Talk about what you think is the prerequisite for doing a good job in online advertising

Landing pages, creativity, and targeting, just three of them.

First of all, with the vigorous development of the Internet, online advertising will gradually become a mainstream communication method in the advertising industry, which has the characteristics and advantages of wide coverage, accurate measurement of the audience, strong interactivity, strong pertinence, flexible delivery and strong advertising touch. There are many factors that affect the effectiveness of advertising, which can be roughly divided into the following aspects:

Each has its own characteristics; Naturally, in terms of online advertising, you first have to analyze the consistency of your advertising content with **.

2) The location and time of the ad and the area where it will be delivered. The location determines the rate and display effect of the advertising effect, and different time periods are just like CCTV is also divided into **time periods, and the area of delivery determines how your ads should be seen by **people.

3) Creatives. Needless to say, if the material is not done well in any form of advertising, it will naturally not attract attention, and even have the effect of disgusting users. The material here not only refers to the art, but also includes the design of the content, the creation of advertising and even the innovation of the business model.

4) The advertiser's own accurate positioning of the product or service. This is actually a very important part of determining the effectiveness of advertising, if advertisers even don't know what characteristics their potential customers have, then advertising can only be blind and scratch the mouse, no matter how much budget is confused. Okay, and next time you're going to miss a trip and give some bounty.

Absolutely original!

2. Examples of clearance and transportation of related cases. If the ** party provides similar related cases, it is best if the ** party can come up with a plan;

3. Effect assessment. Negotiate with **, what relevant data can be given in the closing report, PV, clicks, registrations, purchases, conversion rates, etc., to see which one gives a good enough effect;

4. Third-party test report. Some ** can be provided, but some large third-party test reports need to be paid to see if they can be won for free. If it is the test report of the ** party,。。 It's up to you, as long as you can accept it;

5. Whether the company has a response to Sun Liangguan detection**, if there is a negotiation with the party, try not to use too much detection**, which will affect the speed of advertising opening;

6. Create relevant ads. It can be done by the ** party, or Kaifan can be done by itself, and it is necessary to refer to the relevant color and content, otherwise it is not easy to attract the attention of the target audience.

First, the purpose of delivery.

1. Information dissemination.

2. Brand advertising.

Brand advertising is the promotion of a certain brand, and its purpose is to enhance the brand's awareness and reputation. kind. 3. Sales guided advertising.

In order to do publicity and promotion on the Internet.

1.Search citation or Luqing advertising: The search results in the form of advertisements on the search engine results page can be triggered for specific keywords to help enterprises improve the degree and click-through rate.

2.Social** Ads: Ads posted on social platforms, such as Facebook, Instagram, LinkedIn, etc.

These platforms have a large user base and precise ad targeting capabilities, which can help businesses reach their target audience accurately.

3.Display ads: Ads that appear in the form of banners, pop-ups, interstitials, etc., on an app, or mobile app. This ad format usually uses **, text, animations, etc. to grab the user's attention.

4.Native ads: Ads that are integrated into the content of a web page or app that match the style and format of the surrounding content, making it look more natural and integrated. Native ads provide a better user experience and increase the acceptability of strong ads.

5.Ads: Ads inserted in content on platforms such as YouTube, Douyin, Youku, etc., can attract users' attention and provide a more attractive way to present content.

When choosing a form of online advertising, you need to consider it comprehensively according to the target audience, product features, budget and advertising objectives. Different advertising formats have their own characteristics and advantages, and choosing the advertising form that suits your needs can better promote your products, increase your brand, and achieve your marketing goals.

First, the purpose of delivery.

1. Online advertising and information dissemination.

2. Brand advertising.

Brand advertising is the promotion of a certain brand, and its purpose is to enhance the brand's awareness and reputation. kind. 3. Sales guided advertising.

First, the advertisements placed by Senyou on various Internet platforms are called online advertisements. For example, banner ads, text link ads, ads, etc. This is one of the most common and basic ways to promote on the Internet.

Compared with the traditional four major communication (newspapers, magazines, television, radio) advertising and outdoor advertising, which has been favored recently, online advertising has unique advantages and is an important part of the implementation of modern marketing strategy; It is a good way for small and medium-sized enterprises to grow and grow, especially for companies with extensive international business.

Second, especially with the popularization and development of the Internet, the market for online advertising is growing at an alarming rate, and the role of online advertising is becoming more and more important, and the effect is becoming more and more significant, so that people in the industry generally believe that the Internet will become the fifth largest after the traditional four, and even the latecomer will prevail. Sidelines.

Third, compared with traditional advertising, online advertising mainly has the following characteristics and advantages.

1 Wide spread.

Online advertising is not limited by time and space, and the information released through the Internet can be delivered to any corner of the earth. As long as there are Internet access conditions, anyone can browse advertising information at any time and anywhere.

2 Cost-effective.

As an emerging **, the charge of the network ** is much lower than that of the traditional **. For example, traditional TV advertisements are charged by the second, and the cost can reach tens of millions of yuan per second, which discourages enterprises. In the end, the cost of obtaining an effective user may be as high as tens of thousands of yuan.

Online advertising is usually billed on a monthly basis, or even on a performance-based basis, and the cost of acquiring an effective user can be as low as a few cents.

3 Manifestations in various forms.

Traditional advertising has a single form of expression. For example, print ads can only be text or **, radio ads can only be sound, and TV ads can only be images. And the traditional ** also has strict requirements and constraints on the form and content of advertising.

The performance carriers of online advertising are basically multi-**, hypertext format files, and the audience can not only watch the advertisement, but also click on the advertisement and interact with the advertisement. There are even ads that appear directly in the form of games, and users can also play ads. These colorful forms of expression can convey multi-sensory messages and make customers feel like they are in the real world.