Market research on how to identify a target market

Target market: It is to determine and establish their own sales market according to the operator's own business advantages;

1. Clarify their own business advantages and directions;

2. Clarify your target customers for market segmentation;

a.Characteristics such as age, gender, and social class of customers are used as criteria;

b.Consumption habits, culture, consumption environment and other characteristics as a reference;

3. Clarify the goals of your competitors;

The function of market research is what results can be obtained through market research, which is mainly reflected in the following three aspects:

The first is to gather and present facts (to obtain feedback on market information, which can provide decision-makers with information about the current market and lines for marketing activities);

the second is to explain the information or activity (to understand the reasons for the formation of the current market conditions and some influencing factors);

The third is the ** function (by speculating on the possible market development changes through past market information).

The role of market research depends mainly on how users use the research results, and it mainly plays a role in the following aspects.

Target market: It is to determine and establish their own sales market according to the operator's own business advantages;

How to Determine Your Target Market:

1. Clarify the advantages and direction of your own business;

2. Clarify your target customers for market segmentation;

a.Characteristics such as age, gender, and social class of customers are used as criteria;

b.Consumption habits, culture, consumption environment and other characteristics as a reference;

3. Clarify the goals of your competitors;

Markets are becoming more diverse and personalized, and identifying your target market is the first step in developing a business plan, i.e., the customer base for which the business intends to offer products and services.

The more you understand the local market, your customers' buying habits and preferences through market research, the more precisely you can focus your marketing efforts to potential and existing customers who are most likely to purchase your products and services.

1. Its own corporate strength.

For large enterprises with sufficient funds, they can take the way of expansion in the determination of the target market and develop their own business in a large range, and for enterprises with small and medium-sized funds, they should take a cautious attitude and choose the most suitable market segment to specialize and refin.

2. The potential of the target market.

The target market selected by the enterprise should have a certain exploration potential, because profitability is the key, and if the target market selected in the market segment is in a state that has been fully developed or has little development significance in the current economic environment, it needs to be carefully developed. A target market without sufficient potential is not enough to support the survival and operation of financial enterprises.

When choosing a target market with development potential, we should pay attention to the appropriateness of potential, not the greater the potential, the better, especially for enterprises with a small amount of capital, the development of the target market with too much potential will lead to a decrease in the liquidity of funds, and there is a great liquidity risk. Therefore, when choosing a target market, it is necessary to pay attention to the moderation of potential.

3. The degree of consistency between the characteristics of the target market and the corporate philosophy.

The fundamental purpose of market segmentation is to deepen and clarify the specific characteristics and demand trends of the target market, so as to analyze and obtain the market that is most suitable for the company's own conditions. Therefore, we can choose the appropriate target market according to our own positioning in the overall market, and choose the market with the highest degree of consistency to maximize our own advantages and maximize the utilization of resources.

4. The situation of competitors in the same industry.

Competitors are companies that share the same interests and similar competitive intentions in the same market segment. If there are many financial enterprises in the same market segment to occupy the market, there is excessive competition, which requires a large competitive cost. Conversely, when the competition in a market segment is not complete or the competitors are weak, the costs and risks in that market are relatively small and suitable for competition.

Therefore, considering the competition within the market as a whole is an important factor in considering whether it is worth entering before entering the segment.

5. Product life cycle.

The marketing strategy should be changed as the life cycle stage of the product changes. Generally speaking, when a new product is introduced to the market, there is less competition, and it is appropriate to adopt a non-differentiated strategy in order to detect market needs and potential consumers.

When the product enters the mature stage, due to the increase in similar products, the number of competitors is also increasing, it is necessary to switch to a differentiation strategy to open up new markets. When the product enters the recession period, in order to maintain the original market and extend the product life cycle, an intensive strategy should be adopted.

Summary. Dear users, analyzing the target market is an important step in understanding who the product or service is suitable for, consumer needs, and market trends. In order to conduct a target market analysis, the following steps can be taken:

Define the target market: Define the positioning of the product or service, including the characteristics, needs and consumption habits of the target customers. Gather market information:

Collect information about your target market, such as customer demographics, buying behavior, and consumer psychology. Competitor Analysis: Understand your competitor's product or service, analyze your competitor's target market and marketing strategy, and evaluate their strengths and weaknesses.

Determine market size: Determine the size and trends of your target market to understand potential benefits and trends. Evaluate your marketing strategy:

Formulate marketing strategies according to the characteristics and needs of the target market, and choose appropriate channels and methods to reach the target market and attract its attention. To sum up, conducting a target market analysis requires a comprehensive understanding of the target customers for the product or service, so that the business can conduct its business and develop marketing strategies more accurately. If you have more questions or need further explanation, please feel free to ask.

Dear users, analyzing the target market is an important step to understand who the product or service is suitable for, consumer needs and market trends. In order to perform a target market segmentation, the following steps can be taken: Define the target market:

Clarify the positioning of the product or service, including the characteristics, needs and consumption habits of the target customers. Collect market information: Collect information about your target market, such as customer demographics, buying behavior, and consumer psychology.

Competitor analysis: Understand the competitor's product or service, analyze the opponent's target market and marketing strategy, and evaluate its strengths and weaknesses. Determine the size of the market:

Identify the size and trends of your target market to understand potential benefits and trends. Evaluate marketing strategies: Develop marketing strategies according to the characteristics and needs of the target market, choose appropriate channels and methods to reach the target market and attract its attention.

To sum up, conducting a target market analysis requires a comprehensive understanding of the target customers for the product or service, so that the business can conduct its business and develop marketing strategies more accurately. If you have more questions or need further explanation, please feel free to ask.

What is the target market of Hengrui Pharmaceutical.

Hengrui Pharmaceutical's target market is mainly based on the local market of Hail Kaichang, China, and it also sells its products globally. Its main customers are hospitals, pharmacies, doctors and patients, with its high-quality products and services dedicated to the boring industry to expand a wide range of customer groups, Yuanqiaohu to meet different levels of consumer needs.

What is the market positioning of Hengrui Pharmaceutical.

Hengrui Pharmaceutical's market positioning is mainly based on the local Chinese market, and at the same time sells its pure products on a global scale. Its product line covers oncology, cardiovascular, hematological system and other fields, and has won a wide range of customers and customers with high-quality products and professional services.

Hengrui Pharmaceutical's product positioning.

Hengrui Pharmaceutical's product positioning is based on high quality, focusing on market frontier and innovation, and pursuing sustainable development.

1. Undifferentiated marketing.

This model ignores the differences in market segments and chooses to use one product and service to meet the needs of the entire market.

2. Differentiated marketing.

3. Centralized marketing.

It mainly refers to a large share of one or more filling markets. More suitable for small businesses.

4. Micro marketing.

This type of tactic is designed to tailor product functionality and marketing strategies to the preferences of specific individuals and regions. Rather than looking for a specific customer among a wide range of people, we are looking for a unique personality in the customer.

Enterprises determine the target market through market research, scientific and efficient market research, recommend and consult the Beishide platform, and click to start digital customer experience management.

Zhongyan Technology is one of the first practitioners in the field of domestic network research and customer experience management. Starting from the overall customer journey, the CEM customer experience management platform of Bestco carries out market research for enterprises of different sizes, quickly collects experience big data, builds an experience insight system, and provides timely warnings based on specific customer feedback, so as to help customers comprehensively improve the efficiency of market research and achieve a comprehensive digital customer experience management level.

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We are glad to answer for you, the way to determine the goal of market research is: 1. First of all, you must determine the topic of your survey, what is the main purpose of your survey, and what is it about. 2. Determine what kind of survey method to use, such as flyer survey, online survey or feedback survey?

And determine who you use to investigate, and the market research must be in charge of a special person. 3. Determine a geographical scope, the customs and habits of different regions are very different, which also causes different regions to have different cognitions of different items and different products, so you must establish the target location of your product first. 4. After determining the geographical scope, the next thing is the saturation of the products you want to invest in the region you have determined, whether there is still a place for you to enter, and whether there is still room for development.

5. What is the expectation of the local people for the products you have invested in, is it expected that your products will be launched in the local market, why will they expect or not, and what impact can your product investment have on their lives? 6. Determine your consumer group, that is, which type of local group of people are more inclined to invest in your products, and then what is their consumption level. From this, you can judge the prospects of your product and how profitable it is. ”

Survey objectives: In order to develop the company's market more well, establish the market status of products in the city, expand the brand's market development space, and better meet the consumption needs of consumers, it is planned to conduct a more systematic market survey on the market.