Does frequent SEO changes affect rankings?

Titles and keywords should be changed, slowly, not all at once. For example, if you have three keywords, the frequency of spider crawling is one day, then change one keyword in about 10 days, and after all the keywords are changed, keep it for a period of time, so that the problem will not be too big.

It will definitely be, it will be demoted, and once you are downgraded, your ranking will definitely fall.

This will, I'll change the ranking and it's gone, Khan. Fortunately, mine is a small station that has no measure at all.

The new station will be affected, and it is not a big problem to change the old station once a quarter, but try not to change it.

First of all, let me tell you that your words have a language problem, and often change **seo??

It can only be said that you change the title or change the column structure. Or features. It's not a change **SEO shadow does not affect the ranking, it's very simple, change the title and downgrade it immediately.

But he wants your content to be updated, so updating your content frequently is good for rankings.

In addition, don't change the column randomly, if you change it, it will be dropped.

Don't mess around with the footer either. Move and fall.

There will be an impact. It's like a person giving a makeover.

Although the action may not be large.

But it can still affect how others feel about you.

It must be, what is the center of your page, you are old, and after the change, your weight will start from scratch.

Effect! Absolute impact!

SEO ranking is a ** organic ranking, and the difference is mainly reflected in the domain name. Different domain names, even if the content is the same, belong to two network reform rock annihilation stations. Changing the domain name means that it has nothing to do with the previous ** inclusion.

In order to fight the cheating of cloning, search engines often prefer the ** that has been included, and if the content of the other ** is the same or similar to the site, it is likely to be used as a clone** and will not be included. Even if it is included, it may be regarded as plagiarism** and put into the cold palace. Therefore, nuclear flushing should avoid using different domain names to point to the same ** content.

The emphasis in SEO is that the domain name is just as important as other SEO elements and affects rankings. Do an experiment, SEO, in the top five ** domain names have SEO words, well-known ** often use SEO words in secondary domain names, of course, Chinese search engines have less influence on Chinese. Therefore, if you are doing English**, if your company is an ABC company, but the main business is DEF, then it is better to use a domain name like DEF instead of ABC.

The specific name of the product tends to rank well in a domain name.

1. The length of the domain name.

The length of a domain name is often an important factor in measuring its value, but does it have a direct impact on SEO? The answer is no. The length of the domain name does not hinder the indexing results of search engines, but for users, the shorter the domain name, the easier it is to remember, and the higher the user experience.

However, what is the purpose of our SEO? It's the user experience. Then its importance can be imagined.

Imagine why JD.com is willing to spend millions to win a short domain name? The intent is self-evident.

2. Age of the domain name.

For search engines, the length of time a domain name has been around is a measure of quality. Because the longer a domain name exists, the easier it is to gain the trust of search engines. And as time grows, the domain name's backlinks, PR, and authority values will also increase.

So if the old domain name is used on the new site, the site will inherit its external links and weight values, so it is self-evident for the SEO of the **.

3. Pinyin domain name.

For search engine indexing results, domain names that contain keywords are more advantageous to rank. Especially in recent years, pinyin domain names are even more popular. For example, a small station is relatively poor, and it is worthless to register a domain name like Ant, and if the CD goes, it is just mayi's, which is worth the money.

As mentioned above, a domain name may only be a character difference, but the optimization results can vary widely. Then, if the domain name is "borrowed" skillfully, it may be able to gain a huge innate backlink advantage in an instant. How to pick up? That's the difference with that one character.

As far as the new station is online, SEO personnel often have a habit of repeatedly correcting **, so as to achieve their own expectations, many people say that the new station operates like a self-digging grave, and some people say that this is nothing, it will not have much impact on SEO. Regarding this issue, it should be divided into two to see, the key is to see which elements are corrected by the other party, and whether the talent is determined to have an impact on the role of SEO.

1. Title and content.

Keywords in the title have a high weight, and the search engine is the central policy for judging the content of the article, assuming that you always change the title at will, or even replace the keywords in the title. This promotes content that is now indexed, and the same URL often matches multiple unrelated keywords, which is simply a no-entry or even a non-ranking. ②;Contents:

Appropriate modification of the content is a way to ensure that the content is satisfied with the timeliness of the search requirements, and the occasional update of the content page will not affect the search engine, but if it is repeatedly modified or the modified content is not related to the original content, it will definitely lead to a decline in the ranking, or even disappear.

2. URLs and preferred domains.

This is a common mistake for SEO newcomers, but it is also a crucial question: **URLabout the shape of URLl, some webmasters are often in dynamic, pseudo-static, static, switching back and forth, hesitating, such an operation, often promote the search engine for the same content, enter multiple URLs, constitute keyword internal competition, and the URL change constituted by the **revision of the poor book together is also not recommended, try to ensure that the original URL is not changed. Preferred domain is a small detail that, assumed to be ignored, often occurs in multiple versions of other homepages, such as:

wenhui,wenhui,therefore, at the beginning of the creation of **, only one preferred domain was selected, and the homepage corresponded to only one URL.

3. The style of **.

Under normal circumstances, on the premise of not correcting **URLs,Using CSS styles,Adjusting**Display structure,It will not affect the rating of the search engine,Although,Now in the test and analysis of CSS and JS,Trying to understand the user of the whole site is as virtual as a macro will。 However, from the technical point of view at this stage, the impact on SEO is negligible, but if the style you correct seriously affects the user's comprehension, as well as the user's behavior policy, such as click-through rate, then to a large extent, it will have a definite impact on SEO.

In the process of optimization, you will often find that the ranking of a specific keyword has disappeared unimaginably, and you have neither brushed IP, nor purchased paid external links, nor used the station group to promote. The reason for this problem is often because you inadvertently adjust the internal link that actively adds anchor text to form a hyperlink to a specific keyword in the site, and the surge or sharp decrease will cause the above problem, so don't change the internal link at will without specific needs.