of time, are provided by the headquarters, the goods are not suitable, but also at any time to transfer goods. Just opened, there are professionals to guide you to ensure sales profits.
So, how much does it cost to join a mother and baby store, and what projects are the cost of joining a mother and baby store related to.
1. Franchise store rent
There is no uniform standard for shop rent, and the city is different and the location is different.
No, the rent is different. In short, if you choose the right location, you will be successful in starting a business, and you need to be cautious and cautious in choosing the site. If the funds are sufficient, they can be in first- and second-tier cities.
If you have limited funds to open a store, you can consider setting up a mother and baby store in a third- or fourth-tier city.
The geographical location is also very important, you can choose near the maternity and child hospital, the bottom of the high-end community, the shopping mall and other places where the volume is concentrated. The exact rent depends on local standards.
2. Equipment costs
After the store is decorated, it is necessary to purchase some new equipment, such as air conditioners, TVs, shelves, etc., which will cost about 20,000 to 30,000 yuan.
3. Purchase costs
The biggest advantage of joining the mother and baby store is that there is no need to press the goods.
However, it is necessary to prepare the cost of the first purchase, which generally needs about 5-100,000 yuan, because it has just opened, and it is necessary to ensure that the scope of the distribution is larger and the variety is complete, so as to attract different consumers to purchase.
4. Employees' wages
The store has just opened, and it doesn't need too many employees, generally two to three people are enough, and the salary is also related to the city, the first-tier city.
It takes about five thousand. Second- and third-tier cities.
It only takes two to three thousand. Nowadays, many mother and baby stores implement a commission system, and the salary of employees is linked to sales performance, which stimulates their enthusiasm for work.
5. Publicity and promotion expenses
After the opening of the mother and baby store, in order to have business as soon as possible, to do a good job in publicity and promotion, you can do the corresponding ** activities at the door of the store, give gifts, discounts, etc., about 10,000 yuan.
6. Shop decoration costs
The decoration of the franchise store is also important, which directly affects the customer flow of the store. Decoration style.
It is mainly neat and bright, and does not need to be too flashy. If you join Youjia Baby, there will be professional design drawing guidance and unified style. The decoration cost should be determined according to the size of the area, according to the calculation of 500 yuan per square meter, the decoration cost needs 20,000 or 30,000 yuan.
7. Liquidity
Every mother and baby store must have a certain amount of liquidity, which can be used for inventory and advance payment.
etc., it will cost about 20,000 yuan.
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Whether you can make money by opening a mother and baby store now depends on factors such as the location of the store, products, and marketing strategies.
Not every product in the mother and baby store has high profits, it is the same as supermarkets, there are very profitable goods, and there are also close to "zero profit" goods, such as diapers that babies use every day, it is a fast-moving product, and the profit is very low compared to other goods.
Conditions for opening a mother and baby store:
1. There are enough funds, and hundreds of thousands of investments are generally required to open a mother and baby store.
2. Be able to find a suitable store and handle the relevant documents required to open a store.
3. Have an understanding of the maternal and infant industry, such as purchase channels, product expertise, product pricing, membership management, employee management, ** activities, etc.
4. Have a certain psychological endurance and be able to rationally deal with various problems encountered in the process of operation.
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As of February 2020, the rent expenditure for opening a mother and baby store is the majorityHowever, depending on the region and location, the corresponding rent expenses will also vary greatly. In general, the annual rent of a 60-square-meter shop is not less than 100,000 yuan.
Generally, mother and baby stores need to have shelves, cash registers, etc., plus some stools, tables, etc., and the investment in these equipment adds up to about 30,000 to 40,000 yuan.
The investment funds required by employees also account for a large proportion of investment costs. It is difficult to run a mother and baby by yourself, and it generally requires two employees to assist in cooperation, and according to the current talent market, the salary of employees is about 3,000 per month, and two employees need about 6,000 per month.
Another cost that investors need to focus on is the amount of money required for the first purchase. It is best to consider the needs of different consumer groups when purchasing goods for the first time, and can selectively purchase some high-end goods and low-end goods. Generally, it is enough to control the first batch of purchases at about 30,000 to 40,000 yuan to avoid buying too many goods that are worrying about sales.
Although the monthly rent is not much, but the owner has a variety of household appliances at home, refrigerators, washing machines, air conditioners, range hoods, etc., plus decoration, if you are broken is to be accompanied, so the 3000 deposit is not high, is the heart of the price.