What is a one page strategic tool for corporate innovation growth?

Concept of Strategy and Marketing:

1.Strategy is to determine the long-term development goals of the enterprise and point out the strategies and ways to achieve the long-term goals. Strategy is a thought, a way of thinking, an analytical tool and a long-term and holistic plan.

2.Marketing refers to the overall marketing activities of a business to provide goods or services to meet the needs of consumers or users.

Marketing strategy - based on the established strategic objectives of the enterprise, in the process of transformation to the market, it is necessary to pay attention to the determination of customer needs, the analysis of market opportunities, the analysis of their own advantages, the reflection of their own disadvantages, the consideration of market competition factors, possible problems, team training and promotion and other comprehensive factors, and finally determine the growth, defense, reversal, and comprehensive marketing strategy, as a guide to the direction and criteria of the transformation of the established strategy to the market.

Innovation strategy - innovation is the soul of the era of knowledge economy. Organizational innovation includes a wide range of contents such as the organizational form, management system, institutional setting, rules and regulations of the enterprise, and it is the guarantee of marketing innovation strategy.

1. The "7-tier decomposition of strategy" integrates several important strategic components into a coherent planning framework.

2. "Vision Summary": A simplified version of the SPSP that helps to share the company's vision with employees, customers, shareholders, etc.

3. SWT: It has been strengthened on the basis of SWOT and is a new strategic planning preparation tool.

4. OPSP: A one-page worksheet to recapture the company's vision from core values, quarterly themes (and everything else).

Strategic analysis tools are some of the analytical methods often used in the practice of corporate strategy consulting and management consulting.

1) SWOT analysis: SWOT is an analysis method used to determine the competitive advantage, weakness, opportunity and threat of the enterprise itself, so as to organically combine the company's strategy with the company's internal resources and external environment. Therefore, it is of vital significance to clearly identify the company's resource strengths and weaknesses, and understand the opportunities and challenges faced by the company, for formulating the company's future development strategy.

2) Internal factor evaluation method: also known as internal factor evaluation matrix (IFE matrix) is a tool for analyzing internal factors. The practice is to find out the key factors that affect the future development of the enterprise from the advantages and disadvantages, determine the weight according to the influence of each factor, and then score the key factors according to the effective response degree of the enterprise to the key factors, and finally calculate the total weighted score of the enterprise.

3) External factor evaluation method: also known as external factor evaluation matrix (EFE matrix) is a tool for analyzing the external environment, which is to find out the key factors affecting the future development of the enterprise from the two aspects of opportunities and threats, determine the weight according to the degree of influence of each factor, and then score the key factors according to the effective response degree of the enterprise to the key factors, and finally calculate the total weighted score of the enterprise.

4) Competitive Situation Evaluation Method: Also known as the Competitive Situation Matrix (CPM Matrix), it is used to identify the main competitors of the enterprise and its strategic position relative to the enterprise, as well as the specific strengths and weaknesses of the main competitors. The weights and total weighted scores of the CPM matrix and the ife matrix have the same meaning.

The same is true for the preparation of matrices. However, the factors in the CPM matrix include both external and internal issues, and the score indicates strengths and weaknesses.

5) Boston Matrix Method: Boston Matrix, also known as Market Growth Rate-Relative Market Share Matrix, Boston Consulting Group Method, Four-Quadrant Analysis Method, Product Series Structure Management Method (BCG), etc.

1. Situation analysis method:

It is to enumerate the main internal advantages, disadvantages, and external opportunities and threats that are closely related to the research object through investigation, and arrange them in the form of a matrix, and then use the idea of systematic analysis to match various factors with each other and analyze them, and draw a series of corresponding conclusions, and the conclusions usually have a certain decision-making nature.

In this way, it is possible to conduct a comprehensive, systematic and accurate study of the situation in which the research object is located, and to formulate corresponding development strategies, plans, and countermeasures based on the research results.

SWOT analysis is often used to develop a group's growth strategy and analyze competitors, and it is one of the most commonly used methods in strategic analysis.

II. Strategic Position and Action Assessment Matrix.

It mainly analyzes the external environment of the enterprise and the strategic mix that the enterprise should adopt.

The Strategic Position and Action Assessment Matrix has four quadrants that represent the four strategic models adopted by the company: offensive, conservative, defensive, and competitive.

The two number lines of this matrix represent the two internal factors of the enterprise, respectively

Financial Position (FP) and Competitive Position (CP);

Two external factors:

Stability position (SP) and industry position (IP).

These four factors play a decisive role in determining the overall strategic position of the enterprise.

3. Boston Matrix.

Boston Matrix, also known as Market Growth Rate-Relative Market Share Matrix, Boston Consulting Group Method, Four-Quadrant Analysis Method, Product Series Structure Management Method, etc.

The Boston Matrix was first created in 1970 by Bruce Henderson, a well-known American management scientist and founder of the Boston Consulting Group.

The Boston Matrix believes that there are two fundamental factors that generally determine the product structure: market gravity and firm strength.

Market gravity includes the growth rate of sales volume (value) of the whole market, the strength of competitors and the level of profits.

The most important of them is a comprehensive indicator that reflects the gravitational pull of the market - the sales growth rate, which is an external factor that determines whether the product structure of the enterprise is reasonable.

Fourth, the general matrix.

The general matrix method, also known as the industry attractiveness matrix and the nine-quadrant evaluation method, is a portfolio analysis method designed by General Electric Company of the United States.

Compared with the BCG method, the GE method has a large improvement, adding intermediate grades on the two coordinate axes and increasing the analytical considerations.

It uses the weighted scoring method to evaluate the industry gravity (including market growth rate, market capacity, market **, profit margin, competition intensity and other factors) and enterprise strength (including production capacity, technical ability, management ability, product differentiation, competitiveness and other factors) of various products of the enterprise, and divides it into large (strong), medium and small (weak) according to the weighted average total score, so as to form 9 combination squares and 3 regions.

There are 7 commonly used strategic analysis tools:

1. PEST analysis: refers to the analysis of the macro environment, P is politics, E is economy, S is society, and T is technology. When analysing the context in which an enterprise group is located, it is usually through these four factors that the situation faced by the enterprise group is analyzed.

2. Five Forces Model: The Five Forces Model Analysis, proposed by Michael Porter in the early 80s of the 20th century, argues that there are five forces in the industry that determine the scale and degree of competition, and these five forces together affect the attractiveness of the industry. The five forces are barriers to entry, the threat of substitutes, the bargaining power of buyers, the bargaining power of sellers, and competition among existing competitors.

4. Competitor analysis: Analyze the current situation and future trends of competitors.

5. Value chain analysis: It is a series of input, conversion and output activities of the enterprise, each activity is likely to produce value-added behavior relative to the final product, thereby enhancing the competitive position of the enterprise. The optimization of enterprises through information technology and key business processes is the key to achieving corporate strategy.

Enterprises can enhance their competitiveness by flexibly applying information technology in the process of value chain and giving full play to the enablement, leverage and multiplier effect of information technology.

6. Radar chart: also known as Debra chart, spider chart, is a kind of financial analysis report. That is, the figures or ratios obtained from the financial analysis of a company are grouped together on a circular chart for its more important items to show the situation of a company's financial ratios, and users can understand the changes in the company's financial indicators and their good and bad trends at a glance.

7. Causal analysis: It is an analysis to determine the causes of changes in a certain phenomenon, and mainly to solve them"Why"problems. Causal analysis is to distinguish the phenomenon as its cause from other non-causal phenomena in the antecedent condition of the object of study, or to distinguish the phenomenon as its result from other phenomena in the subsequent condition of the object of study.

Only through continuous innovation can enterprises adapt to new opportunities in the new era, and only innovation can make enterprises mutate, and only have the ability to adapt to "change" to cope with the rapidly changing market. Enterprises must adapt to the new market and new business environment in the Internet era, and innovation is inseparable from transformation and development.

From a macro perspective, innovation can be divided into basic technology innovation, engineering technology innovation, customer-centric innovation and efficiency-driven innovation.

Flexibility of the organizational structureTalent introduction is globalThe training system has been improvedCustomer service is refined

In today's rapidly changing world, in response to changes, only by continuous innovation, enterprises can seek long-term development and improve their own competitiveness.

The significance of enterprise innovation to the development of enterprises: the society is always in the process of development and change, there is nothing immutable, the development of enterprises also needs to inject new vitality, only continuous innovation can seek long-term development.

Innovation is the soul of an enterprise's development, in order to cope with the rapid changes in the future economic environment, especially the increase in uncertainties, our enterprises need to increase investment in innovation.

Any country, an enterprise, if there is no innovation, will eventually perish.

It can improve the social and public benefits of enterprises and promote sustainable development.

It is conducive to establishing a good image and reputation of the enterprise.

It is conducive to the improvement of technology and management of enterprises, so as to improve their own competitiveness.

It is conducive to the production of marketable high-quality products, expanding market share and obtaining greater profits.

It is conducive to enterprises to create their own brand products.

On the one hand, innovation improves the utilization rate of material production factors and reduces input; On the other hand, through the introduction of advanced equipment and technology, the cost is reduced.

It can be seen that innovation plays a non-negligible role in improving product quality and realizing product diversification strategies.

At the same time, only through innovation can the unique brand advantage of the enterprise be formed.

Innovation can also promote the improvement of the organizational form of enterprises and the improvement of management efficiency, so that enterprises can continuously improve their efficiency and constantly adapt to the requirements of economic development.

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Enterprise development strategy is a general term for various strategies of enterprises, which is a theoretical system about how enterprises develop. Development strategy is the re-selection, planning and strategy of enterprise development direction, development speed and quality, development point and development ability in a certain period of time. Enterprise strategy can help enterprises guide the long-term development direction, clear development goals, point out the development point, and determine the development capabilities that enterprises need, the real purpose of the strategy is to solve the development problems of enterprises, to achieve rapid, healthy and sustainable development of enterprises.

Strategy, known as Taoluo in ancient times, was originally a military term. The meaning is:"The art of a general commanding an army"。

Ci Hai": planning and directing the overall situation of the war. It stipulates the preparation and use of military forces on the basis of military, political, economic, and geographical factors on both sides and taking into account all aspects of the overall situation of the war. "

Military Strategy (1983), edited and published by the Military Academy of the United States Army

Strategy = Goal (Goal to Pursue) + Approach (Action Plan) + Means (Methods and Tools to Achieve Goal).

In the 60s of the 20th century, the corporate world began to introduce the concept of strategy.

The earliest - Chester Barnard, whose 1938 "The Functions of the Manager", began to use the idea of strategic factors to explain the decision-making mechanism of enterprise organizations, and to analyze the influence of strategy on the various factors of the enterprise and their relationship with each other.

1965 - Ansoff published "Corporate Strategy", which systematically studied the formulation and implementation of corporate strategy, which greatly promoted the wide application of strategic management in enterprises and became a young discipline in the field of management science.

In the 80s of the 20th century, the world set off a research boom in strategic management.