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Brand words (private label words and competitor brand words).
The ultimate purpose of optimization is to obtain the value of traffic, and the expansion of keywords is for us to obtain more traffic, the master of keyword development will use the assistance of tools, in addition to indexes, drop-down boxes, related search and other similar functions, will also use webmaster tools, Jinhua and chasing words and other webmaster tools.
We are accustomed to one-click mining keywords, in fact, we have not mastered the essence of the expansion of keywords, we need to master the composition of keywords, keywords are expanded by our popular keywords and then add modified keywords, according to this kind of thinking to study we can actually group keywords, such as seo for a word, plus Beijing, then "Beijing seo" is a two-word combination, plus the company, is the three-word combination of "Beijing SEO company", and so on, We can clearly understand how these keyword mining tools work, and we can clearly know through similar groupings that the competition for a single word must be relatively large, while the two-word combination is medium, and the three-word combination is much weaker.
Many friends know that a good keyword layout is of great help to improve the relevance of the web page, and it can also ensure that it will not be punished by search engines as cheating. However, because everyone knows the importance of this step, it is easy to take risks to pile up some keywords after paying too much attention to it, so it is easy to ignore the naturalness and balance principle of keyword layout.
The most important thing in the balance of keyword layout is the choice of position to balance, a very typical example, we all know that the weight of the title is very high, so when the layout of keywords will put some more important keywords into the title, but when the weight in the title is certain, the higher the weight of the position, the higher the layout at this time, you can use the "difficult and easy" method to get the ranking of keywords at all levels faster.
Many friends will mention the keyword statistics monitoring list, but not many people actually do it, including myself, of course. First of all, because most of us are doing keyword optimization, not whole site optimization, and there is no global consideration of the problem, and secondly, because there are many factors considered in the keyword planning table, and SEO needs to have an in-depth understanding before we can make an expansion statistical table for a certain industry.
Hope it helps, hope.
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Li Yu's: Lin Hua thanked Chunhong, too hurried, helpless to come to the cold rain and late wind, rouge tears, stay drunk, when is it heavy, since people grow and hate water Changdong.
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