What is the MICE strategy? What does it mean?

808 Street. The connotation of exhibition planning.

Planning refers to the activities of making full use of existing information and resources, judging the trend of change and development of things, comprehensively conceiving, designing, and selecting reasonable and effective plans to achieve the expected goals.

Planning is a comprehensive system engineering, the goal is the starting point, information is the foundation, and creativity is the core. 808 Street Exhibition planning is the overall deployment and forward-looking planning activities of exhibition enterprises based on the information collected and mastered, the overall deployment and forward-looking planning of exhibition projects, the implementation of programs, brand building and promotion, the development of exhibition-related activities, exhibition marketing and exhibition management.

Exhibition planning to carry out a comprehensive design of the whole process of exhibition activities and find out the best solutions to achieve the goal of enterprises to carry out exhibition activities.

Successful exhibition activities originate from successful exhibition planning, and successful exhibition planning originates from the effective integration of social resources. 808 Street Exhibition planning is a process of integrating relevant social resources and is a systematic project.

Therefore, it is one of the creative thinking principles of successful exhibition planning to understand resources with a systematic concept, analyze and integrate resources with a systematic approach, and realize the optimization of resources with the functions of the system.

From the perspective of the exhibition planning system, generally speaking, the exhibition planning system includes elements such as the planner, the planning object, the planning basis, the planning plan and the evaluation of the planning effect.

Exhibition planning and design process 1Conduct targeted market research on enterprises to collect various information about the project, including text, ** and video and other activity materials. Classify and arrange the collected data, and collect and archive them.

2.Formulate a detailed and complete exhibition planning plan, determine the target market of the exhibition, the scale of the exhibition, the selection of exhibits, evaluate the number of visitors, the size of the exhibition area and the cost budget of the exhibition.

3.The pre-implementation training allows all the implementation staff to understand the spirit of the plan, be familiar with the requirements of the plan, and master the working methods, steps and skills of the plan.

5.The layout of the booth and the commissioning and installation of the display equipment, and the staffing of the booth.

6.Relevant exhibition services according to the specific situation of the participants and the number of people to arrange the corresponding vehicles; According to the preferences of the participants, book various forms of meals and recommend different dining places;

According to the preferences of the participants, special travel routes will be designed for different leisure methods, and the entertainment facilities near the hotel will be introduced.

7.Do a good job in the evaluation of the activity, hold a summary meeting, and do a good job in the aftermath of public relations.

808 Street.

Exhibition is the abbreviation of collective activities such as conferences, exhibitions, festivals, etc., which refers to the regular, institutional or non-institutional collective peaceful activities formed by the participation of many people within the scope of a geographical space.

The exhibition must be known to everyone, is to show the company's or individual product functions, what are the advantages of use, and the strategy is to use what methods can better display the products to the audience, so that users are more willing to buy and use their own products.

1. High-density, low-cost access to the target market.

Prospects. The target customers of industrial enterprises are generally distributed in the form of points, which are contacted by sales personnel, which is costly and inefficient, and the exhibition platform only makes up for this shortcoming.

Second, there are enough conditions to introduce product features to customers in detail.

Organize an effective exhibition, generally have the main product samples and more detailed information, combined with booth design and construction, can give enough conditions to the sales staff, and have enough time to introduce the company and products to customers.

3. Obtain feedback from customers and channel providers on products and channels.

Enterprises participating in the exhibition will generally notify the main customers and distributors in advance. During the exhibition, the enterprise sales or customer service staff will have in-depth communication with them, listen to the opinions and suggestions of local market construction, and provide regional marketing strategies.

to lay the groundwork for adjustments.

If you want to know more about it, please consult Bitter Melon Technology Co., Ltd., which has been committed to combining exhibition marketing experience with software technology to create an online exhibition platform that matches the exhibition people

Hello, exhibition activities are the key to the success of enterprise participation. Through exhibition activities, customer participation can be greatly enhanced, as well as the company's brand and short marketing. If it can be used in combination with exhibition activities, the company's popularity and popularity can be greatly improved.

There are many short marketing companies and platforms, and different platforms have different marketing strategies and methods. There are also many advantages to short** marketing. Most enterprises and brick-and-mortar stores will have a demand for short-term marketing.

The main way of short marketing is to promote through **, which is currently a very effective marketing promotion drainage model. To do a good job in marketing, we must first determine the marketing plan, and then start to implement it.

Through the store's first-class Yingnaixun basic sales system, it can be quickly released and do interactive fission activities of first-class marketing. It only takes three seconds for the customer to take the initiative to help you **** publicity. By sharing with customers, it can be quickly pushed to friends and people nearby, which can bring a large number of accurate passenger flow to the enterprise and help the enterprise quickly achieve the best publicity.

**10w in the same city is no problem.

With the rapid development of the Internet economy, many businesses have shifted their attention to online, believing that online is the channel for promoting sales. Offline exhibitions are becoming more and more popular with large enterprises.

Why? The exhibition is not only the main way for traditional enterprises to promote the industry offline, but also the marketing position of Internet brands. Whether it is Alibaba's ** shopping festival or the developer conference of major Internet companies, it is essentially brand promotion in the form of an exhibition.

Therefore, in some influential exhibitions, it can be seen that Internet companies including BAT have come to participate in the exhibition, which also brings new promotion ideas and concept impact to traditional exhibition marketing.

When the exhibition is no longer an "exhibition" and "sales", there is no product sales, and there is no audio broadcasting, how can we promote the "concept" and convey the "content" through the exhibition?

There are three things to do:

1.Correlation. The purpose of exhibition content marketing is nothing more than to inspire, entertain, educate, and persuade audiences.

The premise of all this is that the content has a relationship with the visitors. Either you have value or you are infected. In this way, the audience can be glued and converted into sharp users.

2.Experiential. The exhibition marketing experience can be divided into situational experience, interactive experience and participation experience. The measure is fun, fresh, and interesting.

3.Ornamental. With the increasing demand for aesthetics among the people, excellent appearance is half the battle. And the appearance with content will be more durable.

The most critical factors in the planning of exhibition activities are early communication, mid-term planning, post-implementation, and activity summary.

1. When communicating the bidding for the same project in the early stage, under the condition that the hardware conditions of the same industry are basically the same, what is presented to the customer is that the creativity can better grasp the customer, and there will be a greater victory. Therefore, in the early stage of event planning, it is necessary to cooperate with the team, fully communicate with the dispatch to understand the project, and fully explore the highlights.

2. Medium-term planning generally refers to the matching of audio, lighting, stage art, LED screens and other equipment and the layout of the on-site atmosphere, so that the scene is more dazzling, and the event will be more beautiful and attractive.

3. Every detail of the later implementation site must be implemented in place in accordance with the process, which requires the full cooperation of the entire executive team.

4. Summary of the activityAfter the event, summarize the relevant experience of the activity, improve the relevant details at any time, and creatively propose to provide follow-up support and marketing support for cooperative customers.

The budget and marketing drivers of enterprises are important prerequisites for the formulation of exhibition marketing strategies.

**Advertising investment has become an important channel for MICE marketing strategies. DisturbanceThrough advertising, the main organizers can quickly disseminate their own exhibition ideas and the main features of the exhibition, including the name, theme, and theme of the exhibition design, etc., affecting the psychology of the public and potential participants, and creating a good atmosphere With the help of advertising, potential participants can observe the main ideas and strengths of the main organizers and choose the exhibition design that can best realize the value of the exhibition

If you want to know more about it, please consult Bitter Melon Technology Co., Ltd., Bitter Melon has been committed to combining the marketing experience of Burning Li Que Exhibition with software technology to create a platform that matches the exhibition people.

A banquet and exhibition organizer.

The exhibition organizer is the initiator of the exhibition activities, the executor and supervisor of many matters of the exhibition, and the processor of the later stage of the event, occupying the absolute dominant position in the entire exhibition marketing process. Exhibition organizers usually include organizers, organizers and businessmen.

2. Exhibition participants.

Exhibition participants mainly include participants and exhibitors. Participants in the dismantling meeting refer to the representatives who participate in the exhibition activities. Its purpose is to use the exhibition event as a platform to release information, exchange resources, negotiate matters and obtain potential markets.

The key to the success of the exhibition event is to see whether there is a "selling point" that can attract participants. The "selling point" can be understood as: the theme, agenda, venue, event center, guest composition and other creative design of the event.

3. Convention and Exhibition Center.

The convention and exhibition center mainly includes two parts: the exhibition center and the conference center. They are an important theme for exhibition marketing activities, and they are also a landing space carrier for exhibition organizers to hold exhibition activities, and they are a large proportion of reference conditions that affect the decision-making of exhibition participants.

Fourth, professional visitors.

Professional visitors are corresponding to ordinary visitors, and professional visitors generally refer to the visitors engaged in the design, development, production, sales, service and other different links of the products displayed in professional exhibitions, which are likely to be the potential target customer groups of exhibitors.

5. The location of the exhibition.

The location of the exhibition includes: country, city, region, hotel, guesthouse, etc., which is one of the stakeholders in the exhibition marketing activities. The location of the exhibition, up to a country, down to a hotel or guesthouse, is of great significance to exhibitors.

Factors such as the geographical location, traffic environment, popularity, and comprehensive environmental composition of the exhibition location are often one of the main conditions to attract exhibitors to participate in the exhibition or conference.

Before choosing an exhibition, enterprises should conduct in-depth analysis and understanding of various exhibitions, and do a good job in exhibition marketing strategies according to their own positioning.

In fact, at the show, exhibitors can gather a large number of contact information for potential dealers and other professionals. For these contact information, the sales staff of Sun Yin in the market should be specially sorted out, carefully screened after the exhibition, screened out the real dealer information, and established and kept in touch. Other professionals should hand over the information to the relevant departments of the enterprise to maximize the use of the professional resources obtained by the exhibition.

If you want to know more about it, please feel free to consult Bitter Melon Technology Co., Ltd., which has been committed to combining the marketing experience of the exhibition with software technology to create an online exhibition platform that matches the exhibition people.

Topic: The role of exhibition marketing is ( ).

a.Product display of the crack service function.

b.The source of industrial linkage function.

c.Information dissemination function.

d.Promote employment functions.

Answer: d.