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Insurance telemarketing, which is different from the traditional door-to-door or face-to-face sales of insurance, is a new form of selling insurance, insurance salespeople only need to talk to customers in the first place without face-to-face service, saving the cost of door-to-door sales and the embarrassment of customers dare not open the door. This is inseparable from everyone's efforts and diligence. Some people do very high performance, and some people are eliminated very early.
Insurance telemarketing is based on the text treaty, from providing customers with personal and asset protection, because the insurance product itself does not have substance, so as to bring operability to telemarketing, through the clear and powerful contract description of telemarketing personnel, in the shortest possible time to grasp the customer's demand intention, to reach a contract signing.
1. Advantages of insurance telemarketing:
1. It is convenient to insure and the customer stickiness is high, that is to say, the purchasing power of the customer to re-insure.
High. The telemarketing channel has the advantages of low cost, direct access to customers, authentic customer information, efficient operation, etc., and has strong interaction with customers. From the perspective of property insurance telemarketing business, customer stickiness is still high.
2. Insurance telemarketing products can be turned into open discounts, which can not only directly transfer profits to consumers, but also better avoid the risk of violating the rules and regulations of arbitrage handling fees and rebates to customers through false intermediary business, which can be described as killing two birds with one stone, which is also the external driving force for the rapid development of telemarketing channels.
Second, the disadvantages of insurance telemarketing:
1. With the rapid development of the Internet, the disadvantages of insurance telemarketing have gradually become prominent. Internet insurance makes it more convenient for customers to apply for insurance, information disclosure is more transparent, and it is also convenient for customers to compare and choose. Therefore, the emergence of Internet insurance has greatly affected the insurance telemarketing market.
2. On the other hand, subject to telemarketing, the employees of the insurance company need to take the initiative to dial **, and the related labor costs.
It is also improving. And. In addition, the problem of telemarketing disturbing the people is also becoming more and more prominent. Some customers will feel very disgusted when they receive insurance**, and their impression of insurance telemarketing is poor, and their purchasing power is not high.
3. Problems such as insufficient product innovation also restrict the development of insurance telemarketing. For example, the product innovation and homogeneity of the life insurance telemarketing market are insufficient.
The phenomenon is serious, and there are practical problems such as lagging system construction, which restricts the development of the industry.
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Since last year, all insurance companies have opened a sales business, specifically, the pressure of doing sales work is relatively large, the work is relatively single, to the customer in the information database before the expiration of his insurance to send a text message or call**for insurance** or to call for premiums, when there are customers to ** insurance policy system. If you plan to develop in the insurance industry, sales is a good starting position, because in this position, you have contact with underwriting management, familiarity with terms, communication skills, and claims knowledge, and can have more comprehensive contact with the work scope of the insurance company.
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The industry is good, but telemarketing is hard work, and the work is stressful. The salary is not very high either. It often depends on the number of people you call to sign the contract, and the salary fluctuates greatly.
If you are a recent graduate, it is recommended not to take this road, if you want to engage in the insurance industry for a long time, it is a very good choice to start with ** sales, after all, people are still more acceptable to insurance now.
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The type of insurance for telemarketing is relatively simple and simple. Rates are average.
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It's quite convenient, and the insurance is not expensive.
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Of course, in addition to these factors, there may be some other factors that are also critical. But these things need to be improved by ourselves, so as long as we are willing to do it, then I believe we will be able to do it well, so I hope everyone can pay attention to it and be able to treat it positively.
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It's very good, it's also a very good job. And this job is actually sales, and the salary earned every month is also very high.
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It's still very good, and this industry also belongs to sales, and if you have a performance every month, you can also have a good income.
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Telemarketing insurance sales belong to the sales industry, and doing insurance sales in the bank is a kind of work that is more challenging and stressful. But it's very exercised, so you can try it if you're interested.
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This job is very tiring, and there is no guarantee for telemarketing insurance, so I don't recommend doing this kind of work, because this job is very stressful, but it is also very difficult to make money.
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The job of telemarketing car insurance is not bad.
Telemarketing car insurance is a way to purchase car insurance, which belongs to a new marketing model. It is a convenient way for users to purchase car insurance (commercial insurance and compulsory traffic insurance) with the help of the Internet, fax, SMS, mail, delivery and other auxiliary methods with ** as the main means of communication.
The operator and the user consult the user information, and after the user informs the relevant information, the insurance company will contact the customer directly with the customer to complete the main marketing process such as the promotion of insurance products, consultation, and confirmation of policy conditions.
Intermediary:
The first to bear the brunt of the "blowout" of telemarketing is probably the auto dealers, auto repairers, 4S shops, insurance intermediaries and other first-class merchants who play an important role in the traditional sales model of auto insurance, especially insurance intermediary companies specializing in insurance.
After building market share at the cost of high costs for many years, property insurance will inevitably turn to the pursuit of profits. The extensive business model is no longer suitable for the existing market environment, and it is a matter of course to adjust the sales channels with high costs.
With the market norms and the fact that property and casualty insurance companies have built their own direct sales channels such as telemarketing, changes in the intermediary market have begun to occur. In the second half of 2009, the equity transfer of insurance intermediaries was frequent, and a number of insurance intermediary companies such as Dongda Insurance Brokers, Zhongying Insurance**, Tianqin Insurance Brokers, and Hengtai Insurance Brokers were listed to transfer part of their equity. Some small and medium-sized insurance intermediaries have even fallen into a "wave of bankruptcies".
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Telemarketing is the abbreviation of sales (a sales method relying on sales), it is based on the first Zheng chain to communicate means, with the help of the Internet, fax, SMS, mail delivery and other auxiliary methods, through the special marketing number, in the name of the company and customers directly contact, and the use of the company's automated information management technology and professional operation platform, to complete the company's product promotion, consulting, and product transaction conditions confirmation and other main marketing process business.
**Sales requires salesmen to have good Sakura speaking skills, clear expression skills and certain product knowledge. As a convenient, fast and economical modern communication tool, it is becoming increasingly popular, and the current penetration rate in Chinese cities has reached more than 98%.
According to the latest survey, in addition to general contact with family, friends and colleagues, households are increasingly being used for consultation and shopping, with 65% of residents using the enquiry and consultation service, and 20% of residents using booking and shopping. Modern life pursues fast-paced and high-efficiency, and sales as a new fashion is entering thousands of households.
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Hello! Nowadays, the quality of sales is uneven, and most people think that sales are harassing behavior, which is difficult to accept; In addition, many people do not know about insurance, or have a low awareness of insurance, so they refuse to sell insurance by telemarketing. On the whole, there is a certain degree of difficulty in the current insurance telemarketing.
However, although insurance telemarketing is not very easy to do, it is not impossible to do, after all, there are not a few successful people, which requires insurers to seriously learn the skills of insurance telemarketing. Under normal circumstances, if the insurer wants to do a good job in insurance telemarketing, he needs to choose the right crowd, and he must master the appropriate time to play **, and at the same time pay attention to the details of the **, so as to win by surprise. Here's an introduction:
1. Start with the decision-maker to find the right person: the salesperson suffers from the frustration of the front desk or irrelevant personnel in the first marketing, at this time, you have to adapt according to the other party's response. First of all, you have to overcome your inner obstacles, secondly, pay attention to your tone, then avoid direct cross-examination by the other party, and finally use strange tricks to move forward; Catch the person who picks up the ** off guard, don't let yourself sound like a salesman, and use some strange tricks to make the other party lose their guard.
2. Find the right time: There is no fixed formula, there is no most appropriate, the key is to look at your mood, when you think it is appropriate.
3. Pay attention to the details when playing **: first of all, you must have enough self-confidence and believe that you have the ability to do this well; When playing or picking up, you must first adjust your mentality and not be too nervous; Voice, intonation, tone, enthusiasm, emotional state, appeal, etc.; Control the time, simplify your conversations, and ensure that the conversations are effective and effective.
Extended reading: [Insurance] How to buy, which one is better, teach you to avoid these insurance"pits"
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