How to promote the information flow of non enterprise households in the emotional counseling industr

Confirm the purpose of the promotion.

Before you do this, you need to know what you want to achieve. The same is true for information flow, you must be clear about what you want to achieve through information flow.

**。Whether it's to match the promotion of the event or carry out brand promotion, if it is to increase the degree, the information flow is a good choice.

For example, if you want to hold an auto show in Beijing, you can only get people who pay attention to the auto show and want to participate in the station through bidding, but the information flow advertising can target a wide range of news through the region and the interests of the crowd.

Add attention. Interest targeting is at the heart of the information flow. We can use different interests to target different groups of people and attract the attention of potential customers by running in-feed ads.

For example, a skincare brand. The target group is 20-35 years old female white-collar workers, who like shopping, fashion, and pay attention to beauty consultations.

First- and second-tier cities.

How large is such a crowd? How many people are able to purchase a product from a single page? But they are both beauty and skincare, and they are all potential customers for me.

Invert. Relatively speaking, the information flow is better at the first two promotion purposes, but now more people do the information flow mostly for conversion. Because some information flow platforms have the function of behavior orientation (such as search and purchase behavior), they can obtain some relatively accurate traffic, so as long as the right method is used, direct conversion is not necessarily out of reach.

Audience segmentation.

Once you've decided on your purpose, it's time to start analyzing your audience. Generally speaking, the audience for a product will not be limited to one group of people.

Take bidding training as an example, our target group includes in-service bidders, business owners, and novices who want to change careers to engage in bidding. They are all different in age, hobbies, and online habits, and their concerns are naturally different. Therefore, we need to carefully distinguish different audiences in order to identify the pain points of the target audience.

For example, the renovation industry.

Male: more concerned about cost performance, more attention to the details of decoration, emphasizing practicality.

Elderly: Worry-free and labor-saving. More concerned about the quality of decoration and the strength of the company.

Only by classifying the crowd can we have a better insight into the core needs of different groups of people, and can we carry out targeted creative writing and page guidance for different groups of people. This is also the reason why we can't write cow x ideas even if we know the skills of writing ideas.

Here are 4 questions to consider when segmenting your population:

1. What kind of orientation methods can be used by different groups of people to target more accurately?

2. What kind of gimmicks and methods can be used by different groups of people to resonate more?

3. Different groups of people have different psychological expectations, what kind of page do we use for conversion?

4. What kind of conversion gimmicks can different groups of people accept and submit leads directly? Or does it lead attention?

Therefore, segmenting the crowd is the core link of information flow promotion, and the remaining links can be better implemented with crowd classification.

I suggest you talk to me about promotion, hahaha.

Weibo can be done, and the cost is around 60-80.

Promotion is the process of marketing using some network means, and there are many ways to promote. Specifically, it also needs to be communicated.

First of all, your store has set your target customer group, and after it is set, find the focus of these target customer groups on the Internet, not necessarily pay attention to the same thing, as long as it has the same characteristics, and there is a cooperation method called CPS, which is to give a share after the transaction, but generally few platforms are willing.

At that time, the most direct cooperation was with PUA and other similar ones.

Emotional counseling, such a project, can be directly bid, because the competition is not very large, so the cost is okay!

The native characteristics of in-feed advertising make users "unconsciously" accept advertising information in the process of browsing information, so in-feed advertising is becoming more and more popular with enterprises.

1. Today's headlinesDisadvantages: Toutiao's promotion impressions are high and the number of clicks is large, but the conversion rate is medium to low.

2. WeiboDisadvantages: The cost is high and the flow is uncontrollable.

3. Douyin information flowAdvantages: Douyin has a large number of users, it is easy to create popular products, and at the same time, it is an excellent choice for brands.

Disadvantages: Douyin has a high cost, extremely high requirements for materials, low overall crowd intention, and high restrictions on industry requirements.

Disadvantages: The delivery operation is complex, and the traffic and cost are relatively unfixed.

Advantages: social app ranking, wide coverage, high daily activity, high user stickiness, suitable for brand promotion.

Disadvantages: Moments ad creatives are strictly reviewed, and **too expensive, and the competition is fierce.

Suggestions for the industry: It is recommended to put light industry or life products.

6, Zhihu

Zhihu is a real online Q&A community, and the user group tends to be younger, white-collar, high-income, and highly educated, concentrated in first- and second-tier cities, and has extremely high spending power.

Advantages: high quality of traffic and high purchasing power.

Disadvantages: Platform users are more rational and have higher requirements for advertising creatives.

The above are some of the mainstream information flow advertising channels and their characteristics, enterprises can choose their own information flow channels according to the actual situation of their own products. In the end, the purpose of our marketing is conversion, and everything should be result-oriented when it comes to choosing channels.

Information flow is a way of showing news and advertising, but it is also necessary to pay attention to quantity and quality, you might as well directly find a promotion, one-stop promotion, in the case of assistance, you are slowly learning, promotion is much smoother, you can learn about skycc's promotion software, combined with promotion and marketing, I hope my answer can help you.

Information flow is a way of presenting news and advertising, and the mainstream channels for information flow promotion are some mainstream news platforms.

There are many promotion channels.

For example, financial and financial classes: Straight Flush, Great Wisdom, First Finance, Financial Circles, Oriental Fortune Automobile, Micro Car, Between Cars, Understanding Car Emperor, Driving Test Manual.

Browser class Huawei Cheetah.

Information Daily Express Today's hot spots.

Women: Baby Tree, Little Red Book, Mama Gang, Big Aunt, Meiyu, etc.

Find the right platform for your product.

Douyin, Moments, Guangdiantong, mainly depends on your business to choose channels.

As we all know, the promotion of information flow has these characteristics: high originality, active push by the crowd, and more design space for creative design. When I just talked about information flow promotion, it is information, finding, and people.

Information: It's the right thing, and it's the copywriting with a picture landing page. Find:

Matching algorithms. It's a matter of orientation.

Wings Email** software, the number of messages sent can reach 10,000 a day. Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized.

1.Every email is different 2Low-speed sending, sending volume control 3Breakpoint resend 4 multi-mailbox send 5Automatically change IP addresses

6.E-mail Address Management 7Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.

Feeds were first introduced by Facebook in 2006. This kind of advertising interspersed in the content flow has a relatively good experience for users, and advertisers can use the user's tags for accurate delivery, so especially after the arrival of the mobile Internet era, it has ushered in the growth of the first type, and almost all the Internet have launched information flow advertising platforms.

Advantages of in-feed advertising:1The traffic is huge; 2.

leading algorithms; 3.Rich in forms; 4.Precise orientation; 5.

Good user experience. Combined with big data and AI for precise delivery, both the brand ** and the effect can meet the needs.

Orientation methods: generally there are natural attributes, geographical attributes, crowd attributes, custom attributes, and so on.

Billing methods: CPC, CPM, CPA, OCPC, OCPM, and OCPA.

Effect evaluation: creative + targeting + bidding.

It can do Baidu, and it has a lot of traffic on its own. I was looking for Xingbai to be at the top, and there was an initial effect after 30 days.

In fact, our company thinks that there are not too many promotion channels, as long as it can be accumulated, the cost is slightly lower, and the cost of quick results is high.

Understand the positioning of your product.

Understand your customers' needs.

Grasp the strengths and weaknesses of information flow.

Targeted to choose the right channel.

Understand the best information: Launch in stages, track and investigate, and make adjustments, and it is very important to choose If you can't choose it, you can only test it.

The information flow channels are very diverse, and the user groups of each platform are different, and the concerns are also different. If you want to choose the right channel, you have to know the potential customers of your product, such as men, women, middle-aged, elderly, young, etc., different user groups, channel selection is different.

That's too complicated.

Specifically, it is to choose the right channel according to the corresponding group of people of your company's industry brand. For example, if your company's products are targeted at successful men over 30 years old, then the channel should choose news platforms such as Toutiao and Phoenix.com.

Determine the purpose of the marketing.

Generally speaking, the marketing purpose of a product can be basically divided into three types:

Product conversion. Character-building.

Brand image. Depending on the purpose, we will choose different channels.

Therefore, the different marketing purposes determine the choice of our channels.

So, the first step in choosing a channel is to list all the channels and match them according to different marketing purposes.

Population analysis. Based on the selection of the first step, we can basically already filter out a wave of channels. The second step is to screen out a part of the channels again through crowd analysis.

Crowd analysis can be basically divided into nine elements: gender, age, region, time period, equipment, education, occupation, income, and hobbies (Zhao Yang bidding training will answer for you).

Channels are screened based on these nine metrics.

01 User research.

02 Gather requirements.

According to the second and fifth stages of the user's purchase stage:

Stage 2: After the user generates a demand, the user will collect information.

Stage 5: After the user buys, the behavior of post-purchase evaluation will occur.

Then, according to these two behaviors of users, we can choose major mainstream communities, industry vertical forums, etc. to collect user comments and sort out needs.

03 Data Reporting.

Now, like some big data**, there are many of them, and they are also comprehensive in terms of data report analysis, and there are also professional data analysts to give insights.

Then we can gather information from some data reports.

Page curation level.

Marketing is basically the determination of a purpose and a group of people, and through the screening of the above two steps, it can basically help us screen out the perfect channel.

First: Determine the purpose of the marketing.

Third: the ability to plan according to the page. According to the requirements of each channel for advertising quality, combined with their own situation, choose the channel that they can control, that is: to ensure that they can form conversions.

And put this Douyin information you can ask. Oh, and it's important to know a few more.

I don't know, it depends on which channel you get the resources from? Take a look at your promotion direction and re-plan it! Free promotion and paid promotion, combined!

Information flow is a form of advertising that intelligently promotes user preferences and characteristics according to the attributes of social groups, and the main form of display is insertion in information.

Enable in-feed ads in the auction dashboard.

In the background, you can select the information flow of the post bar.

If you want to accurately drain traffic, the main thing is to write the right content.