Why is the price of the same product higher in store than online?

Online** low cost, no need to rent the store sales staff salary, on the contrary, the physical store is different, façade rent, artificial water and electricity expenses, etc., ** will naturally be more expensive than online.

**Under the physical store, the same brand and model of products, search on the Internet e-commerce platform**. Online is lower than physical stores. We can understand it as the rental cost of an offline physical storefront.

Labor costs, utility bills, house decoration and other expenses. Much higher than the Internet e-commerce platform. Therefore, the retail of offline physical stores is higher than that of online e-commerce platforms, and the e-commerce platforms are lower because there is no store rent, excessive personnel expenses, welfare benefits, etc.

You're playing bigger, lowering the retail sales of the product**.

Under normal circumstances, online goods are lower than physical stores, and the battle caused by goods online is even greater, so under normal circumstances, the online goods are lower, and the physical store goods are higher.

Because the cost of doing business is not the same. Physical stores have to pay rent, water and electricity bills, employee salaries, and taxes, and ** business threshold is low, there are no above expenses, and the operating costs of physical stores are much higher than **, which is also one of the main reasons.

Rising costs are the main reason. The increase in business links is an inevitable law. Factory direct sales, and consignment sales of the most important difference is that the sales link has increased. It is necessary to have a difference between those who directly face the seller and those who face the seller after the first business.

Because offline stores need to pay rent, and the rent will be added to the goods, which will naturally be expensive. And ** stores don't need these fees and will be cheaper.

However, all operations have costs and incomes, everything has cost performance, and the pros and cons of doing things are similar; As long as you find out the differences, you can see them at a glance, which is called difference analysis. To get to the point, the cost of physical stores mainly includes: decoration, rent, personnel salary, coal, water and electricity, only one of the four items is included, and the third personnel salary is naturally very different from the cost of physical stores.

The basic criterion for setting the selling price of goods is the ratio of income to cost.

The products in the store plus the rent, the salaries of the employees, and the difference in the price earned by the dealer are available online.

It can be factory direct sales, so ** is very cheap!

I once had the experience of buying clothing in a physical store. Brand physical stores are optimistic about the model of brand clothing of **children's clothing. For example, this clothing top**600 yuan, due to the prevalence of Internet e-commerce platforms, you are on e-commerce platforms, such as Tmall, Jingdong.

The difference between online and physical prices is more than a little bit. Now in many cases, the physical store's **7% off or 6% off** can be purchased online.

There are many counterfeit products online. Some of the same products of the same brand can be bought online at a 5% discount or even lower in physical stores. As for the quality, the benevolent see the benevolent, and the wise see the wise.

Because he doesn't have so much rent on the Internet, he doesn't need so much expenses for this façade, as well as personnel expenses, so it's relatively low.

Because there is also a need to pay ground rent in the store, and wages are paid to the workers.

Personally, I shop more in-store than online. Zhou Wei accompanied his family to go shopping, which was both leisure and lightened and had a good shopping experience. Things are there, you can see and touch them, and ** things have to be sent to home to know whether they are good or bad.

The ground rent, manpower, utilities and storage costs of the brick-and-mortar store are all shared on the goods.

1. Because of the purchase price, there is also the fact that although the goods are the same, the materials may be different, otherwise it is the loss to do sales.

2. It is too easy to counterfeit products, if the difference is too large, it is anti-counterfeiting, and a large part of the reason for the large price difference is the quality problem.

3. The difference in packaging is large, and some have internal discount coupons and other reasons.

4. The difference between the same commodity and different regions at the same time. The main reason is that the amount of socially necessary labor consumed in the production of the same commodity varies from one region to another due to different natural conditions, economic conditions, production conditions, etc.

5. The difference between different seasons of the same commodity in the same market. The main reason for the formation of seasonal price difference is that goods produced seasonally and consumed all year round need to pay a certain storage fee.

With the improvement of living standards, many young people now prefer to go online shopping, and people who often shop can also see that there is a big gap between online sales and physical stores, and the reason why they are different is because the quality of the products is completely different. There is also a big gap between the cost of physical stores and e-commerce platforms, and it is easy to adulterate goods purchased on e-commerce platforms, and buying fake goods is also a loss for consumers. If you have enough time, it is best to go to the physical store to buy the products you want, so that you can also understand the quality of the products more intuitively.

There are also many things that need to be paid attention to when buying things on the Internet, so you must understand it clearly in advance, so as to avoid being deceived. <>

In the process of shopping, many people will find a problem, a piece of exactly the same clothes, the ** of the physical store is 300 yuan, but on the Internet it only needs 100 yuan, the reason why there is such a big difference, is also because although the style and color of the clothes are the same, but the materials and workmanship used are not very different. Most of the clothes are made of cotton or linen and other materials, if you choose cheap materials, you can also save costs, and the clothes made will be much lower. <>

With the development of the Internet, many people now prefer to buy things online, without going out to lie down at home, and they can also deliver to their homes, which has led to the business of many brick-and-mortar store industries. The cost of opening a physical store is also very high, in addition to the rent, the salary of employees and decoration need to cost a lot of money, because a series of factors also lead to the clothes in the physical store will be more expensive. <>

For people who are not particularly perfect in shape, going to a physical store to buy clothes can not only understand the material, but also know whether the version of the clothing is suitable for their figure, and only after trying it on can they know the upper body effect of the dress.

The quality is the same. Nowadays, there are many manufacturers who offer two different versions of their products for online stores and physical stores, taking into account the needs of consumers and the minds of price choices. With the same packaging and specifications, it provides physical stores with better quality, but the price is also relatively expensive.

For online stores, most people like the best cheap and online shopping, but also take into account the cost of production, so they will provide a relatively inferior quality of goods, but the production of goods is guaranteed for health, and inferior products will not be sold on the Internet. As a result, online sales will be much cheaper than in physical stores.

is because he does not have this part of the expenditure of a physical store online, and he can also sell it at home, so the difference is relatively large; Their quality is still about the same, and we can trust the products on the Internet, which may bring us certain surprises.

This is because they don't have a store rent for things sold online, so there is a big difference between them and physical stores; As long as you buy **, the quality is the same.

It's different, don't be deceived. If you pay attention to quality, don't buy online, the same manufacturer, online buying and physical store buying are different.

Because the physical store needs rent, it will be a little more expensive, otherwise it will lose money, and there will be some differences in quality.

Why is JD more expensive than **? There are two main reasons, the first is that JD's logistics costs are too high, and the second is that JD is a self-operated e-commerce.

Jingdong's logistics cost is basically the highest in the whole industryDomestic e-commerce industry,Jingdong's logistics cost is basically the highest,On the one hand, Jingdong's self-built logistics has spent a lot of money,On the other hand, in order to make the user experience better,Jingdong has to improve its own transportation speed,It also greatly increases the logistics cost。 For example, a transportation can transport a car of express delivery, but you have to transport it if you don't have a car, in order to improve the timeliness, it will inevitably increase the transportation cost.

Jingdong logistics is a "fleet + warehousing" model,It takes money to buy trucks,It also costs money to buy land and build warehousing,In short, this is a huge investment,Led to a long period of time, Jingdong's logistics costs have been greatly increased。 At the same time, Jingdong's logistics has not yet completed the complete layout of the country, and more regional warehousing centers and regional fleets need to be built, and the cost cannot be reduced in the short term.

At the same time, Jingdong logistics is basically just serving Jingdong e-commerce,Although Jingdong has opened up Jingdong logistics last year,But the effect is not good,And the advantage of doing open logistics Jingdong is no longer there,**High、Speed is not dominant,The experience of Jingdong logistics depends on warehousing,There is almost no advantage in pure transportation without warehousing,Especially compared to SF Express, which has 59 cargo planes, pure logistics enterprises,Jingdong gap is fully revealed。

Jingdong is a self-operated e-commerce, ** is a platform e-commerce platform, the essence of e-commerce is that I come out of the platform, the brand to open a store, and the e-commerce platform plays the main role of supervision. Self-operated e-commerce is essentially selling goods by itself, Jingdong is equivalent to one more dealer at the level of brand manufacturers and users, and one more link is equivalent to one more person making money, and it will naturally come up.

**Of course, there are many small and medium-sized businesses, but countless small and medium-sized businesses have actually diluted the risks, Jingdong is a self-operated e-commerce, self-operated e-commerce is responsible for all risks, and Jingdong is responsible for after-sales.

Big brands are even more obvious, some small ** sellers in order to sell, and their influence is not so great, so they have to reduce ** sales and make a little less money.

There is also a famous saying in the industry, Jingdong has many second-hand goods, ** many fakes, after knowing the rules of each platform, you will know why. Each platform has its own advantages, and the key is to use it yourself.

It should be that the purchase price is different, so the resulting ** is not the same, some **expensive, and some **cheap.

Because different merchant stores have different channels for obtaining goods, as well as different transportation costs, it leads to different products.

Because the audience on this is not the same, each on the same is also different, and the goods may not be exactly the same.

The same product on the Internet is upgraded to different reasons, different quality, different pricing, etc.

1. The quality is different.

Some jokes are sold in stores, some sell fakes, and some sell them, and the prices will naturally be different.

2. Pricing is different.

The merchant himself chooses the price, and if he wants to earn more, he will set the price high, and if he earns less, he will set the price low.

The basis of merchant pricing:

Cost inductive accounting, first of all, with the fierce competition between similar products, cost control, and specific costs, will determine the profit margin and foundation after that. Costs can be broken down into many small pieces, and it can be said that almost all links will incur costs.

For example, manufacturing costs, packaging costs, transportation costs, raw material costs, labor costs, and subsequent operating costs. Doing a good job in cost calculation is the basis of pricing, only pricing can make the store profit, a store can survive for a long time.

Referring to the pricing of the market, here is mainly the market of the JD platform**. Merchants can sort out data for analysis through core keywords according to the sales volume of products in different ranges. Finally, a market ** range is determined.

One and the enlightenment generally leave a range close to the market. That is to say, the number of buyers accounts for the vast majority of the first range, and then this range is used as the final pricing range.

Analyze and learn from peer data, peer data can be used to analyze and learn, and then make your own final choice. Refer to the pricing of the market: the core keywords find the transaction keywords and traffic words of the single product, and record the sales volume and the best of the different keywords. <>