What is the difference between SEM and SEO in search engine marketing?

What you mean by search engine marketing is SEM (Search Engine Marketing), and SEO is called Search Engine Optimization

There is still a big difference between these two points: first of all, the object of SEO optimization is the natural ranking of keyword (short sentences and long sentences) search matching, depending on the relevance of the text content of your article and the user's search content, and the search engine will configure the corresponding position for your article based on factors such as age, traffic, and activity. The purpose of SEO is not marketing, just to let the user get what he wants to search for, but people find that SEO can also achieve a marketing purpose, such as products, and the keyword ranking of brands can bring traffic.

But SEM is different, the purpose of SEM is to rank high for keywords, regardless of the quality of the text and the quality of **, etc., but depends on the position of the keyword ranking, that is, how much you bid for this keyword. The more you bid, the higher you go, that's the truth.

I saw this post outside the search and found out:

3. There is no inevitable connection between the two, and doing SEM does not help SEO at all.

4. Both are part of network promotion and are very important for network promotion.

5. Because there are too many methods of network promotion, whether enterprises need SEM in promotion according to their own strength; However, for companies that have done online promotion, they will do SEO

What is the essential difference between SEO and SEM.

SEM Search Engine Marketing: English SearchEngine Marketing, we usually refer to SEM for short. The basic idea of search engine marketing is to let the user discover the information and click through the (search engine) search to the ** web page to further understand the information he needs.

There are five basic elements that can be realized by search engine push chain fastening: information source (web page), search engine information index database, user's search behavior and search results, user's analysis and judgment of search results, and clicks on selected search results. The research and effective implementation of these elements and the information transmission process of search engine promotion constitute the basic tasks and contents of search engine promotion.

In fact, the most important thing is to do a good job in user experience, and the algorithm has been upgraded step by step, paying more attention to the user experience, doing a good job in content, and making high-quality content is the king.

1.What is SEO

SEO (Search Engine Optimization) (also known as SEOER): Chinese translation is search engine optimization. Search engine optimization is a way to use search engines' search rules to improve your current organic ranking within the search engine in question.

It increases weight and traffic, which in turn increases revenue. It is a vital technology for operators.

2。What is SEM

SEM is an abbreviation for search, engine, marketing, and Chinese means search engine marketing. In China, firmly occupy the first place in the search engine, and the users who are looking for the best on the search engine every day have already been remembered by hundreds of millions, and it is under such business opportunities that a new form of network marketing SEM has emerged. What SEM does is to make comprehensive and effective use of search engines for online marketing and promotion.

Relationship with SEM.

SEM refers to search engine marketing, which is the same as SEO is also a means to improve the ranking, the operator can buy advertising space from other search engine operators, and improve their own search ranking by directly throwing money. This method is immediate, but the investment is high, and there are often many Internet providers participating in the competition, which is often very stressful for small and medium-sized enterprises. And there are some problems with SEM, which is malicious clicks from other people, who don't buy the product, but the increased clicks will make SEM pay for these invalid clicks.

As a result, SEO is more favored by small and medium-sized businesses.

and the role of SEM.

SEO and SEM are now popular network marketing, now enterprises are inseparable from this, SEO is the best optimization, SEM is the best bidding, today's society is inseparable from the Internet, if a company does not even have the best now, it will definitely not live long, so everyone should hurry up and learn it! There is also a comprehensive promotion of integration, which is very important! And one of the most important is SEO and SEM!

The premise is that it is best to know a little knowledge of building a website!

Novice SEO I think we should pay attention to a few points, personal opinion ah 1, mainly based on Wangdao optimization, supplemented by advertorials. After all, we should focus on customer experience and don't blindly pursue optimization. 2. Optimize normal means and don't cheat.

3. Be patient, confident, and persevering. After all, doing ** is a very long-term thing. Summarizing a few points, I hope it helps you!

SEM is the abbreviation of Search Engine Marketing, which means search engine marketing in Chinese. SEM is a new form of network marketing. What SEM does is get maximum traffic in search engines and generate business value with minimal investment.