How to do a good store location 5

Site selection is a very complex issue, and the problems involved are not much different from the problems encountered in opening a large store. It's just that the small store has a small investment, and the owner takes less risk (even if he loses it all, it's just that money, and the big store is different.) Without further ado, and all the unimportant factors aside, there are only two basic principles of site selection:

1. ** in front of the door, 2. How to make people stop and enter your store, that is to say, how to capture. Therefore, you should choose 1. A place with a large amount of ** (such as a street corner, a community center) 2. A place with good display, which is easy for others to see you. 3. Try to get as close as possible to your target customers, of course, it has to do with what kind of business you do.

Last but not least, you can afford your rent. The place is good, but you can't afford to rent it, and there is no business in the place you can afford. This will test your balance ability, that is, your ability to control risks, which can only be understood, and others cannot teach, only understand but not speak.

It depends on what industry you do, if it is a pregnant baby or child, I can help you in detail.

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Look what brand you are, I am a member of the China Music Chamber of Commerce, there are many catering friends, if you want to do this industry, you can **.

I have been doing store management for a year, so I have some experience in store location, since we are opening a store to make money, then the sales are mainly determined by the unit price and the number of customers. In addition to this, there is also the issue of cost, that is, how much you can make by deducting the cost of the money you make.

The first thing to consider is whether the people in the place can afford to consume your product, that is, whether the target group is right, and secondly, how many people are in the place every day. <>

In the process of finding a store, you can mainly consider the following aspects.

1: Choose the most eye-catching location in the business center.

Generally speaking, the commercial center has the largest volume, and it is also the most conspicuous at the entrance, or there can be 2 directions of passenger flow at the corner, and do not choose a place with shelters, so that others do not know that you have this store in this place.

2: Whether the shop itself is suitable.

Sometimes the location of the store itself is very good, but because of different stores, there will be specific requirements, such as whether the supporting facilities are perfect, or the height of the floor, and the size of the door are all issues that we need to consider. And then there's the planning around what the future holds.

3: Convenience and residency.

Whether there are stations around and whether the entrance and exit are convenient determines whether others are willing to come to your place, or if there is construction around you, then even if others come over, they are not willing to stay for a long time. Only if the surrounding transportation facilities are good, or the scenery is good, or it is necessary to stay here for a long time, will it attract a lot of people.

In short, there are many issues to consider when opening a store, such as contract issues, financial calculations, etc., don't make a blind decision.

Look at the amount of people, and then the degree of prosperity around, the demand will be large if the amount is large.

There is a certain trick to site selection, take the hotel as an example: "The geographical location should be outstanding, and the hotel source is easy to find; The property structure is very important, the housing rate of the slab building is higher, the water and electricity bills of the rental property are well calculated; The annual increase in the lease term of the property right, the details of the terms pay attention to the "slightest attention will step on the pit and lose money." Therefore, it is best to open a hotel with a chain of brand hotels, such as the Haiyou Hotel I saw in the new program "Super Cool Business" recently, a chain brand hotel that can be opened for 800, and a large number of properties for you to choose; The decoration investment is low, the comprehensive operating cost is low, and the hotel can be opened with 1 million +; Huazhu Group is supported by 100 million member traffic, and its revenue is stable and the return is fast.

There are also professionals who provide you with nanny-level one-stop service. It really avoids the loss of the pit and the problem of site selection.

The location of the store is a very important decision, because the quality of the location directly determines the survival and development of the store. There are many factors to consider when choosing a location, including the market environment, consumer groups, transportation convenience, rental costs, competition, and more. Below I will introduce the following aspectsHow to choose a location

First, the market environment

First of all, it is necessary to understand the market situation in the region, including the demographic structure, consumption level, shopping habits, etc. If you are dealing in consumer goods such as clothing and cosmetics, you can consider choosing a bustling business district or shopping center, because these places have a large volume and high consumption level, and there will be more potential customers. If you are a store that deals in food, daily necessities, etc., you can consider choosing a residential area or a shopping street, because consumers in these places are more interested in affordability and convenience.

Second, consumer groups

When choosing a location, you need to consider the characteristics and needs of the target customer group, such as age, gender, occupation, consumption habits, etc. If your store is dealing in high-end products, you can choose a business district with a high population quality; If your store is primarily geared towards young people, you can choose to be close to places like universities or business districts.

3. Convenience of transportation

Accessibility is an important consideration for site selection. When choosing a location, pay attention to whether there is public transportation to reach, such as subway, bus, etc., so that it is convenient for customers to come to the store for consumption. At the same time, it is also necessary to consider the parking problems of self-driving customers, such as whether there is a parking lot, on-street parking space, etc.

Fourth, the cost of rent

Rental costs are also a key factor to consider when choosing a location. The rent varies depending on the location, so you need to choose according to your own business ability and budget. When choosing a location, you need to estimate the ratio of rental costs to operating income and make a decision based on comprehensive consideration.

5. Competition

Finally, there is also the need to consider the surrounding competition. If there are similar types of stores nearby, you need to consider their advantages and disadvantages, such as **, quality, service, etc., as well as your own advantages and disadvantages, and make a reasonable competitive strategy.

In short,Store location

It's a complex and important decision that requires a combination of factors to make the best choice. Only a reasonable location can lay a solid foundation for the development of the store.

1. Find a community where people live in dense areas. We know that when choosing a location for a store, you have to choose it based on the content of your own business. For example, if you are in the steel industry, it doesn't make sense for you to choose your store in the community.

So here we still have to find our own definition, if you are opening a supermarket, or catering, these lifestyle categories, you must choose the location of the store to a densely populated place, in order to create better benefits!

2. Follow the big store to find a location. If we follow a certain industry, we can often see more scenery. For example, KFC and McDonald's in the fast food industry are often close to each other, because as long as one opens, it must have been selected here after research, so the other one will follow, saving the cost of site selection, so we can also use this method.

3. Find out the crowd positioning and the crowd positioning of the things being sold. No matter what you're selling, there's always a question of customer positioning in the first place. That is, to whom the goods you produce end up selling.

When our target customers are concentrated in **, it will be a correct choice to choose the shop in **.

4. Be the first in the same city. The so-called first person to eat crabs must have been a brave man and a person who dared to take risks. Because the first one is often either a success or a failure.

If you succeed in this industry, you are the boss, and few people can regret this position. In the same way, if you are doing very well in a certain industry, or if you are doing very big in a certain place, your location is your symbol, and others will move closer to you.

5. Avoid opening in some unrelated industry business circles. It is also a very important choice which business district to open the store. Because in real life, there are many people who do not know or violate this rule, and their interests are lost.

Therefore, when we choose a site, we must be cautious, we must identify our own industry, and do not open the industry we are engaged in to other industries, which is very unfavorable to future development.

1. Store structure.

To put it bluntly, the location of the store is to find a good location, and this location can be evaluated from the geographical location itself to see which type it belongs to

The location of the commercial center store is a prosperous commercial area in the city, in which a variety of commercial, entertainment and service facilities are lined up, and the number of vehicles is very large, and the shops here have a strong radiation force and a wide range of business districts.

The location of the quasi-commercial center store is a regional commercial center, and there are very important transportation arteries in the area, but there are many fewer commercial center stores in terms of customer flow, especially the number of mobile customers, and this kind of store location is more suitable for the chain operation of food, daily commodities and various specialty stores.

2. Traffic conditions.

Traffic situation is an important factor affecting the location of the store, the traffic situation of the location where the store is located can directly affect whether the consumer's consumption behavior can be successfully completed, so considering the convenience of the smooth realization of consumer purchase behavior, it is best to be close to the station when the store is located, the closer the distance, the more passenger flow, the easier it is to realize the consumer's purchase behavior.

3. Market competition.

The competition situation in a region will have a great impact on the success of the store's operation, so entrepreneurs must analyze competitors when choosing the location of the store, if there are too many competitors, and they all have their own characteristics, at this time, they must consider whether they have the ability to resist the pressure brought by peer competition after settling in.

4. Passenger flow.

Customer traffic is an important reference factor for store location, opening a store in a location with sufficient customer flow, the store has the possibility of survival and sustainable development, so the traffic of the location must be analyzed every hour, and it is also necessary to investigate which is the effective customer flow.

If the location of the store is well chosen, the greater the hope of the success of the store, if the store location is poor, the hope of success of the store is very slim, then, how to choose the location of the store? In my opinion, the reference criteria for choosing a good location store are usually the following:

One, there is strong popularity.

If you want to find a place with strong popularity, you must choose a store in a place with a large consumer base, such as: a place where residential areas are concentrated, farmers' markets, wholesale markets, commercial streets, railway stations, bus stations, schools and other densely populated places.

Second, there is a combination of mobile consumer groups and fixed consumer groups.

For the business of the store, the consumption of mobile consumer groups can bring higher gross profit to the store, while the consumption of fixed consumer groups can bring fixed popularity for long-term consumption to the store. For example, there are places with fixed consumer groups and mobile consumer groups, such as traffic arteries that must be passed in and out of residential communities, entrances to and from large communities, in front of residential areas with bus stops, and at the entrance of farmers' markets.

Third, it is in a place with convenient transportation, convenient parking collapse, and concentrated shops.

Nowadays, almost all people travel by vehicle, and the shopping map is fast and convenient, and only the convenient transportation, convenient parking, and concentrated shops can bring people the fast and convenient one-stop shopping, so as to attract more consumer popularity.

Fourth, the door head of the façade should be wide, and there should be no shelter in front of the door.

Such a façade can not only make the store's products display a dazzling and atmospheric visual appearance, but also make the activity space in front of the door larger, and also allow customers to see the existence of the store and the products in the store at a glance from a long distance, triggering the desire to buy.

Fifth, there is a suitable rent.

If you are doing a business project with a high gross profit point, you can choose a shop with a better location but higher rent, and if you are doing a business project with a low gross profit point, you can not choose which shops are in a good location but the rent is extremely high.

To sum up, if Tuan Li Rangguo wants to find a store with a good location to do business, the key considerations are: 1. Have a strong popularity base; 2. Consumer groups with a reasonable structure; 3. There are convenient transportation, convenient parking and centralized shops; 4. The door head of the façade should be wide and the front of the door should be open and unobstructed; 5. The rent of the façade and the business projects are matched with each other! I wonder what everyone thinks?