What do you think of Balenciaga s Tanabata commercial?

I don't think Balenciaga is doing well with this wave of advertising. This brand was originally considered a luxury brand, but because of a very deadly thing done last year, the brand basically fell into an embarrassing situation that was difficult to maintain. As time went on, Balenciaga seemed to have no chance of rejuvenation, as if it had been spending the winter.

But there is no way, this is Balenciaga itself, and you have to suffer it, and you have to be responsible for what you do.

01. Balenciaga last year, I still have to review that many people are keen to queue up to buy shoes, and Balenciaga's shoes were also very popular before, so many people go to queue up abroad. And some netizens broke the news that they were unfairly treated by Balenciaga when they were queuing up to buy some abroad。Because there are foreigners in the process of queuing well.

At this time, a Chinese aunt accused foreigners, but was beaten by security guards and forcibly asked to leave the scene by Balenciaga staff.

02, the boycott frenzy that was set off later, probably because it didn't expect it, caused most Chinese people to boycott Balenciaga frenzy. In this world, all men are created equal, and yet our compatriots have been treated unjustly abroad. In any case, the brand should apologize and show its attitude.

But Balenciaga chose to be as quiet as a chicken at such times. Do you really think that no one will remember it once it is over? Even if some people buy it, most people still feel very uncomfortable.

03, Qixi advertising and marketing, I simply didn't see Balenciaga, which had not moved for a long time, was on the hot search this time because of its local advertisement. It can be said that it has finally reappeared in the public eye. But can earthy flavors really make people accept it again?

I think Balenciaga miscalculated. Although we like the local taste, but it is also the original taste of our domestic production, how can this foreign foreign product win people's favor? Killing the Matt family did not have Balenciaga's Tanabata advertising soil.

I think this company's Tanabata advertising is particularly good, as a person who doesn't understand anything, I also have a very impulsive feeling when I see such an advertisement.

I think Balenciaga's Tanabata advertising is not bad, the advertisement is more creative, and in line with the aesthetics of the Chinese people, it is more interesting.

Tall. The colorful scenes, coupled with high-end lighting, give people a very high-end feeling.

The soil is the tide to the extreme.

Fashion brand Balenciaga's ads have always been known for being funny and funny, and they are good at combining everyday situations to resonate with netizens.

With the arrival of China's Valentine's Day Qixi Festival, Balenciaga launched a series of advertisements, and the 1980s QQ show color background added a large number of earthy purple, pink, green and other colors?

The copywriter also grasps the essence of the soil:

Know my heart, and you have a fashionable pink baggage."

is narcissistic, tolerant and not afraid of self-blackening heroine".

Fall in love with me and let my crimson heart surround you".

I would like to make you satisfied in the days to come."

can't help but feel familiar and unfamiliar among the majority of netizens, and they smell the full smell of earth across the screen.

For this problem, this is a marketing act anyway, this thing happens every day. So, let's just take a look. Because there's really nothing to see. These are for couples who have just been in a relationship for a short time. It's all about making money.

As mentioned in the title stem, 520 and Singles' Day are both emerging festivals in recent years, and there is no historical traceability, but they are named because of the numbers on these two days. Artificial festivals have become anniversaries for many people and have also been created for many businesses.

Indifference: Indifference refers to people's attitude towards traditional festivals, and it is true that many people do not care much about traditional festivals such as the Dragon Boat Festival, Mid-Autumn Festival and even the Spring Festival.

Sought after: Sought after is the attitude towards man-made festivals, people pursue man-made festivals may be fresh, and do not necessarily follow the historical trajectory or pay attention to historical significance, simple numbers form a meaning, but also reflect the characteristics of rapid social development. It may also be because they do not recognize the connotation of traditional festivals.

However, if it is a new product, as long as it meets the needs and the development of society, we are worth advocating, but if it is a new bottle of old wine, it must be eliminated, so as to reduce the spiritual and economic burden of social groups, and constantly innovate ways to let the public understand the connotation of traditional festivals.

What is it: I think this phenomenon is normal, but at the same time, we should not be indifferent to traditional festivals while pursuing artificial festivals.

Why: Choosing which holiday to celebrate is free will, and there is no right or wrong. Artificial festivals may be sought after because of freshness or because of the diversity of popular values.

The emergence of artificial festivals has also activated the market economy, allowing many businesses to see business opportunities and activating the purchasing power of the masses. Traditional festivals should not be indifferent, traditional festivals carry culture and history, and should also be sought after.

What to do: Individuals should pay more attention to traditional festivals; Schools should strengthen education on traditional festivals; ** Strengthen investment in cultural education and cultural activities; The cultural sector should speed up the pace of innovation; ** Promote more traditional festivals; It is necessary to correctly guide the market-oriented economy of festivals.

Three. Topic analysis.

I think the phenomenon described in the stem is understandable. Because, whether you pursue a traditional festival or a man-made festival, it is a personal choice, follow your own will, and there is no right or wrong. However, the indifference of traditional festivals is a topic that deserves the attention of the entire social group, the country and the nation.

If you want to learn about the deep-seated reasons of "one cold and one hot", we must explore from multiple perspectives such as national cultural inheritance, cultural connotation interpretation, social needs, and market economic development

The reason why artificial festivals are sought after may be due to people's freshness, and the meaning embodied in simple numbers also shows the rapid development of society. Or the diversity of people's values, no longer only sticking to traditional festivals with historical significance and cultural heritage, but also choosing festivals to celebrate according to their own preferences, which is also the result of social development. So, this is Tanabata.

The Paris World 2020 Tanabata campaign is a very, very creative advertising campaign. This advertising campaign invited major stars in our entertainment industry to participate, which is enough to show that Paris World is ready to enter our market along the way, he advertised so loudly, the purpose is to get more people's attention, so that he can get a market in our way, in the future they will focus on our country, so that they will get more benefits, but he forgot that China has its own national brand, so he has no way to make a profit after he comes in, Because we are all patriots.

That's a very good question, as Balenciaga's 2020 Tanabata ad refreshed, we for. Advertising. Knowing the advertisements he does is relatively comparative.

Particularly special. Let people have one. Whatever the unforgettable feeling, then he did it with his heart, no matter what, it is an advertisement, and we just take it with a kind of viewing.

Balenciaga's 2020 Tanabata Festival, the advertisement was very exciting, and we were deeply impressed, which is a good marketing tool. Definitely boosts sales.

Balenciaga's 2020 Tanabata advertisement, filmed. I guess it's okay. There is a certain amount of creativity.

But whether. Enough to highlight the product. It is.

It feels a little worse. In terms of style. It doesn't look so elegant.

As an internationally renowned brand and a French luxury product known for its high-end atmosphere, Balenciaga's 2020 Qixi Festival advertisement in China has a rough design and no creativity, and even Chinese people think that the soil is slag after reading it.

In fact, in my opinion, Balenciaga's 2020 Qixi advertising actually has its own intention to express, and his theme is actually more suitable for many people, including that in order to celebrate the Qixi Festival, maybe foreign countries pay more attention to this colorful festival, this colorful festival, I think for Chinese more attention is the sense of ceremony. And for merchants, it should be a gimmick, that is, a way to promote profits.

Balenciaga launched the "Hourglass Bag" special series on this year's Qixi Valentine's Day, and specially customized Chinese calligraphy graffiti art in the brand's iconic design to echo the traditional festival of expressing love, but Balenciaga only wanted to enter the Chinese market, but did not do its homework to understand Chinese culture well, but used an arrogant attitude to design products for the Chinese market, which can only be laughing and generous.

Balenciaga's 2020 Tanabata advertisement is a marketing and publicity tool, which is relatively successful, attracting the attention of a large number of people and achieving its goal.

Balenciaga's 2020 Qixi Festival advertisement is to use Qixi to make a good promotion and enter the Chinese market, I think they are still quite discerning, which is also quite creative, because Chinese also attach great importance to Valentine's Day, Qixi Festival, and they can be regarded as having a vision to do so.

Balenciaga's 2020 Tanabata advertisement is very distinctive, with a unique appearance of yourself and you, and it is also a very creative advertisement.

Balenciaga's 2020 Tanabata advertisement is really too earthy, without a bit of appreciation and technicality! It's really earthy! Instead, it has become a classic!

Pink, green, pink, it feels like it's back to the seventies and eighties! It's hard to imagine that this is from the famous Balenciaga! But it is precisely because of this kind of soil that Balenciaga has been on the hot search and achieved the effect of publicity!

If you look at Balenciaga's 2020 Tanabata advertisement, I think it is because the economic conditions have developed better, and the current advertising is to attract attention and attract everyone. Ah, consumption, so that Paris, as the capital of fashion, so it is more convincing to say that they advertise, and moreover, they can increase their sales.

I think Balenciaga's 2020 Qixi Festival advertisement is really very earthy, it's incorrigibly earthy. First of all, the matching of colors. It's too bright and looks very rustic. Secondly, the actors are not very suitable.

Balenciaga's 2020 Qixi Festival advertisement, I think it is very creative, and it also shows that foreign countries are paying more and more attention to China's traditional festivals, and they have taken a fancy to China's big cake, and this advertisement is deeply loved by female friends.

Balenciaga's 2020 Tanabata advertisement, they are targeting their own products and using Tanabata to hype, which is also understandable, because it is a commercial activity, but it should be in line with social morality.

Qixi advertising is nothing more than wanting to go out more ** products in the program, but this time Balenciaga 2020's Qixi advertising design in China is very poor, either misinterpreting the aesthetics of the Chinese, or underestimating. The advertising design is too earthy and not elegant.

Personally, I think Balenciaga's 2020 Tanabata advertisement is nothing special, no matter how good the advertisement is, it is not as good as people's reputation; No matter how good the advertisement is, it is not as good as the quality of the real material.

What do you think of Balenciaga 2020 Tanabaga Advertisement Balenciaga 2020 Tanabaga Advertisement is a very deadly advertisement, its investment is also very high, and he invited some stars to shoot, this advertisement is also very exciting.

About Balenciaga's 2020 Qixi Festival advertisement, I think it is very creative and interesting, and it is also very in line with the romance and pink bubbles of Qixi Festival, of course, it is also in line with the Chinese image of Qixi Festival, and of course it is also made for the creation of a domestic market.

Balenciaga's 2020 Tanabata advertisement, which is a very creative plan, and it is more attractive to young people. The flow of traffic from the merchant. The sale will definitely be good.

Balenciaga, as a luxury brand, has such a strong local flavor in the Qixi Festival advertisement, which is a bit thunderous. I really don't know if they don't know Chinese culture, or if they know too much about Chinese culture. But open-mindedness is their specialty, and no matter what the advertisement is, there is a sensational effect anyway.

Balenciaga's 2020 Tanabata campaign uses two warm colors, light blue and pink, to bring warmth to customers' senses, and at the same time reflects a sharp contrast, giving people a strong visual impact and impressive.

What to think of Balenciaga's 2020 breath advertising. In the past, I thought that this kind of Qixi advertising of course meant a lot to Qixi Festival, think about it, Li Shijia, or they are all selling jewelry, and then ** or something like that, they play Qixi advertising just for**.

Although Balenciaga's 2020 Tanabata advertisement is also relatively creative. But everything is the same, and no matter how much advertising is done, it's just for marketing strategy.

Respect for China's traditional culture is a good marketing point for business, and Balenciaga's 2020 Qixi advertisement fully captures this point, not only effectively marketing itself, but also making Chinese more willing to accept it.