How do you run and manage an advertising agency?

The current situation of China's advertising market is that the emphasis is on advertising, production is second, and planning is the lightest, and even many advertising companies are buying a rank to send production, buying production and sending planning, in short, planning is the most worthless (unfortunately I am also a planning ......).But that's the case at the moment). So you'd better have your own production team. If you have your own salesman (sufficient) and ** resources are better, then you can also sell ranks.

It's hard for a simple planning team to survive unless you have very strong planning skills and absolute visibility. Otherwise, you'll have to act as an intermediary.

Another idea is to develop in other directions, and advertising planning is only a small part of the business. For example, the overall planning of the enterprise and so on.

In a word, it is better to have brains than resources to live now. No way.

Management, the direct point about the business process is to look at the business volume, regular reporting of progress advertising planning is an overall implementation process.

Write" is just a written description of the plan and steps of the process.

Creation and planning itself are not contradictory, and there is no question of which aspect is larger. Planning itself is a creative process.

It should be said that the whole planning itself is a process full of creativity and imagination, and the only difference from fantasy is that planning must transform these ideas and imagination into reality.

I think what you want to ask is, in the strategy of planning, is the advertising creative subordinated to the planning strategy, or the planning strategy is subordinated to the advertising creative.

It should be understood in this way:

A truly effective idea is at the heart of a planning strategy in itself.

We can carry out advertising creativity under the existing planning strategy principles, or we can extend a complete planning and planning strategy from a truly effective advertising creative. This needs to be planned by the founders at the beginning of the company's creation. So if you want to be big, you don't have to have a lot of people.

There is also the development of product diversification, from basic magazine and newspaper advertisements to buildings, billboards, television, Internet, etc.

Needless to say, management and personnel recruitment. Hopefully, you have a mature idea.

Good luck.

Categories: Business Banking.

Problem description: What do advertising agencies do? Do?

Analysis: Advertising agency internal work:

The operating structure is generally as follows.

1. Business Department. That is, the sales department, and some are called the customer department.

Internally, according to the company's business, there are two major tasks: a. pulling business, that is, advertising orders; b. Customer maintenance, that is, follow-up service.

2. Design Department. Internally, there is the execution department of business orders, with graphic design, 3D animation design. Some film and television companies also have a production department, which is engaged in post-editing production, and is also incorporated into the design department, and some are independent departments. Externally, it is to provide design products according to customer needs.

3. Planning Department. Internally, it is the pre-service department or post-service department of the business department, mainly engaged in the writing of advertising copywriting, advertising creativity, etc., and some companies have a special market research department, which can be formed separately or merged into the planning department. Externally, it is an important external brain for customers.

4. Administration Department. Mainly handle day-to-day office matters. Internally, attendance management, personnel management, etc., externally, such as taxation, public relations, etc.

5. Finance Department. Collection dunning.

Some large companies have a more detailed division of labor, but it is mainly the above part.

Some 4A companies do not have a clear business department or design and planning department, but a group work, which is good at customer development and maintenance, and also good at design or planning.

Inkjet companies are the easiest, as long as you are familiar with shortcuts, advertising agencies are very demanding in terms of composition and creativity.

There are also ** signboard production, business cards, bronze medals, lettering and stickers, banners and pennants.

As long as it can play a role in propaganda and advertising, it is counted.