What skills should be specific to an excellent SEO?

As a good SEO, it's important to understand how search engine tools work and then do something search engine friendly. Backlinks are king, content is the back. It is to optimize yourself, have good original pseudo-original articles, and have high-quality external links.

First of all, we need to know what are the capabilities that SEO needs to have?

Clause. 1. Efficient office ability:

Clause. 2. Ability to think in art and design;

Clause. 3. Copywriting and planning ability;

Clause. 4. Data statistics and analysis ability;

Clause. Fifth, the ability to promote in the later stage;

Clause. 6. Communication skills;

Clause. 7. Learning ability.

What SEO needs to be able to have.

From these seven abilities, we need to have the following important skills of hand transport:

Skill. 1. Efficient office skills: office software such as word, excel, ppt, pdf and other office software must be used proficiently, which is one of the necessary skills in the workplace.

Skill. 3. Web design and modification: This skill requires the necessary skills of Potato Town, such as html, div + css, js, etc., at least to learn to understand these, do not need to be able to write, but must be understood, in order to facilitate modification, and then also need to use the adobe series of DW software, which is a web design software, but also one of the necessary skills for SEO industry.

Skill. Fourth, ** building skills. It's not okay to do SEO without building, after all, professional SEO starts from building a website, and the later optimization work also starts from building a website step by step, such as domain name resolution, 301 turning, 404 page Xunliang setting, **optimization, link optimization, content, etc.

The main skills that SEO needs to have.

That's probably all there is to it, I hope it can help everyone!

However, as a cooperative SEO worker, it is difficult to continue to operate only by relying on the foundation. Because SEO is a systematic, complex work, in addition to understanding the principle of search engines, but also need to understand the principle of operation, user data analysis, etc., only the system has a comprehensive understanding of the principle of ranking, and all the factors that affect the ranking are considered clearly, in order to create a user and search engine at the same time like**.

As a qualified SEO, the most important thing to master is to understand the first thing, understand the principle of operation, what is static, what is dynamic, and what conditions are needed for a good operation. If you don't know how to program, then you have to learn at least a simple CMS, such as Dream Weaving, Empire, WoedPress, etc., will be a basic imitation station, understand the simple **. Because specialized programmers will not pay attention to the details of an SEO when building a **, so when you get a **, you must first see whether this ** is in line with SEO optimization from the perspective of SEO, add the three major tags of SEO, and use the **pseudo-static processing, and the key places use weight tags.

** Data analysis is also an SEO worker must have the ability to analyze keywords, how to find out keywords with low competition, analysis of user groups, and how to improve user experience from the perspective of users. Through specific data analysis, we can modify it more targetedly, and we can also find out the real needs of users and whether we have downgraded rights.

In search engine optimization, mainstream search engines are constantly improving and changing, and these changes will not be announced, but can only be refined through the continuous exploration, learning and summary of search engine optimization personnel. For search engine optimizers, constantly learning the top of each ranking, analyzing the reasons for its success, analyzing its optimization strategy, and learning its advantages is the most basic and important literacy. ;