Abbreviations and Responsibilities for Different Positions in Advertising Agencies 5

The main task of the creative director (CD) is creative management, that is, to control the quality of the company's ideas.

Art Knows (AD) usually forms a creative team with copywriters to come up with creative concepts and be responsible for creative visualization.

Copywriters (CWs) work with art directors to develop creative concepts and are responsible for copywriting.

Salesman (AE) gathers the basic information of the customer's market and products, and derives an analysis of the market, products and consumers.

1. Customer department, for advertising companies, receiving customers is a very important task, so there is a department in the advertising company that is set up for customers, and this department is the customer department, with positions such as account managers. Workers in the customer department should understand the needs of customers and communicate with customers in a timely manner to ensure that customer needs are met.

2. Planning department, when the customer puts forward their own needs, the next task is handed over to the planning department, including the planning director, planning assistant and other positions, the staff of the planning department is to reflect the customer's needs in the advertisement, the advertising planning, if there are any questions in the planning process, we must also get in touch with the customer in time to discuss countermeasures, to ensure that the final planning of the work meets the needs of the customer.

3. The media department, after the planning department has completed the advertising planning, the next step is to distribute the advertising works, and the advertising also needs professional personnel to plan, which is the responsibility of the media department. In addition, the media department also has media planning, guidance and other positions.

4. The financial department, a company can operate normally, the responsibilities of the financial department are indispensable, the financial department is responsible for the turnover of the company's funds, and this department has positions such as audit supervisor, accountant, cashier, etc.

5. Of course, in addition to the departments responsible for advertising, there are also regular departments and positions such as human resources department and administration department to maintain the daily operation of the company.

What is it like to intern at an advertising agency? Highly satisfying internship experience.

Advertising companies are usually divided into two categories: "comprehensive advertising companies" and "first-class advertising companies" according to their business operations.

The former's usual positions are:

1.Account Department (Account Director, Account Manager, Account Executive) 2Media Department (Media Planning, Media Buying).

3.Creative Department (Creative Director, Executive Creative Director, Art Director, Design, Copywriting Creativity, etc.) 4The finance department and the human resources department are not very productive in most other industries.

5.Other positions: Some companies may have a separate MICE department dedicated to meetings.

Marketing salesmen and designers also have to account and reception.

Designers, salesmen, a lot.

It depends on what type of advertising agency you go to, oh There are design, production, marketing, planning

You're asking too generally.,I'll talk about it briefly.。。 If you still want to ask, we can talk hi.

1. The general manager of the company, responsible for the upper-level relationship and the overall operation of the company.

2. The project manager of the company, responsible for the sorting out of the relationship between the middle and the bottom level, the overall operation of the project, including the communication of the plan.

3. Design, responsible for the design of the company's activities, renderings, and finished product drawings.

4. Copywriter, responsible for the writing and planning of the company's activities.

5. Execution, responsible for various connections with businessmen and customers, as well as supervision in activities 6. Procurement, responsible for communication with businessmen, and audit of businessmen.

7. Finance, responsible for the company's various capital operations.

There are many job titles in advertising companies and complex, many friends who are committed to entering the advertising industry in the future may be very confused, I want to engage in advertising work direction in the advertising company corresponding to the position is to hold the code? What are the positions in advertising agencies? Let me share it with you, welcome to read it.

Departmental positions in advertising agencies

1. Customer Department: responsible for contacting customers, clarifying customer needs and creative directions, coordinating the company's creative resources, and ensuring the quality and efficiency of the whole service. The department consists of customer executive, account supervisor and account manager.

Client execution is what we often hear about AE, and it's an entry-level role in an advertising agency

2. Planning Department: Responsible for the formulation of the strategic part of all advertising plans, and then deliver them to the creative department for specific performance. There are positions such as planning director and planning director.

3. Creative Department: responsible for the design of text, picture and aesthetics of all advertising works. There are positions such as copywriting creativity, art director, and creative director.

4. Media Department: Responsible for the development of the best combination strategy for the release of all advertising works, as well as the formulation of the first and coverage plans. There are positions such as media planning, guidance, and media director.

5. Of course, in addition to the departments responsible for advertising, there are also regular departments and positions such as the finance department, human resources department, and administration department to maintain the daily operation of the company.

Advertising Agency Brand Manager Job Responsibilities:

1. Responsible for formulating brand market development strategies;

2. Responsible for the brand planning of series products;

3. Establish an effective customer management system and provide valuable product suggestions;

4. Formulate and control the market development budget;

5. Become an effective communication link between the sales department, the marketing department and the customer service department;

6. Monitor the growth and development of brand specialists.

Li Tingdao: Professional literacy expert. He has served as business manager, HR manager, business department director, and president of well-known companies such as Oracle (China), Lenovo, and Peking University Jade Bird.

1. Must be very familiar with the brand in charge;

2. While caring about the development, production and sales of new products, we should also care about the development strategy of products, and use the brand awareness to seek the greatest economic benefits;

3. Pay attention to market demand at any time and reduce the risk and cost of new brand development;

4. Establish an independent and clear brand image that is different from other brands, and always remain the same.

5. Accurately grasp the advertising appeal and market selling point of the brand, so that the brand is rooted in the hearts of consumers;