What are the main market research institutions in China?

Shenyin Wanguo**, CITIC**, Guotai Junan**, and CICC are all well-known research institutions in China.

The content of market research involves the whole process of marketing activities, mainly including:

1. Investigation of the market environment.

2. Market demand survey.

3. Market supply survey.

4. Investigation of marketing factors.

5. Investigation of market competition.

1. Investigation of the market environment.

2. Market demand survey.

3. Market supply survey.

4. Investigation of marketing factors.

5. Investigation of market competition.

The main methods of market research are observation, experiment, interview and questionnaire.

What I like more is to go to the survey network to do market research, mainly with the method of questionnaire survey, through the powerful member system of the survey network, you can quickly conduct market research, and the background automatically generates statistical data, statistical reports, and then you can write a market research report according to your needs, **data are available.

Network market research is based on the Internet and systematically carry out the process of collecting, sorting, analyzing and researching marketing information, as well as using a variety of search engines to find competitive environment information, customer information, supply and demand information. It's called online market research.

If you are entrusting a third-party market research company to conduct market research, then we recommend Gallott Market Research.

Quota control: You can limit the number of answers for a specified group of people. As soon as the number of the group is full, the answer sheet will be automatically closed. Surveys for other populations were conducted normally.

Questionnaire quality control: IP, cookie settings, answer geography, time settings, answer QC settings.

Support answer rewards, promotion rewards, and platform advertising.

Answer sheet management: The system can automatically classify qualified answers, question-type answers, and waste answers to the answer sheets.

Shenzhen's Shangshufang market research institute is very professional.

Market research is a specific activity that connects consumers and the public sector with the market – information that identifies and defines marketing opportunities and issues, generates, improves and evaluates marketing activities, monitors marketing performance, and improves understanding of the marketing process. Market research is actually a search between the market and the business"Euharmonic"process. Market research is like a premarital health check-up, if you ignore it, you may produce imbeciles, and then spend a lot of money on sales, as if to increase nutrition for imbeciles, how much effect can it play?

Because the concept of marketing means that the needs of consumers should be met, so the company insiders must listen to the voice of consumers through market research"Listen"The voice of the consumer. Of course, marketing research information also includes information about entities other than consumers.

We are doing market research here in Shenzhen, you can search our official website to understand.

1. Consumer survey: Observe and study specific consumers, purposefully analyze their purchasing behavior, consumer psychology evolution, etc.

2. Market observation: make comparative analysis for specific industrial regions, and do research from the perspective of economy, science and technology and other organizations.

This may include the following content of test marketing: providing a certain amount of trial products to designated consumers before the product is launched, and studying the future market trend of the product through their reactions.

5. Concept testing: For designated consumers, use questionnaires or interviews and other methods to test whether the new sales idea has a market.

6. Mystery shopping: Arrange researchers with hidden identities to buy specific items or consume specific services, and completely record the entire shopping process to test products and service attitudes. Also known as mystery shopping or mystery shopping.

7. Store audits: used to determine whether the chain store or retail store provides proper service.

8. Demand estimation: used to determine the largest demand level of the product to find the main customers.

9. Sales**: After finding the maximum demand level, judge how many products or services can be sold.

10. Customer satisfaction survey: use questionnaires or interviews to quantify customer satisfaction with products.

11. Distribution channel audits: used to judge the attitude of possible retailers and wholesalers towards products, brands and companies.

12. Adjust the price elasticity testing: used to find out the first consumers who are affected when the price is changed.

13. Segmentation research: The consumption behavior and psychological thinking of potential consumers are divided into quadrants by demographic methods.

14. Consumer decision process research: Analyze what factors affect the purchase of the product and the behavior pattern when he changes the purchase decision for the consumer who is easy to change his mind.

15. Brand Name Testing: Study how consumers feel about new product names.

16. Brand Equity: Quantify consumers' preference for different brands.

17. Advertising and activity research: investigate the sales methods done, such as advertising, whether they have achieved the desired benefits, whether the people who watch the advertisements really understand the message, and whether they really buy because of the advertisement.

The content of market research involves the whole process of marketing activities, mainly including:

1. Investigation of the market environment.

The market environment survey mainly includes economic environment, political environment, social and cultural environment, scientific environment and physical geographical environment. The specific content of the survey can be the purchasing power level of the market, the economic structure, the country's guidelines, policies and laws and regulations, customs, scientific development trends, climate and other factors that affect marketing.

2. Market demand survey.

Market demand surveys mainly include consumer demand surveys, consumer income surveys, consumption structure surveys, and consumer behavior surveys, including why consumers buy, what they buy, the quantity they buy, the frequency of purchases, the time they buy, the way they buy, the habits they buy, their preferences and their post-purchase evaluations.

3. Market supply survey.

The market supply survey mainly includes the investigation of product production capacity and the investigation of product entities. Specifically, the quantity, quality, function, model, brand, etc. of the products that can be provided by a certain product market, and the situation of the production enterprise.

4. Investigation of marketing factors.

Marketing factor surveys mainly include surveys of products, channels, and channels.

The product investigation mainly includes understanding the development of new products in the market, the design, the use of consumers, the evaluation of consumers, the stage of the product life cycle, the combination of products, etc.

The research of the product mainly includes understanding the consumer's acceptance of the product and the reaction to the strategy.

Channel investigation mainly includes understanding the structure of the channel, the situation of the intermediary, and the satisfaction of consumers with the intermediary.

The activity survey mainly includes the effect of various activities, such as the effect of advertising implementation, the effect of personnel promotion, the effect of business promotion and the market response of external publicity.

5. Investigation of market competition.

The market competition survey mainly includes the investigation and analysis of competing enterprises, to understand the products and other aspects of similar enterprises, what competitive means and strategies they have adopted, so as to know themselves and know their opponents, and help enterprises determine the competitive strategy of enterprises through investigation.

1.Market research.

Market research is a process of seeking "harmony" between the market and enterprises, including product research, market capacity, competitive product analysis, etc., in order to understand the basic principles of products, market demand, the status quo of competing products and application scenarios.

2.Design Concept.

Conduct market research and analysis according to customer design needs. From the market trend, competitors, product functions, product positioning, user groups, environment, mode, ergonomics, manufacturing, molding process, market capacity, prospects, etc., to determine the direction of product design.

3.Product design.

Product design, including appearance design and product structure design. A good product is first and foremost practical, therefore, product design is first and foremost functional, and secondly shape. Good product design can not only show the superiority of product function, but also facilitate manufacturing and low production cost, so that the comprehensive competitiveness of the product can be enhanced.

4.Design.

Exterior design, i.e. the artistic or decorative design of the exterior of a product. The content includes shapes, patterns, colors, or combinations thereof. It does not include the method or principle of its construction and the appearance or shape of the product for the primary purpose of achieving the function of the product.

5.Product structure design.

Product structure design is the design of the internal structure and mechanical part of the product; Excellent structural design should be simple to assemble, easy to manufacture, and consider saving mold costs, and provide accurate and reliable data for subsequent processing. Helping customers quickly and effectively refine and bring their concepts to market for successful market and business value.

Market demand survey,An important part of this is the survey of market demand trends.

Customer surveys. These customers can be your existing customers or your potential customers. The survey includes two aspects, one is the customer demand survey, and the other is the customer classification survey, focusing on understanding the number, characteristics and distribution of customers, clarifying your target customers, and grasping their detailed information.

Consumer demand.

3. Competitor survey. Understand the situation of competitors, including the number and scale of competitors, distribution and composition, the advantages and disadvantages of competitors and marketing strategies, so that you have a clear idea, and take some competitive strategies in a targeted manner, so that no one I have, no one has me, and I am better, that is, we strive to always be slightly higher than our competitors.

4. Market sales strategy survey. Focus on the investigation to understand the current market to operate a certain product or carry out a certain service project of the best means, marketing strategies, and sales methods.

The classification of market research includes: 1. Target market research: study the specific market demand, understand the specific needs of customers, and collect information about the potential demand for products or services.

2. Competitive research: study competitors' products or services, collect information about competitors, and understand competitors' pricing, marketing strategies, product characteristics, etc.

4. Consumer behavior research: study consumers' purchase behavior, collect information about consumer preferences and purchase behaviors, and improve the company's market positioning and marketing strategy.

5. Brand image research: study the brand image of the enterprise, collect information about the corporate brand, understand the consumer's awareness and favorability of the corporate brand, and improve the brand image of the enterprise.

First, according to different research objects, market research can be divided into producer's market research and consumer market research, from the beginning and end of consumption two directions of research work.

Second, according to the different frequency of market research, it can be divided into regular research, regular research and temporary research, and start according to the frequency and time of the requirements of the research tour.

Third, through the real purpose, form and nature of market research, it can be divided into exploratory market research, descriptive Mingna market research, causal market research and market research.

Fourth, from the organizational form of market research, it can be divided into thematic research and comprehensive research.

Market research refers to the use of scientific methods to purposefully, systematically collect, record, sort out information and materials related to marketing, analyze the market situation, understand the current situation of the market and its development trend, and provide objective and correct information for market and marketing decisions.

There are many contents of market research, including market environment research, including policy environment, economic environment, and social and cultural environment investigation; There is a survey of the basic situation of the market, mainly including market norms, overall demand, market trends, market distribution and share of the same industry, etc.; Likelihood to sell surveys, including the number of existing and potential users and the amount of demand.

The changing trend of market demand, the market share of the products of the company's competitors, the possibility and specific ways to expand sales, etc.; It can also conduct surveys on consumers and consumer demand, corporate products, products, social and natural factors that affect sales, sales channels, etc.

The following points are summarized:

1. It is conducive to providing an objective basis for the decision-making and adjustment strategy of the enterprise.

Through market research, you can understand and analyze the market information, which can avoid mistakes when formulating marketing strategies, or can help marketing decision-makers understand the current marketing strategies and the gains and losses of marketing activities to make appropriate suggestions. Only by actually understanding the market situation can we formulate marketing strategies and business development strategies in a targeted manner.

2. It is conducive to enterprises to discover market opportunities and open up new markets.

Providing the right market information can help marketers identify the most profitable market opportunities and provide new opportunities for businesses to grow.

3. It is conducive to accurate market positioning, better meeting the needs of customers and enhancing competitiveness.

Through market research, we can understand the current development status and technical experience of related industries, and provide information for improving the business activities of enterprises.

4. It is conducive to the establishment and improvement of the marketing information system and the improvement of the operation of the enterprise.