Why is SF Express, the first brother of express delivery , struggling to go into debt?

SF Express is currently in a period of transition, and the shrinkage of its market value is not terrible, but the terrible thing is that there are problems in the transformation, there is no new revenue growth point, and the old business is not doing well and shareholders continue to cash out, which is the reason why it is struggling.

There are two reasons for the high debt of enterprises, one is poor management, one is crazy buying, buying, buying, and SF is the second, it is not willing to be a courier company, Wang Wei's ideal is to build SF into an international logistics company like FedEx and UPS, so SF has been crazy in recent years, in March last year, it spent 1.7 billion yuan to win Guangdong Xinbang Logistics, and then in April, it spent 100 million US dollars to participate in the financing of American logistics flexport. In October, it spent 5.5 billion yuan to buy the first chain management business of German logistics DHL in China.

The competition in the express delivery industry has intensified, the express delivery industry is a traditional industry, is low profits, relying on traditional human resources, the industry competition itself is very fierce, once the capital participates, the competition is more intense, all kinds of capital in order to quickly expand market share, quick profit-taking, is desperate to grab the market, the result must be that the express delivery industry has become a low-profit or even unprofitable market competition war, once the capital is profitable, the entire industry can only barely maintain. Therefore, I believe that the development of Shunfeng should be in the development of the express and logistics industry that it is good at, and building an industrial cluster platform for logistics is the way out.

As the "first brother" in the express delivery industry, SF Express has many competitors in the same industry, such as YTO, Shentong, Zhongtong, Huitong Express and Yunda, these old rivals. In terms of competing with these old rivals, SF is at a disadvantage in terms of freight rates and network coverage. So how can you increase your market share?

That is to improve the speed, as well as the reputation of service quality, there will definitely be a lot of basic investment, which will lead to an increase in short-term debt.

Excessive hype, serious overdraft, when Shunfeng was just listed, it was once hyped that Wang Wei was going to become the richest man in China, and Wang Wei became the richest man in China just a few days ago.

SF Express in the express delivery industry, with ultra-efficient express delivery, and even once a domestic star enterprise, we put aside the truth of the news, if it really fell to the point of 30 billion in debt, I think the reason is nothing more than one point, that is, it is too expensive. You may say that SF is a bit more expensive, but quickly, I don't agree with this at all, this idea makes a very serious logical error.

At present, the competition in the entire logistics market is very fierce, SF and fast safety and convenience reputation, for the market share has been increasing, but the improvement of this reputation and market share is based on a large number of material input, a large number of basic investment will of course bring short-term debt increase, this is a necessary process, as long as within the controllable range, appropriate debt management is beneficial to the development of enterprises.

Blindly following the trend of chasing the hot investment layout, the excessive hype, the tailwind a traditional express delivery company has to be hyped into a high-tech enterprise, Wang Wei really thinks that he is a high-tech enterprise, so what is hot to invest in, Internet finance when the heat of investment in Internet finance, when the e-commerce is hot, invest in e-commerce, and operate themselves as a high-tech enterprise, the result is what to invest in what to lose, the more you invest, the greater the loss, and the investment is not the industry you are familiar with, it will inevitably end in failure.

Enterprises will have debts, the greater the debt, the greater the market share of the enterprise, of course, do not rule out the possibility of blind investment and bank over-loans, personal opinion.

In my opinion, SF Express is indeed the first boss in the express delivery industry. SF's express delivery is the most efficient and the best service. Recently, it has been rumored that SF Express has a debt of 30 billion, and I think it is still a question whether this thing is reliable.

If they are making investments now, such as their own logistics channels, then this debt is easy to earn back.

In fact, SF Express is no longer a simple express delivery company, but is doing the entire industrial chain, from products to transportation to aircraft, and then to infrastructure SF is investing, and just recently there was news on the Internet that SF Express is going to build a new airport. However, the cost of SF is very large, and such a high debt ratio is not a good thing for SF Express, which is developing rapidly. If you take too many steps, it's easy to go wrong.

The competition of e-commerce self-built logistics will have a certain impact on SF's performance. The most important thing is JD.com's self-built logistics, which is a guiding issue and will have a significant impact on SF's future development strategy, which will also divide the cake of Shunfeng in the logistics market to a certain extent, so that Shunfeng will lose a certain market share to a certain extent.

1: Invest 1.7 billion yuan to acquire Xinbang Logistics and focus on heavy cargo business!

2: Spend 100 million US dollars to participate in a new round of financing of the American logistics service platform flexport, which has obvious intentions, which is to lay out international logistics!

3: Cooperate with China Merchants and China Railway Corporation to lay out cold chain, sea transportation, and railway transportation business.

4: The largest amount, with 5.5 billion yuan in cash, acquired 100% of the shares of DHL in Hong Kong and Beijing!

Because the consumption is too high, although the efficiency is very high, but some people are not in a hurry, they can be transported slowly.

I don't know what to say about such a thing, after all, if he wants to be the first, he will definitely have the burden of being the first.

What is the reason for the decline in performance? Here's why:

First, the impact of peers in the industry has led to a decline in performance.

We can all think of the giants of the express delivery industry, so as a giant in the express delivery industry, why does SF Express have such a decline in performance today? One of the essential reasons is because of the impact of other peers, and the main reason is because the express delivery industry continues to increase, and the market position is constantly exploited, as it appeared laterZhongtong, every day,YTO, Flying Birds, and even the emergence of peers like JD.com's own "self-sufficiency" have caused SF's performance to decline. This is one of the reasons.

Second, the demand for the e-commerce industry has become larger, the number of employees has increased, and the expenses have increased, followed by the continuous rise of the e-commerce industryNowadays, the Internet is developing rapidly, and unless the physical store is famous and has something in its own right, in the context of such an era, the physical store is far inferior to the Internet***Eat wellNowadays, as long as you have a mobile phone or computer, you can buy and choose the products you need without leaving home. And because of this,The demand of the e-commerce industry will become larger, because the demand will become larger, the demand for employees will be larger, and the natural expenses will increase. Naturally, such a phenomenon has emerged.

Third, the excessive growth of express product business volume has affected the overall interest rateThe last point, which SF Express itself said, is that in order to adapt to the company's internal development and seek long-term considerations, it has added a lot of express product business, and it is precisely because of the emergence of these express products that excessive growth has led to excessive growth, which in turn has led to the overall interest rate being affected. Therefore, it has led to a decline in performance. In fact, no matter what the industry is, there will be no enduring enterprise, no immortal enterprise that dominates one side, and nothing in the industry is smooth sailing from beginning to endFortunately, SF's reputation and accumulated precipitation make it not enough to survive.

The company expanded new business lines, increased on-the-job personnel costs, etc. The company expanded new business lines, and SF Express could not make ends meet in the short term; The cost of on-the-job personnel has increased, and the Spring Festival advocates the New Year in place, resulting in an increase in personnel wages.

Mainly because there are too many express companies now, so the competition in the market is very strong, and because of the epidemic, it has led to the impact of full business, and also because of the advocacy of the Chinese New Year during the Spring Festival this year, which has led to a significant increase in the number of people on the job and salary costs.

Because many new express companies have been opened now, and the transportation speed of these express companies is faster than that of SF, so a strong competitor has been formed, and SF's performance will decline.

The main reason is that SF Express launched an overlord clause this year, allowing customers to sign a deductible agreement, and if the customer does not sign it, it will not be allowed to send it, so it is only a matter of time before SF collapses!

There are many reasons for the decline, such as the lack of management ability of many point leaders, relying on the relationship group to get to the top

If it is so expensive to receive customers and give so little commission to recipients, who will die if SF Express does not die?

With the development of the Internet, more and more people are able to make themselves more behaviors on the Internet, and they are becoming more and more dependent on the Internet. This means that more and more people are likely to behave more because of the Internet, and their lives will become more networked because of the Internet.

The development of the Internet has also allowed more and more people to make themselves shop on the online platform, which has given birth to the development of the express delivery industry, and can also make the express delivery industry have a better development. There are several major express brands in our country, and they can also have a better development. SF.

The revenue of the previous year exceeded 100 billion, and last year it exceeded 150 billion, why can SF Express be so successful? I think there are three main reasons:

1. SF Express can improve its own services.

In my opinion, I think the reason why SF Express is so successful is because SF Express is able to improve its own services, and it can also continue to make its own services better, and can make consumers more satisfied, can make consumers like its own services, so that it can make itself more successful. <>

Second, SF Express can use technology to improve its competitiveness.

Of course, I also think that SF Express can make itself have a better scientific and technological strength, and can continue to use technology to improve its own strength, and also allow itself to have more market share.

Of course, SF Express is also able to invest more funds, and then be able to make itself have a better behavior, and be able to make itself have more sufficient funds, which is to be able to better develop itself, and to allow itself to have better behavior, and also to allow itself to have more funds to use, so as to be able to develop itself and improve competitiveness. <>

SF Express has such a high annual revenue. This is mainly due to SF's fast timeliness and good user experience. Shunfeng has established its own aviation team and improved the timeliness of express delivery.

The reason why SF Express can be so successful is that it entered the industry early and formal, and SF Express was first engaged in Shenzhen-Hong Kong freight, which is inherently rigorous in terms of legal procedures and cargo security, which can add points to the hearts of customers.

Because SF Express has a particularly high reputation. After-sales service tracking is in place, and the service attitude is very good. Many people choose SF Express for online shopping and mailing things, which is faster than other express delivery and can save a lot of time.

The advantage of SF is the quality of service, compared with other express delivery, the most prominent is fast speed and high security, so many people will choose.

Because the quality of SF Express's service is very good, many people will choose SF Express, and SF Express is a time-honored express for many years, which is more secure.

Because their company's rules and regulations are very good. The staff is also more loyal, and the quality of service is also higher. That's why their company can grow for a long time.

It is because SF Express is relatively fast, and the goods are particularly well preserved, and there are relatively few cases of damage.

SF's main focus is fast logistics and the best protection of goods, and they also have their own airlines, which are the best advantages in the express delivery industry.

Because his service is very thoughtful and comprehensive, and very fast, SF Express can be a giant in the express delivery industry.

took a good name, meaning smooth and smooth, good after-sales service, SF is mainly fast, and the express delivery will be notified when it arrives, so that customers have a good experience.

Personally, I think the reason why SF is so successful is because SF is really great and its corporate philosophy is very good.

Because SF Express's service is very thoughtful and very fast, it has been liked by many people.

SF's loss has a certain relationship with the more fierce competition in the same industry, but it is not simply the reason of the same industry, because the express companies affected by low-price competition are not just a few other links and one is also a little affected, but people have not had such huge losses, so they have something to do with their own operations, and cannot be fully attributed to the competitive strategy of their peers.

Behind the express delivery war is the competition between various courier companies for customers. The courier war has left every company exhausted and in debt, and the fundamental reason is to grow the company and increase the number of customers.