How does the modern advertising industry face the challenges of economic globalization?

Answer]: Advertising is the reflection and transmission of advertising information through language. Product advertising in international marketing will inevitably bring about the internationalization of advertising content.

In almost all international markets, the same or the same subject of advertising image and connotation to establish a unified image of products on a global scale, which will inevitably lead to the globalization of advertising language. Many of the world's famous brand products are examples of global advertising strategies and have achieved good communication results. For example, McDonald's, as a representative of American fast food culture, uses a global advertising strategy to market internationally around the world.

The amiable Ronald McDonald, bright colors of red and yellow, humorous and funny plots, and tantalizing and delicious food convey a unified image and a consistent message to consumers, making McMingle Roy's a meeting place for young people everywhere on the planet. A global advertising strategy can not only save marketing costs, but also better reflect the idea of integrating marketing and marketing, speak with one voice, convey a clear and consistent message, and create a unified brand image in different countries, which is conducive to accumulating strength, enhancing brand equity, and building a strong global brand.

Summary. First, the internationalization of marketing driven by the internationalization of the market inevitably requires advertising services to meet the needs of its development; Second, the development of advertising companies needs the support of international markets and resources.

First, the internationalization of marketing driven by the internationalization of the city's Wuhuai dust field inevitably requires advertising services to adapt to the needs of its cavity and Zen exhibition; Second, the development of advertising companies needs the support of international markets and resources.

1.The internationalization of advertisers is the fundamental motivation to promote the internationalization of the advertising market, and the internationalization of advertisers is the basis for the internationalization of advertising activities and the advertising market, and the internationalization of other advertising market entities is related to the internationalization of advertisers. The international development of production and marketing will inevitably embark on the pace of international marketing, and the internationalization of marketing is inseparable from international advertising.

Marketing has a stage that transcends national borders, and advertising will naturally attract international fans. 2.The international expansion of advertising agents is the most dynamic factor in the international advertising market.

3.The internationalization of the advertising and communication environment provides objective conditions. Advertising is a typical phenomenon of mass communication, and there is no internationalization of advertising without the internationalization of the advertising communication environment.

The international market will tend to be the same, and we strongly advocate the global advertising standardization strategy.

Excuse me, but please go into more detail?