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The best goods on the Internet are fashionable, cutting-edge, new and exotic goods, and special goods.
Most of the online consumers are students and white-collar workers.
Be specific. For example, clothing: the pace of clothing popularity in different regions is different, maybe you haven't sold it here, but it's already popular there. Many beauty-loving ladies want to be the first to do the popular selection here, so they will buy it online, and the Internet has no boundaries;
For example, a merchant living in Chengdu can sell Chengdu's chili peppers and shredded beef; Hainan's can sell coconut horns; Beijing's can sell Tong Ren Tang's medicine and cloth shoes; Hangzhou's can sell tea ......
Generally speaking, students have less money, so they can't afford to buy too expensive items, female students generally buy mobile phone ropes, dolls, anime toys, Q coins and other interesting and novel gadgets, male students generally buy game cards, game consoles such as Gameboy, and some students have the financial strength to buy mobile phones, computer accessories, etc.
Like white-collar workers, they have a certain economic foundation and pursue fashion, so for some famous brands of clothes, satchels, skirts or some traditional handicrafts, as long as the fashion is distinctive, they will probably buy, and men are generally interested in digital products.
There are also some anime lovers, both students and white-collar workers, who are very fond of anime peripherals, and this product is also relatively easy to sell.
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White-collar bar. There is an economic basis. Generally consume some digital products.
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Students, white-collar workers, between the ages of 18 and 30 are the main consumer groups, and the main buyers are mainly digital products, game products, audio-visual products, and trendy clothing.
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Mainly fashionable people!
As long as it's fashionable, novel, and fun.
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The consumer groups are: infant consumer groups, with an age range of 0-6 years old; Children and teenagers, aged 6-15 years old; Young consumer groups, the age range is around 15-30 years old; Middle-aged consumer groups, with an age range of 30-60 years old; Elderly consumer groups, the age range is over 60 years old.
1. Infant consumer group: the age range is 0-6 years old, which is the youngest consumer group.
2. Children's consumer groups: the age range is 6-15 years old, and consumers at this age stage gradually show a second peak of development physiology.
3. Young consumer groups: the age range is about 15-30 years old, and the consumer groups in this age stage can actually be divided into two periods: early and late youth.
4. Middle-aged consumer groups: the age range is 30-60 years old, and consumers at this age stage are psychologically mature and have strong self-awareness and self-control.
5. Elderly consumer groups: the age range is over 60 years old, and consumers at this age have undergone obvious changes in physiology and psychology, thus forming a consumer group with special requirements.
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1. Personalized consumer demand.
Due to the development of industrialization and standardized production methods, the individuality of consumers has been submerged in a large number of low-cost, single products.
2. Differences in consumer demand.
It is not only the individuality of consumers that makes the demand for online consumption differentiated; Different network consumers will have different needs due to their different times and environments, and different network consumers, even at the same level of demand, their needs will be different.
3. The initiative of consumption is enhanced.
Under the trend of increasingly detailed and professional social division of labor, consumers' sense of risk in consumption increases with the increase of choices.
4. The interaction awareness between consumers, manufacturers and merchants has been enhanced.
The traditional commercial circulation channel is composed of producers, commercial institutions and consumers, in which commercial institutions play an important role, producers cannot directly understand the market, and consumers cannot directly express their consumption needs to producers.
5. Pursue a convenient consumption process.
In addition to fulfilling the actual shopping needs, consumers can also get a lot of information and have fun that they do not have in various traditional stores while purchasing goods.
6. Rationalization of consumers' choice of goods.
The huge information processing capacity of the network marketing system provides consumers with an unprecedented choice of goods, and consumers will use the information obtained on the Internet to repeatedly compare the goods to decide whether to buy.
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Online consumer group refers to the group of consumers with certain common consumption characteristics who use the Internet as the consumption medium.
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