What will be the future of search engine marketing?

At first SEM is fairly simple, and the benefits are very easy. You don't even need to do detailed reporting and data analysis to get a high RIO.

However, since 2012, SEM's path has become increasingly difficult.

First, fraud in SEM is endless, involving pharmaceutical, medical, educational, cultural and other industries. Some cases are even in a CCTV news program**.

Coupled with the fierce eye of competitors fanning the flames, SEM will encounter more difficulties for industries and models after 315 every year. The state's overt and covert suppression and control of SEM's most used industries have made the promotion model of SEM limited everywhere in the future. Of course, from the other side, it also forces the optimization and upgrading of the industry to survive the fittest.

Large companies can get good qualifications and become bigger and bigger, but on the contrary, it is difficult to move an inch.

Second: the so-called "one monk has water to drink, two monks carry water to drink, and three monks have no water to drink". There is no doubt that SEM is currently the most important and direct channel for the industrialization of medical education.

However, everyone knew that the cake was delicious, so they rushed up to divide the cake. SEM As the competition becomes more and more fierce, the average price of keywords is also unrestrained. It's no surprise that a well-converted keyword has hundreds of bids in first-tier cities.

What does this mean? Rising costs mean shrinking profit margins for merchants. Even some seriously ill people come to the hospital, and the cost has reached about 15,000.

Is there any money to be made from this? Let me tell you unequivocally: there is now!

But! What about the future? This is the second dilemma facing SEM's prospects.

Is that what SEM says about the future? Definitely not!

Semer's way out**? Whether or not we can get out of the current predicament depends not only on each bidder's own efforts to find breakthroughs from within, optimize accounts, and find keywords with better value and better conversion. More important is the transformation of the promotion pattern.

From niche to mass is the only way for every industry, it is not so easy to walk, but it is a road that others have had and successfully opened up.

The foreign SEM model is relatively mature, and it is used in a wide range of industries. Google's product bunk approach is smooth and comprehensive. There are many things that are worth learning from major domestic search engines.

The bigwigs are not stupid, and they will not fail to see the problems and obstacles we see. As far as the end of 2012 is concerned, various administrative and operational measures have been implemented. In the future, SEM will take the road of formalization, extensiveness, and modeling.

SEM is not an industry, it is a skill, a skill that applies to the vast majority of industries. Can you say that there is no future in writing**? There is always this kind of people who come into being with the diversified development of the Internet, and the skills will only be favored by more bosses.

This article explains the relationship between search engine traffic and the current popular short ** traffic, carve-up and being divided, many friends who do promotion will encounter bottlenecks, often because of the promotion as marketing, marketing as advertising, advertising as technology, and finally the technology is worthless.

Although the way of network marketing is constantly being updated, and the channels are becoming more and more diversified, the traffic through the search engine still occupies a certain proportion of the source. To do a good job in search engine marketing, you need to do the following.

1. Do a good job of content. No matter what kind of marketing you do, quality content is always the most important, and the same goes for search engine marketing. Therefore, every time you write an article, make sure that the article is valuable to the user.

3. The content is lush. In addition to high-quality content, the articles are abundant, which can increase the readability of the content and improve the stickiness of users. You can also insert **, which is also a great way to increase the user's remorse when they stay.

4. Optimize the loading speed of web pages. If the page load speed is too slow, it will greatly affect the user experience and reduce the conversion rate. Therefore, it is necessary to optimize the loading speed.

Because a large number of people are gathered on search engines, and these groups of people are based on search keywords to find information, relatively speaking, the sense of purpose is relatively strong, and customers basically search based on demand.

According to the 39th Internet Statistical Report of the China E-Commerce Research Center, the proportion of search engine users in the daily usage habits of users has reached. It is the second largest web application after instant messaging. So there is no doubt that this place must have become a major marketing front.

Let's take a look at a **, the results of the two words with advertising in the picture are paid search engine marketing, in fact, this is a kind of search advertising for businesses, allowing customers to quickly find their own information, and the rest are not marked with two words of advertising, which are ranked high without spending money. Professionally, we call this SEO.

So what is the difference between the two beliefs?

First, in principle. Paid promotion according to the CPC click ranking, merchants want to rank high must spend money on advertising, customers will deduct an advertising fee for each click, and SEO does not need to spend money, is the merchant by their own personnel through the first maintenance, link maintenance, in order to achieve the top ranking activities.

Second, in terms of ranking, because the paid search marketing ranking represented by promotion is more prominent, generally ranking in the top six of each result, the attention will be higher, and the paid promotion is free SEO information, so the ranking is relatively low, and the customer attention has dropped a lot.

Third, in terms of efficiency and flexibility, since paid search is based on spending money, the overall ranking efficiency and flexibility are relatively high. Basically, merchants can choose which keywords to place according to their own settings, where to rank, and the time period and region of advertising. But on the contrary, once the advertising money is spent, all rankings disappear immediately.

Comparatively speaking, SEO efficiency is relatively low, because it relies on manual maintenance and ranks high, so its cycle generally takes two to three months for keyword rankings to be stable, and once stabilized, it is relatively fixed, so its efficiency and flexibility are not as good as paid promotion.

Fourth, from the perspective of cost, paid search is directly based on the investment in click advertising fees, which costs a lot of money, but SEO-based search marketing is mainly based on manual operation, which has higher requirements for personnel skills and management.

Through the tool, find and sort out the keywords that need to be promoted; Through the index, sort out the keywords with fierce competition and low competition, and consider bidding if the competition is fierce; Ranking, the competition is not fierce, you can consider SEO, that is, search marketing; Find an online marketing company, adjust the structure, optimize, and set the keywords that have been selected.

Search engine marketing is a very effective digital marketing channel. With search marketing, you can increase your visibility in search engine results using both paid and non-paid methods. SEM is important because search traffic is targeted, so it's more valuable than any other form of traffic you can get through other** methods.