How to improve the soft power of marketing students

Students majoring in marketing, how to have a good soft power, especially in the graduation season, need to consider the problem, in the current marketing means are becoming more and more numerous, how to improve their marketing strength in their own profession on campus, it can be said that there are a lot of practices, the key is that there are many students on campus when it is difficult to have the opportunity to contact some companies and even group activities, then at this time we should also consider how to do not leave the school, Let more people know about your abilities as well.

You can take advantage of the Internet, plan or even write about your marketing of some events or Weibo marketing, the first marketing is yourself, if you are a student, you have already successfully marketed yourself, you will be the best persuasion.

Or you can use the summer vacation, or you can add some groups during the holidays, not that it costs anything, you can express your opinion in it, and even say that you can volunteer to help them with some ideas.

But we still have to remember that attitude determines some, and any offensive purpose will be rejected by people at the beginning, which is the conditioned reflex of people themselves, so we still have to grasp our own mentality.

Soft power is about your ability to adapt to your daily needs, your ability to execute and the connections you have come into contact with. It is still necessary to use the Internet as a platform as a springboard, and then go out and plan and market some things.

Soft power includes the ability to respond to emergencies, the ability to execute tasks, and so on. The improvement of soft power requires professional theoretical knowledge as guidance. There is only one path for him to improve, that is, practice, more practice.

Good luck with your studies!

On the whole, no matter which field of the market you do, you must master three abilities: the ability to collaborate with people, the ability to work tools, and the ability to work with professional skills. Specifically, the main ones are:

1. Communication and expression skills: be able to get along with people better, improve work efficiency, and be able to clearly express your own views, because you will face "project collaboration, project management, plan submission, publicity and training" in the future, etc., and it is troublesome to communicate without the main points and not speak clearly.

2. Office office software commonly used in market work, such as excel, ppt, word, etc., is indispensable to make plans and schedules.

3. Market analysis and insight: to learn to analyze a market, master a method, be able to gain insight into market problems, and use some methods and tools to propose solutions.

4. To understand consumption: the market is people, if you can't understand consumption, you can't do market work. Understanding consumption is not only the characteristics of consumers, but also the key is consumer cognition and purchase patterns.

5. Understand the methods and means of marketing: marketing itself is not divided into anything, but the job responsibilities are generally divided into two general directions of communication and sales, you have to position yourself, is to do that aspect, and then focus on learning the means and techniques in this aspect.

2.Lay a good theoretical foundation, and be familiar with the classic works of marketing, such as "Marketing Management", "Mike Porter Series", "Positioning Series", etc.

3.Read more practical books, such as industry magazines "Sales & Marketing", "Successful Marketing", etc.

4.Now is the Internet era, marketing and the Internet are closely integrated, to be familiar with various forms of the Internet, pay attention to the forms of network promotion you have encountered, which is very helpful for your future work.

Answer: How to improve the skills of a salesperson in the sales process?

The following points are summarized:

Clause. 1. As a salesman, he is willing to be diligent, loves to learn and practice work, is willing to like himself, or often recommends his own marketing knowledge skills, or is willing to help others, in order to achieve his own performance and dreams, to build an open platform for cooperation, and to achieve tomorrow's wealth.

Clause. Second, as a sales staff to be careful and meticulous to treat their own work, with a sense of responsibility to complete the work of subordinates, with professionalism as the central argument, and actively explore and practice the essential characteristics or characteristics of marketing skills, to pay attention to the salesman's stable and generous character, and hard-working firm determination, and sharpen the same firm will.

Clause. Third, as a salesman to the customer-centric idea, to achieve 'customer is God' as the working concept, to customers to seek the embodiment of important value, to customer demand for products, to improve the quality and efficiency of products, to build the credibility and credibility of the market brand.

Clause. Fourth, in the sales process, in order to continuously improve the business quality of salesmen, in order to continuously cultivate and cultivate the business skills of salesmen, in order to continue to train salesmen in business knowledge, so that sales staff master the proficiency of business knowledge.

Clause. Fifth, in the sales process, to the cohesion and appeal of the sales team as its own responsibility, to serve the satisfaction and loyalty of customers wholeheartedly, to fully accept the evaluation of customers, to fully accept the customer's demands and wishes for products, to achieve attentive service, customer first excellent reputation and reputation.

Clause. Sixth, as a sales work, on the one hand, consider the sales channels of the product, on the other hand, consider the quality and quality requirements of the product, only to achieve 100% satisfaction with the service, so that customers can experience or feel the value and demand of the product, but also to let the customer psychologically recognize the brand of the product and the commitment of after-sales service. Thank you!