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SEO stands for Search Engine Optimization. SEO technology is to optimize the keywords to rank high on search engines, so that more keywords can rank and get traffic, which is also the responsibility of SEO. However, in actual work, because each company has a different level of understanding of SEO, the requirements for SEO are also different.
For example, small businesses only want to be able to get traffic quickly and allow users to find themselves quickly, while large enterprises will first understand the difficulties of SEO, and then follow the advice of SEO technicians, and then start to optimize from the best user experience, so as to improve the conversion rate. The above content is just a brief introduction to SEO, so that everyone has a preliminary understanding of SEO.
So what techniques do you need to master in SEO? Wouldn't it be hard? Let's find out!
The techniques that SEO needs to master are data analysis, optimization, learning ability, external link building, and page optimization. Next, let's take a closer look at what you need to know about each technology! First, the ability of data analysis to say straight to the point, SEO is to deal with data, so SEO practitioners need to have strong data analysis ability, the goal of analysis is mainly keywords and their expansion of long-tail keywords, only the most relevant keywords can generate more traffic, so it is very important for SEO practitioners to have strong data analysis capabilities.
2. Optimization Ability**Optimization technology mainly refers to the layout of some search engine friendly**, such as: div+css framework layout, alt tags, nofollow and others**optimization. 3. Learning abilityFor practitioners who are just starting out in this industry, it is important to do a good job in SEO, but learning is even more important.
It doesn't matter if you're self-studying, online teaching, or enrolling in a class. In short, if you want to do a solid job in this industry and gain a firm foothold, you can only keep your technical capabilities continuously improving, and only in this way can you ensure that you will not be eliminated by the rapid development of network technology. Fourth, external link buildingExternal link building is mainly to publish your own links in high-weight and high-traffic forums with high relevance, such as post bars, so as to let your own ** be known by more people and add points to your own votes.
5. Page Optimization Capabilities The main content of page optimization includes optimizing each page tag, reasonably laying out keywords, setting up site links, optimization, etc., the purpose of which is to enable search engines to quickly crawl and include them.
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Clause. 1. Increase external links regularly and regularly, and publish external links through major platforms, which can improve the inclusion of **.
Second, SEO webmasters should be diligent and insist on continuously updating original articles, high-quality original content will be included in a timely and effective manner, and the page weight ranking will be relatively high, and at the same time, the amount of keywords can be expanded, and the traffic and weight can be improved.
Clause. 3. Continuously improve the user experience, maintain the number of clicks and control the bounce rate, and increase the activity and viscosity of the user.
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1. The space should be stable: to have a good ranking, choose the space before building, the stability of the space is the basic condition, and there is an independent IP, do not use the shared virtual host, if a space has n more than one station as the source point, one of the sites is violated, and the ** in the same IP segment may be implicated, which is not conducive to optimizing the ranking.
2. Content originality: The content is very important, the original content is more conducive to the crawling of search engines, and the high-quality content is more attractive to users. You can use **, text, **, audio, etc. to make the content of the article richer.
3. Optimize the first keyword: according to the analysis of user search behavior, the keyword can be divided into traffic-based nonsense keywords, product-based keywords, product long-tail keywords, etc., and reasonably add corresponding keywords to the homepage, column page, and content page of the finch, which is more conducive to the ranking of the user and the user's search. The layout of keywords can be analyzed according to the webmaster tool and reasonably arranged into **.
4. The construction of internal and external links: During the early optimization, the construction of internal links and the promotion of external links can help you quickly get ranked, and at the same time, you can also promote inclusion.
Summary: Optimization methods and methods will be greatly differentiated in different periods, especially when the PC and mobile terminals are parallel, it is necessary to position with high-quality content and accurate user positioning, so that the ranking will be faster and the spread will be wider.
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