From the perspective of marketing, analyze the reasons why Douyin Kuaishou is sought after

Let's not talk about it, let's talk about Douyin.

1. Douyin knows who its users are.

According to statistics, 85% of Douyin's users are from first- and second-tier cities, post-95s, post-00s, white-collar workers, etc. It can be considered that the geographical positioning and age composition of Douyin's user base determine that its popular content can reflect the aesthetic taste and content preferences of the post-95s and post-00s in today's first- and second-tier cities to a certain extent. What you see is what you get, pleasant **, beautiful scenery, cattle fork operation, funny jokes, moving sourness, and finally a little shallow or deep thinking, which satisfies everything that people need from their senses, mobilizes your whole body cells to participate, so that people who are tired in first- and second-tier cities feel relaxed, and will not always be in a tense living and working atmosphere.

Douyin is also extremely powerful in terms of operation. First, when we just entered Douyin, a very shocking **stream came into our eyes, which is also one of the reasons why Douyin can succeed today, the algorithm will recommend some popular ** to users, and catch the user's attention at the first time; Clause.

Second, a large number of celebrities and companies have settled in Douyin, turning it into a new business battlefield. It can not only bring in revenue, but also attract users; Third, some Internet celebrities have settled in, directly bringing a large number of users, 2, short ** outlet, the market decides, and behind Douyin is today's headlines. It has to be on fire.

May you be warm in three winters, may you not be cold in spring, may you have lights at night, umbrellas in the rain, and good luck is always with you.

The most important thing is the sense of participation and star effect.

Summary. Hello, we should look at Kuaishou, Douyin, etc. as an important platform for businesses to carry out short marketing, in the marketing process, the marketing strategy determines whether the entire marketing campaign will achieve good results. A reasonable and appropriate marketing strategy will benefit both the platform and the brand owner, while an ineffective and disorderly marketing strategy will make the entire marketing campaign meaningless and cause the brand to lose a lot.

And Kuaishou and Douyin are undoubtedly successful.

What do you think of the two platforms, Kuaishou and Douyin? How to build a brand and market a brand?

Hello, we should look at Kuaishou, Douyin, etc. as an important platform for businesses to know the sedan chair and short sail high ** sales, in the marketing process, the marketing strategy determines whether the entire marketing campaign will achieve good results. A reasonable and appropriate marketing strategy will benefit both the platform and the brand owner, while an ineffective and disorderly marketing strategy will make the entire marketing campaign meaningless and cause the brand to lose a lot. And Kuaishou and Douyin are undoubtedly successful.

To build a brand, the marketing brand should have a clear goal, to recognize their own market environment and industry status, grasp their own advantages and disadvantages, the so-called know oneself and know the other, send a hundred battles, with the envy of the plan to also chaotic and efficient implementation of brand marketing is not on paper. A sound brand strategy and systematic brand planning also need to be implemented by the right executives at all levels, otherwise brand marketing will become a castle in the air.

Douyin and Kuaishou are essentially two products.

1.In terms of appearance, there is a big difference between Douyin and Kuaishou. Kuaishou uses dazzling orange as the background color, and the logo is an animation portrait-style camera, which makes people know the positioning of the app at first glance, echoing the slogan of the product to record life and record you.

The orange exterior is eye-catching and intuitively expresses the heart of the product. The appearance of Douyin's products is based on black, and the dark style is matched with magical symbols, reflecting the two important labels of young and cool products, and at the same time strengthening the characteristics of the product itself. Focusing on igniting the inner frenzy of the post-90s and post-95s who pursue individual fashion, this appearance has also succeeded in attracting the attention of young people.

2.From the perspective of the target group of the two products, Kuaishou covers a wider range of ages. Every user on Kuaishou can participate in it, shoot and upload short ** of life, reflecting more sharing life and strengthening communication between people in the same city.

At the same time, easy-to-understand content types such as eating and broadcasting, outdoor live broadcasts, etc., represented by the big stomach king cat sister, are more likely to be loved by third- and fourth-tier cities. Douyin integrates action into the ** scene, emphasizing the display of personality and talent. The fast-paced, performance-heavy content form naturally attracts young people.

The pace of life in first- and second-tier cities is fast-paced, and there are mostly young and energetic people, so there are more users in Douyin's first- and second-tier cities, and it is more likely to precipitate downward.

Kuaishou's performance has two modes: live streaming and advertising. With the large number of users and daily active users, Kuaishou's live broadcast income has become one of the main incomes of the platform. In terms of advertising, it is mainly based on information flow advertising + KOL short ** advertising implantation + fan headline function, and through this payment model, the promotion content can penetrate into all corners of the platform.

For the brand, Kuaishou can operate the official and collect the first fee from it. On the other hand, Douyin has also explored a different business model, the main open screen advertising + information flow advertising + challenge + talent cooperation, among which the challenge is hot, the dissemination is large, its ** is relatively high, suitable for large brand owners, the brand side should carry out marketing planning according to the budget, and different ** matches resources of different magnitudes, and the results achieved are naturally different.

It's a very natural thing to do. How to say, now the masses of the commercial society have won the world, and online is a model where traffic is king. Now Douyin can be said to be a traffic black hole, since the traffic is so large, it is not surprising that the business entrepreneurship that follows will follow.

Douyin is a phenomenal product, which app have you ever seen that will remind you that it has been too long, (of course!) Except for games) Now Tencent's "resurrection" microvision imitates Douyin's routine. Needless to say, as long as Brother Ma looks at it, he can't go to any empty cover.

The emergence of Douyin's marketing model, the fundamental reason for the reaction is that Douyin needs traffic realization, and there is no free commercial social fighting and tourism meeting. This is the law of the online ecology.

Kuaishou product sales are indeed lower than Douyin.

This is because Kuaishou's main user base is young people, while Douyin's users are more extensive. Kuaishou's content is mainly short**, while Douyin is more focused on ** and dance. Therefore, the commercialization of Kuaishou is still in its infancy, and there is still a big gap compared with Douyin.

However, Kuaishou is actively promoting its e-commerce business in Lvfeng and has already started to provide marketing solutions for merchants to provide users with a shopping experience. Kuaishou also cooperates with e-commerce platforms such as ** and JD.com to introduce products to Kuaishou's live broadcast and short ** platforms. Therefore, Kuaishou's product sales are expected to gradually increase in the future.

For merchants, if they want to increase product sales on Kuaishou, they can take the following measures:

1.Choose the type of product that is suitable for Kuaishou users, such as fashion, beauty, and digital products.

3.Use Kuaishou's marketing tools, such as brand cooperation, influencer promotion, etc., to increase the volume and sales.

In short, Kuaishou's sales of Tongpin products are indeed lower than Douyin's, but with the development of Kuaishou's e-commerce business, this situation may change. Merchants can actively explore Kuaishou's marketing methods to improve the degree and sales of products on Kuaishou.

It is a fact that Kuaishou's performance in the e-commerce field is indeed lagging behind Douyin. According to the data of the first quarter of 2021, the transaction volume of Kuaishou e-commerce was nearly 20 billion yuan, while Douyin reached 400 billion yuan, and the performance of cheating Kuaishou was only equivalent to about 5% of Douyin.

This gap is mainly due to the late start of Kuaishou's development in e-commerce, while Douyin started its e-commerce layout early. Douyin launched a short** shopping feature in 2018, while Kuaishou only started experimenting with e-commerce in 2020. In addition, Douyin also invests more in e-commerce than Kuaishou, such as greater promotion in live streaming and other aspects.

In the face of this situation, Kuaishou needs to increase investment and layout in the field of e-commerce. For example, strengthen the platform's live streaming, community development and traffic introduction, and strengthen cooperation with brand merchants to improve the quality of products and brand awareness to attract more users and consumers. In addition, Kuaiqing Yinshou also needs to strengthen technology research and development, improve the user experience and transaction security of the platform, and create a more complete e-commerce ecosystem.

In short, Kuaishou e-commerce does lag behind compared with Douyin, but Kuaishou still has great potential for development. As long as we increase investment and layout, improve the user experience and transaction security of the platform, and strengthen cooperation with brand merchants, Kuaishou still has great opportunities and development space in the field of e-commerce.