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What effect you mean depends on whether your conversion ratio is reasonable.
With the number of impressions and few clicks, then it is your keyword problem, whether it is related to your product, whether the degree of relevance is precise, and it took a long time to find that you are not what the customer wants to find, who will enter the **see.
There is online consultation, and there are few orders. It depends on the questions that customers come to ask, 1Is it the use of your product, otherwise your ** is also a mess, 2Whether it is attracted by your creativity, so as to judge the true identity of this customer.
Of course, in addition to the above, whether your advertising can make customers easy to find, and whether the position is stable or unstable are all problems.
Finally, it is suggested that if the effect is not good in the short term, you must not suspend the advertisement, so that not only the advertising cost in the front will be wasted, but your weight will also decrease, and it will take time to do it later, and it will cost money.
Hope it helps you ...
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Is it ineffective to place bids on PC? What should I do if there is no traffic for advertising on the computer?
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There may be other reasons for:
1) The relevance of the keyword to the copy is not high, so it cannot meet the needs of the potential audience, and then the number of clicks is small. Increase click-through rate (CTR) by improving copywriting, increasing the relevance of keywords to copywriting.
2) The average ranking of the promotion results is low and not competitive. You can improve your ranking by turning up your average click-through-through (CPC).
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First of all, you don't have to say that it has no effect, you have to make a record first, and then track it in real time, sort out all your links, and then make a record.
The best thing is to stop your account for a week at once, see if there is a decrease in the number of inquiries, and then adjust the account to optimize it internally, and re-launch it after a week, so that it is the most intuitive for your side.
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To do promotion, we must first determine our main keywords, and secondly, we must understand the factors that affect the promotion ranking. **Unstable servers? Too slow to open?
Bounce rate: The content of the page corresponding to the keyword is closely related to the keyword, think more about what the majority of netizens want most when searching for this keyword. Another aspect is that the opening speed must be fast, and netizens are impatient.
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