What do I need to pay attention to in Sogou bidding, and what are the differences between Sogou bidd

1) As everyone knows, the more obvious problem is the phenomenon of Sogou promotion background card stopping. Sogou background in the transformation of functions will often appear stuck phenomenon, and even the entire browser is stuck, this kind of problem to find customer service is useless, because the headquarters operation is impossible to do in a short period of time like that, after all, Sogou and there is still a distance.

2) The matching method "phrase" is not fully listed. This function is only open to brand customers, and it is more troublesome to apply for it step by step.

3) The creative selection display method defaults to "Round", and finally becomes "Preferred". There is no choice in the creative display I Sogou program chooses by itself, for example, if you write 5 ideas, there may be a situation where each idea is displayed in turn in the first week or two, and then it is like the best choice, and there will always be only the idea that Sogou thinks is the best. In this case, if you are going to do event promotion, it will be more troublesome to suspend the original idea to achieve the purpose of your promotion, and at the same time, the quality will change accordingly.

4) The recent appearance of "first class". This first-class cabin combines the price adjustment and ranking function, you can adjust the price of your keywords within the limited **, this seemingly okay function, it seems to be pretty good when you first try it, if you think so, then it's wrong, this function is like a tiger's mouth, only up and not down. **will continue to get closer to what you set**.

Even if you set a ranking, it won't lower your bid based on your ranking. There is no query function for this function.,It's troublesome to check the "keyword" in it.,And you can only set 10 folders.,Each folder can't exceed 500 keywords.。 Personally, I recommend "use with caution".

5) There is a lot of useless traffic. In the promotion process, there are more useless clicks, and the conversion is relatively low. But why do many people still do Sogou, the reason is that everyone thinks that the overall bidding cost of Sogou is not so large, and the competition is not so fierce, which is also the reason why more and more people do Sogou.

6) The transformation is unstable. The problem of conversion is the most concerned issue, and conversion is the driving force for bidding, so good conversion must be pursued. After following Sogou for several months, it can be concluded from the data that the volatility is still a bit large in a month.

7) Negative word problem. Sogou bidding background only has the function of planning negative words, and there is no unit negative words, which makes many friends who do Sogou think about it!! There are only 100 negative word positions in the plan, and people who do small accounts may not feel the oppression of the negative word space, but those who do large accounts will definitely feel that there are too few negative word positions, tens of thousands, hundreds of thousands of keywords, and there are many irrelevant words that may be matched, and there are more natural negative words.

This is also a feature that Sogou is imminent to improve!

You need to pay attention to whether you can make money, haha.

First, the biggest advantage:

Three leading edges.

1. Wide customer coverage.

The world's largest Chinese**.

Covering 138 countries.

2. Pay according to the effect.

Exactly according to the lead customers brought to the enterprise click billing, no click no billing.

Expense statistics reports make your investment clear.

The scientific management platform can flexibly control the promotion efforts and capital investment, and the return on investment is higher.

3. Strong targeting, easy to lock target customers.

Promotion helps you target customers accurately, with strong targeting and a higher return on investment.

Deliver your promotion information according to the region and time you set, and accurately reach potential customers in specific regions and specific time periods.

Second, the biggest advantage of Sogou:

Big brand, trustworthy.

Sogou input method --- the choice of netizens around the world, the most popular input method at present.

Sogou Browser - the fastest browser on the Internet and the most loved by netizens.

Free to display, pay-per-click.

According to the 2009 China Search Engine User Behavior Research Report by CNNIC, Sogou users pay the most attention to commercial advertisements. This shows that Sogou's users are more concerned about effective business information and are a more mature and commercially valuable user group.

2. The competition is open and transparent, and the cost performance is extremely high!

The starting price is only 3 cents.

The starting price of promotion is only 3 cents, and customers will not need to pay extra because they are not familiar with the Internet and are unprofessional.

**Competition is open and transparent.

3. Provide you with the best quality network marketing one-stop service.

Get off to a good start.

Help you create high-quality**, set your own domain name, and enjoy VIP distinguished enterprise mailbox.

The most professional customer service team is at your service!

Full tracking service - help you develop a promotion plan, track the promotion effect, analyze data reports, adjust and optimize the advertising effect, until you are satisfied.

Timely monitoring and response service - localization authorization**7 x 12h professional and considerate service.

Provide free interactive communication tools to efficiently track and convert real customers.

Sogou 800 free** - provide customers with communication tools for free, shorten the distance between enterprises and customers!

Give a pertinent suggestion: At present, there are not many user groups using Sogou in China, and compared with 360, its user group is smaller. If you don't have a lot of money budget, then you can ignore it, because everyone does bidding and the competition is fierce.

You can choose 360 bidding, the first domestic user group and the second 360.

If the bidding is not good, you can choose to optimize the ranking and click without paying.

Refined management, precise delivery!

Sosou and Sogou don't cost much money, so you can try it.

Account opening and materials to prepare:

The company's business license, advertising review form and other licenses are required.

Need to promote the product materials, audit**, as well as the packaging of the product, the preparation of brand packaging, contact Sogou promotion local** or directly contact Sogou promotion headquarters, open an account.

Sogou promotion process:

The division of accounts can be based on products, regions, and advantages, and which ones are mainly summarized: if you are a novice, it is recommended to learn more first, understand the basic operations and ideas, and you will get twice the result with half the effort, and you can also consult Sogou customer service. You can also find a professional to do the promotion, so that it will be done well at the beginning.

Hello! How does advertising work?

Advertising can be placed through here, and the operation and policy are good!

It's the nuclear generation of Sogou's promotion.,I'll tell you the process in detail first.1It depends on the product or project you want to promote, whether there is a link page and so onIt depends on whether you need to do on-page optimization, which is SEO and SEM. There is no material and audit issues that will help you.

3.Depending on how much you want to promote, the amount you need is large or small, and it is divided into two ways: information flow and big search4You can also choose a two-pronged approach, we have customers operating in both ways on Sogou, and doubling the effect is not a question.

At present, because of the good rebate policy and the effect is good, the renewal rate of customers running on Sogou is still stable at 100%.

The difference between the three major bidding systems.

1. Charging standard:

Promotion: The advertising pre-deposit fee is 5000 yuan, and the service fee is 2400 yuan per year, totaling 7200 yuan from the minimum click.

360 promotion: advertising pre-deposit fee of 4000 yuan, service fee of 600 yuan per year, a total of 4600 yuan, the minimum click from yuan.

Sogou promotion: 4,000 advertising pre-deposit fee, 1,000 yuan service fee per year, a total of 5,000 yuan, and the minimum click starts at RMB.

2. Market share comparison:

**Popularize. **Popularize.

Generally 100,000 years for a keyword.

Billing according to the click effect, the display is free, and it starts at 5 cents.

Billing according to the click effect, the display is free, and it starts at 3 cents.

360 promotion.

5-100,000 a month, up to three months.

Billing according to the click effect, the display is free, and it starts at 3 cents.

Billing according to the click effect, the display is free, and it starts at 3 cents.

Sogou promotion. Auction once a month.

Billing according to the click effect, the display is free, and it starts at 3 cents.

Billing according to the click effect, the display is free, and it starts at 3 cents.

Details of the three major promotions.

1) Brand Zone.

Billing model: generally 100,000 years for one keyword.

Advantage: Located at the front of the homepage, ** position.

Display form: normal style, advanced style, VIP custom style.

Billing mode: Billing according to click effect, free of charge, starting from 5 cents.

Advantages: pay-per-click, no click, no billing;

3) Network alliance promotion.

Billing mode: Billing according to click effect, free of charge, starting from 3 cents.

Presentation form: 360 promotion.

First, the brand direct.

Billing mode: 5-100,000 yuan per month, up to three months.

Advantage: ** position at the top of the first screen, ** and luxuriant.

Billing mode: Billing according to click effect, free of charge, starting from 3 cents.

Advantages: pay-per-click, no click, no billing;

3. Guess you like (eye color).

Billing mode: Undetermined.

Advantages: Located in the middle of the first screen of the 360 navigation home page, it is accurately delivered according to the browsing interests of 360 navigation users.

Fourth, the brand sunrise.

Billing mode: Billing according to click effect, free of charge, starting from 3 cents.

Advantages: Billing by clicking, no click no billing;

2. Brand Zone.

Billing mode: Auction every month.

Advantages: The Sogou brand area appears at the top of the homepage of the search results page of the web page, including the brand display area at the top of the left side, and the prominent Optimus Prime** on the right, covering more than 60% of the space on the screen.

3. **Promotion.

Billing mode: Billing according to click effect, free of charge, starting from 3 cents.

Sogou、360 is just a search engine with more filial piety compared to the search of Qiao potato households,Now their difference may lie in the bidding hosting is more mature,There are more users who use search,But the competition is also larger,Some words will even come out to a very high ** to rank,And Sogou and 360 relatively,The competition is not so big,But there are fewer users to use,Of course, when choosing which platform to promote,We can still use the way to run the volume first. If you find that any platform is not working well, you can not use it.

If it is Sogou before the loss of the file, it is really not good, but now the development of Sogou you can go to the Internet to see, it is very fast, and now it is the second place in the market with Sohu and Tencent, 360 only PC side, only 1% of the mobile terminal accounts for the stupid suspicion rate, Sogou is 15% of the share, and there are more entrances, QQ browser, Sogou browser, Sogou input method, QQ, WeChat and other entrances, is the boss, now Sogou can be said to be developing rapidly, or the value of Zheng has to do.

The market share is the highest, followed by 360, Sogou, and then the keyword ** of the bidding is the highest, and 360 Sogou is very low. In terms of effect, in the early stage, Hui Ying will be put all of them, and in the later stage, according to the transformation of each search engine, the appropriate choice will be made.

Baoliangjie Cleaning Company is also ready to invest in 360.

There are two scenarios for this kind of problem.

1.There is a problem with the deduction system You also mentioned the problem that occurred after the system was updated2The second possibility is that there are malicious clicks If there are artificial malicious points, the IP will not be too much, under normal circumstances, the PV will be more, that is, a person clicks many times, and there is a situation where he clicks on your station and closes it before it is opened, this kind of will be deducted, but it can't be counted

In the second case, the company will generally give back your GG and do a very good job in this regard.

I think the deduction system is definitely no problem, and of course, it does not rule out the possibility of bad competitors. Directly find customer service to drop the data. Or look at your own statistical system to see if there is a problem, because there will be discrepancies in the data collected by different statistical tools.

It is even possible that the stray data of Sogou is not counted in the statistical system.

At this time, you have to communicate with your peers to see if they are the same, if so, then the law of the industry, and the other is the evil point of the opponent.

I'm having it now, and I still don't understand why!

Generally, there are many impulses at the end of the month, and there are many malicious clicks.

Hope it helps!