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Farmer's market layout.
When the traditional farmers' market was established, it was not well designed and planned professionally. In the long run, there will be merchants occupying the road, and various functional areas such as meat area, aquatic product area, live poultry area, fruit area, and vegetable area will be mixed together, and the layout of the farmers' market will be very chaotic.
At the same time, it is difficult to clean up different business scopes, which aggravates the dirty and messy status quo of the farmers' market, so the transformed market needs to carry out a reasonable booth layout, the classification of dry and wet areas is reasonable, and the booth area is maximized.
The infrastructure of the farmers' market should be in place.
The supporting facilities and decoration of the current farmers' market must comply with relevant national regulations. The renovation of the farmers' market must re-pave and paint the ground and walls.
And reorganize the aging and messy wires to keep them hygienic, tidy and orderly. At the same time, it should be equipped with relevant drainage, power supply, ventilation, garbage collection, fire protection, refrigeration and preservation, and market services.
The most important thing is that according to the size of the market, the corresponding fair scales and testing rooms should be established in the commodities, and should be equipped with rapid qualitative testing equipment to realize the inspection of pesticide residue drugs and escort the food safety of the people.
Professional smart agricultural trade system.
If the farmers' market wants to completely solve the "old stubborn disease" of "difficult market supervision", it is certainly not feasible to rely on external decoration design alone, and the key is to establish a smart farmers' market smart system with the help of scientific and technological information networks, audio technology and intelligent perception equipment.
Information release system: LED display should be set up in the market to release relevant laws, regulations and the price of the day's food and other information, and each booth should be set up to display information about the stall's operators, commodities, food safety testing and other information. At the same time, there should also be a guide system about the layout of the farmers' market, so that consumers can quickly find the stalls they want.
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The operation and management of the farmers' market integrates various relevant data of the farmers' market into the cloud through one cloud and multiple terminals, and uniformly manages merchants, stalls, merchants, commodities, inspection data, real estate, employees, passenger flow, etc. The introduction of this management system in the farmers' market not only solves the situation that there is no platform for information access and market management in the traditional farmers' market, but also provides favorable data support for market supervision, thereby facilitating the unified and intelligent management of market players.
Strengthen supervision and improve the food traceability system.
Innovate the supervision model, learn from the successful market experience across the country, combine the actual market situation, build a supervision system based on departments and coordinated cooperation with other departments, reduce departmental links, and build a seamless food safety chain of custody.
Strengthen publicity and training, and advocate fair competition.
In the early stage of the market, it is necessary to strengthen the publicity of food safety and integrity management, and advocate the mutual promotion of various main departments. At the same time, in the process of market informatization construction, learn from the successful experience of the intelligent market, introduce smart products, and create a reassuring market with open information and fair competition.
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Door head design. When we walk into a farmer's market, if it is all the same door, we want to buy something, but we can't find the destination. Therefore, the designer needs to put some effort into the door, each store has its own characteristics, and the designer needs to impress customers with a clever sense of design.
The design of the door seems to be a simple design, but the actual and the cultural heritage of the farmers' market is integrated with each other, and only by combining these can we better reflect the style characteristics of the farmers' market, attract the attention of customers, and add popularity to the farmers' market.
Booth design. Walking into the market, large and small stalls are combined, and there are a variety of dishes, dry goods, aquatic products and other foods and condiments that people need in their daily lives. Therefore, there are many particularities in the reasonable distribution and design of booths, and it is necessary to achieve "specific analysis of specific problems", and different formats will have different booth designs.
For vegetables, in order to maximize the display surface area and the best visual effect, it is generally designed as a ramped countertop, which also allows the moisture in the vegetables to flow accurately to the underground pipes. In addition to meeting the requirements of various formats, the booth design should also be based on the width of the booth, the depth of the operation, and the height of the table to see whether it is suitable for consumers to obtain goods, and whether the operator is good to sell, which is directly related to the quality of the design experience.
Lighting design. A good farmer's market design should not only consider lighting and aesthetics, but also create an aesthetic, elegant atmosphere of the space.
Different booths and formats have different requirements for the color and color of the lighting. For example, the vegetable area should be green light; Use red light in the fresh meat area; The deli area can be designed to be yellow; Aquatic areas are lit up in blue. Tailor-made lighting design for each format can highlight the characteristics of the product, create a unique visual effect, and stimulate people's desire to buy.
Drainage design. There is a science in the design of farmers' markets is drainage engineering, because farmers' markets belong to places with dense passenger flow and frequent transactions, especially aquatic product areas, which are prone to produce wastewater and sewage, and how to do a good job in drainage design is particularly important. Farmers' markets that have not been professionally designed often become synonymous with "dirty and messy", with sewage flowing sideways, and even difficult to get off their feet, making customers have a poor shopping experience, which is also the basic impression of traditional farmers' markets in the past.
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What are the key factors in the setting of a modern farmers' market, and the key factor is that the design should be suitable for the public, so that everyone can be more comfortable in it, shopping for groceries or doing anything.
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The layout of a modern farmer's market can be based on the following rules:
First, it is necessary to determine the regional division within the market. Generally speaking, the market can be divided according to the stalls composed of different categories of goods, such as meat area, vegetable and fruit area, dry goods area, household goods area, etc. Through reasonable regional division, it can effectively guide customers' consumption paths, improve their shopping experience, and also facilitate management and monitoring.
2. Determine the location of different types of stalls. In general, popular, high-frequency stalls can be arranged in the center of the market, while other stalls can be spread around the market. Within each area, different stalls can be arranged according to the type and size of the goods on display.
For example, in the fruit and vegetable section, the placement can be arranged according to factors such as the freshness and quality level of the product.
3. Take into account the needs of market festivals and activities. In important festivals or events, it is necessary to reasonably adjust the market layout to meet the needs of consumers. For example, during the Chinese New Year, a temporary New Year's goods area can be set up at the entrance of the market to attract customers to come and buy New Year's goods.
Let's fiber. Fourth, take into account the path and orientation design of consumers. With a reasonable orientation design, you can better guide consumers' behavior and improve their shopping experience. For example, signage and wayfinding can be set up on the main aisle of the market to guide customers to different areas; In hard-to-reach product areas, special hints and instructions can also be set to help customers complete their purchases.
For more information, please consult Hangzhou Baiying Agricultural Trade Design.
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The farmers' market environment is optimized.
As the saying goes, people rely on clothes and horses to rely on saddles, and the same applies to farmers' markets, and the poor sanitation of traditional farmers' markets has left a deep impression on modern consumers, and it has also left huge hidden dangers to the safety of agricultural products in the market. Therefore, in the renovation of the farmers' market, it is necessary to transform the appearance and infrastructure of the farmers' market.
The booth design style is unified.
The stalls in the market are the main area of the main activities of the main body of the market, so in the process of renovating the farmers' market, it is necessary to unify the style of each stall in the market, and improve the appearance and grade of the market or state with a neat and standardized façade.
Booth layout categorization.
In addition, the unreasonable layout of the market stalls will have a greater impact on the customer flow and the potential consumption demand of consumers. Therefore, at the beginning of the transformation, the booths of different formats should be divided into surplus cars, and the principle of "seeking common ground while reserving differences" should be adhered to according to different formats. For example, if the stall of the vegetable industry, pay attention to the light design during the transformation, and pay attention to the exhaust and drainage design of the aquatic meat stall.
Digitization and unification of market management.
In the traditional farmers' market that lacks a farmers' market information system, the data cannot be accurately integrated, so the management of the market manager in terms of property costs, merchant management, location management, etc. is mostly extensive management, which not only damages its own revenue interests, but also easily makes the market order fall into chaos. The only way to fundamentally solve this problem is to use a professional farmer's market system such as Symentec, which allows the market to make the most scientific decisions based on accurate data and achieve refined management.
Transaction data, visualization and transparency.
Therefore, in the process of transforming the farmers' market, it is necessary to choose an overall farmers' market system that has docked the "meat and vegetable traceability system" and the "pesticide residue drug inspection system" and provides a large public screen, so as to realize the safety and security of the whole process of ingredients from "pastoral" to "table".
Xiaobai concluded. Through Baiying's sharing today, I believe you have a certain understanding that the upgrading and transformation of the farmers' market is a major project to improve regional functions, beautify the urban environment, and facilitate the surrounding residents.
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A common feature of the markets that usually choose to upgrade is that they now look outdated, which brings certain difficulties to management and trading. Consumers with narrow aisles, avoiding the clutter on the floor, and taking grocery shopping as a task, will definitely not take 21 minutes to solve the grocery shopping process that can be solved in 20 minutes. Every day, the owners who work in the market complain, and after the actual investigation of the market, the designer has made at least one transformation of the environment.
Next is our highlight: intelligent farmers' market management system, the smart market is based on the Internet of Things and big data Internet, providing market operation managers with a more scientific management and decision-making model, and carrying out market operations in a more efficient and long-term way.
By integrating information into daily life, using technology to change our lives, and establishing a market platform, managers can monitor market dynamics in real time on the market office computer, without door-to-door consultation on the buying and selling situation, and can automatically collect all transaction information and control all market dynamics.
For merchants, each booth is equipped with corresponding intelligent electronic scale equipment, which solves the problems of cumbersome operation, waiting, pricing and long transaction security time, making buying and selling more efficient, and achieving accurate service results in combination with market operation. After systematic and efficient statistical analysis, it is known that the sales of popular products avoid too little or too much inventory hoarding.
For us consumers, it is very important to buy with confidence. Smart scales can print receipts and record transaction details. The *** on the receipt can track the information of the traded goods and the detection of pesticide residues.
In the information age, the smart market has a good environment and perfect services, which can promote the market to generate income. Xiaobai believes that the transformation and upgrading of farmers' markets is a reform of traditional markets, and has achieved initial success in smart markets in many cities.
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The smart market optimizes the previous environment and atmosphere, builds a rationalized agricultural and sideline market through dry and wet partitioning, raw and cooked separation, and collects real-time transaction data and historical records of merchants at each stall in a large data center, provides customers with purchase and sales guidance through data analysis, and provides reference materials to relevant departments. The information-based transaction settlement system of each booth alleviates the worries of merchants.
In the future, the smart market will develop better and better, and at the same time, it will develop faster and faster, and the functions in the market will become more and more perfect. However, no matter where the market is built, the design of the intelligent farmers' market must follow the principle of "people-oriented", innovate and develop the design style, and bring a better shopping environment and consumer experience to the people.
Through professional intelligent management system and intelligent software and hardware products, you can query, trace, statistically analyze and manage market data, and the market can grasp the transaction data and latest trends of the agricultural and sideline market in real time. Through the first-class trading system, procurement platform and traceability platform, consumers can feel the convenience and comfort of modern services.
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The new era has opened a new chapter of happy life, the people pursue a happy life, and the market has the courage to innovate and move forward. In the renovation design of the farmers' market, we should also be bold and innovative, consider more humanized planning and design, deeply explore people's real needs, remove unnecessary parts, increase the multiple forms that people really need, and make the market more intelligent and more close to the people.
First, the use of lighting design.
1. Customers will never walk into a dimly lit vegetable market, let alone approach a vegetable stall with flashing yellow lights. Light lighting is the embodiment of the visual senses, there is a scientific and reasonable use of natural lighting with artificial lighting fixtures, not only to enhance the comfort of customers in an unfamiliar environment, fully reflect the gloss of vegetables, fruits and meat, but also to effectively reduce the cost of electricity, so the lighting design is particularly important.
2. The quality of market lighting directly affects the shopping experience of the whole market, many traditional market lighting is only a single meeting of lighting conditions, and the whole lighting has no sense of hierarchy, so the market is too rigid. The lighting of the modern market should be hierarchical, not only to provide the brightness lighting requirements of the public area, but also to configure the overall atmosphere of the market space to decorate the lighting.
3. The lighting design in the middle of the farmers' market renovation needs to be ingenious. First of all, it is necessary to ensure that the market is well lit and bright. The light is divided into natural lighting and artificial lighting, and the natural light source in the market should be maximized in the transformation, and the rational use of artificial lighting can make the color of vegetables and meat and other products attractive.
2. Reasonable planning of ventilation and sewage system.
1. The reason why there are various odors in the old market is mostly due to the unscientific planning of the previous ventilation system and sewage lines, which leads to the accumulation of sewage and odor, and the odor cannot be discharged in time. The sense of smell is a sensitive sense in the five senses of people, so solving the problem of ventilation and sewage is equivalent to solving the problem of short stay in the market for customers.
2. The overall ventilation and drainage system, the mechanical drainage of poultry and aquatic products, and the smoke exhaust ventilation in the lo-mei operation room are very important matters in the ventilation and drainage design of the market. When we renovate and design the farmers' market, we need to ensure that the market is odor-free and the air inside the market is circulated; The use of natural ventilation and indoor air convection and circulation, reasonable energy saving.
3. Overall layout design and planning.
1. The planning of the overall layout has a direct relationship with people's vision, and most of the reasons why customers see dirty and messy are due to the lack of space layout and unreasonable booth planning. As an intuitive visual embodiment of the market image, the spatial layout must be in place.
2. The ingenious market layout enhances the visual beauty of customers, so as to promote customer consumption power, and adheres to the purchase experience principle of "smooth circulation, no dead ends in stalls, more convenient purchases, and more overall vision".
Xiaobai summed up: in the process of renovating and designing the farmers' market, the user's operation experience and basic safety should be ensured under the premise of following the functionality of the design object; Reasonable layout and optimization of design details to meet the actual needs of the market. The above are the precautions shared by Baiying Design, I hope it will be helpful to everyone!
There is still a future for farmers' markets, although you can now buy vegetables through the Internet, but many restaurants and families are still used to and need to go to the farmers' market to buy vegetables, after all, there are more types of vegetables in the market, and you can choose them directly, which has great advantages.
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Because the vegetables in the supermarket should be clean and hygienic, the dishes in the farmers' market look cheaper and not clean, and the stall rent is lower, the cost is lower, and the price is lower, so that customers are not at ease to buy.