How to understand the psychology of buyers and what is the mentality of buying a house

Before buying a house, the customer already has a price in mind. As long as you find out their actual purchasing power and recommend a comparable house based on their purchasing power, it is easier to sell, and you will not have to wait and see because of vanity to disguise that you can't afford it! First tentatively name a few houses at different price points, and then say the advantages of these houses, so that they can find a better one at the bottom of the stairs so that they can't afford it!

Then according to their inquiry, there are more houses to storm!!

Consumers' buying psychology.

Fang Tianxia 2016 04 28

It is now important for developers in the real estate market to understand the psychology of consumer home purchases. What is the psychology of consumers when buying a house, let's walk into the psychology of consumers when buying a house.

Although the financial turmoil continues to affect the economy, China's real estate industry is still a hot spot and focus. The topic of buying a house has not stopped. Now the market is dominated by consumers.

It is already important to understand the psychology of consumer home purchases. What is the psychology of consumers when buying a house, let's walk into the psychology of consumers when buying a house.

1. Enclosure psychology:

There is money to carry out, and some of the good locations and the property is lower and slower to buy in a short period of time, and then they have it, and the real estate generally does not depreciate, even if the property depreciates or will rise again.

2. Pension psychology:

The current insurance, a year to pay nearly 10,000, to 20 years after the compensation a year is only a little more than 10,000, and the integrity of the insurance company and other problems are relatively large, if the general contract terms are not the lawyer can not see the leakage, the pension money is still a problem, rather than so, it is better to rent the house even if you don't live to make money.

3. Vanity:

This is because many people like to compare, when their living conditions are better than others, they will have a superior psychology than others, so sometimes only 60 square meters are enough, but to buy 90 square meters, this psychology is one of the reasons for this phenomenon.

It seems that the fifteen-square-meter nest comrade is well versed in the hearts of customers. Admire.

If I don't think about it, what I want to buy most is to buy a house of my own in the city.

I believe you also have this feeling, people in the past want to settle down, there is a favorite house waiting for him, now the envy of the people, even if it is a full-time job, parents can sponsor, their own standards have dropped again and again, from the south of the city to the north of the city, from the east of the city to the west of the city, most of the time it is empty-handed.

Buying a house has gradually become an unattainable dream for ordinary people, especially those who want to take root in a foreign land.

As someone who bought a house three and a half years ago, I probably caught up with all the "bad times", and today I want to share with you the ups and downs of this road, and I also want to tell you that there are some junctures that must be held up, and some opportunities must be seized.

I have moved more than 10 times before, and the troubles and distresses I experienced when I was under the fence have been replaced by a belief: I must buy a house.

A few years ago, the housing prices here have not yet taken off, a three-bedroom apartment on the edge of the city is only 299,000 New Zealand dollars, we follow the address on the brochure to find the past, a decent two-story building, 1000 square meters of spacious yard, McDonald's is downstairs, although it is close to the main street, relatively noisy, but also to the heart.

At that time, we had almost no money in our hands, and the down payment was raised from 10% to 20%, and it was purely enjoyable to look at the house, but I searched for brochures from various companies, and after work every night, I would crouch down at my desk and write the math, as long as we worked hard to save money, it was not impossible to have our own house in a year.

But in just half a year, the housing prices in the small town have skyrocketed, and the house of two or three hundred thousand New Zealand dollars has become four or five hundred thousand. I stood in the corner and watched some people confidently discuss terminology with intermediaries.

The ordinary house that I envisioned as being within reach on tiptoe is now a star overhead. I suddenly and thoroughly understood, "The speed at which you make money can't keep up with the speed of housing prices", what a powerless feeling.

At the end of last year, we made a decision to pay a down payment on an RV with very little money and move to live on it.

The cost of a housing car, plus a weekly car loan, is cheaper than renting a house, and you can eventually sell the RV and use it to buy a house**.

1. For a sense of inner security.

The life of an adult, exhausted, in the end is nothing more than for the house, car, children, in short, the family, which in order to achieve the top design of the society, the top leaders are the top of the pyramid, according to the law of 28, which part of the eight I belong to, occasionally yy I want to squeeze into the part of 2, but as I get older, I become more and more clear about myself, and I understand the upper limit of my ability and physical strength. Women's own sensitivity and delicacy make it more difficult to focus on a certain industry and house in this materialistic society, deep cultivation and excellence, to take care of children to take care of the family, to satisfy their own desires, to satisfy their own selfish desires, the only remaining heart is filled with entertainment, these fleeting beauty makes themselves insecure, I feel that everything does not belong to me, the child will grow up to have his own pursuit and home, and the husband can only solve his own difficulties, let alone understand the heart of a woman, It is also impossible to solve the confusion and insecurity that are deep in it, only fixed income and certainty are the safest things for this generation of women**, so which strugglers will buy a safe place for themselves when they are young, and it is also a cage for themselves to disguise their uneasiness.

2. In order to reward the years that have been fighting day and night.

In the Internet era, all problems are magnified, and faster, faster work, life, and thoughts fall, only fast wins, for me with a strong sense of responsibility, I am not to be outdone, others work hard for 1 hour, I may need a day, the young self relies on this part of the effort to move forward, not lagging behind, but after you reach middle age, which have fought day and night days and sadness need to have a home, but also the recognition and gift of their own efforts, what beauty clothes are temporary, Only the house is eternal, and having a family, one person, one flower, one bed, and one meal is enough for all the injuries and pains.

3. In order not to wronged yourself for the rest of your life.

As a migrant worker, the unknown silent efforts, how many late nights I have stayed up, how many times I have survived the sadness and helplessness, hidden in a certain corner, and self-healing in the middle of the night.

As a child mother, she is a giver regardless of time, silently guarding the new family, and her heart is not willing to accept the status quo and slowly becomes stronger, supporting a brilliant time of blue sky and white clouds for this new area. No one will affirm the grievances or achievements along the way, and no one will sympathize with and understand all the difficulties and self-healing in the heart, but looking back at the house you have earned through your own efforts is also able to ** part of the grievances, and at the same time face the mid-life crisis and do not send people under the fence with a unique courage of your own.

There are many reasons why single women choose to buy a house, for example, single women buy houses because they are more independent in thought and economy, single women buy houses to have a way out in the future, and single women buy houses to increase their sense of security ......And so on for many reasons. It is normal for single women to buy a house for themselves in order to have their own safe haven in the future when they encounter difficulties, and it is also a manifestation of planning for the life of the head of the future rolling state.

First of all, let's talk about single women buying themselves because they are ideologically and financially independent. A single woman is able to buy a house on her own, which means that she has strong financial ability and can afford to buy a house by herself. There is nothing wrong with buying a house on your own.

And what is independence of thought, that is, not relying on others spiritually, relying on one's own ability to support oneself and live the life one wants. Men and women are equal, men can buy houses, and women can also buy trace houses, which is very in line with the current women's ideology and concepts, and it is also normal.

Let's talk about the fact that single women buy houses in order to have a way out in the future. After a woman gets married, she has no sense of belonging, because she is a guest in her mother's house and an outsider in her in-law's house. And when she encounters something and her in-laws and mother-in-law can't accommodate her, the house she buys is her way out, so she won't be homeless in the future, so I think single women choose to buy a house in order to have a way out in the future, so that they won't be homeless when they encounter things.

Let's talk about the reason why single women buy houses to increase their sense of security. No one can say what the future holds. However, the house retains its value, and even if the price of the house drops in the future, you can live in it yourself.

It is better to appreciate the value, and when you encounter difficulties, sell the house, and you can solve the difficulties immediately. So buying a house is sure to make a profit. Single women buying a house for themselves are also giving themselves a little security and making their future more secure and secure.

That's why I'm thinking about buying a house. There's nothing wrong with that.

In this day and age, it is not uncommon for single women to buy themselves a house, it is normal. And there are many reasons why they choose to buy a house, such as for their own future security, a sense of belonging, and a sense ......of securityWait a minute. At the same time, it also shows that modern women are becoming more and more independent in their thinking and economic ability.

In short, there are many reasons why single women choose to buy a house, for example, single women buy houses because they are more independent ideologically and financially, single women buy houses to have a way out in the future, and single women buy houses to increase their sense of security ......And so on for many reasons. Single women buy themselves a house in order not to be angry in the future life and have their own safe haven.

Recently, there have been more and more cases of single women buying houses, which has attracted everyone's attention and caused related discussions. ......As single women, why they choose to buy a house requires a comprehensive analysis of the relevant situation. Specifically, the reasons why more and more single women are buying houses include their own practical needs in life, an effective means to protect their own interests, and use it as a way to manage their finances.

1. Single women buy houses, first of all, because of the needs of life.

Single women buy a house first and foremost to meet their own needs in life. ......For single women who don't want to live with their families, they need to have their own housing. This is the most direct reason why a single woman buys a house.

As long as they have the conditions to buy a house, these single women will choose to buy a house to make their lives more comfortable.

2. Many single women buy houses to protect their own interests.

Safeguarding their own interests is one of the purposes of many single women buying a house. ......These women are single now, but they may choose to marry in the future. If you don't have a house, your life will be affected if your future marriage is not satisfactory.

Therefore, these single women will choose to buy a house to make their lives more secure and their interests can be effectively defended.

3. There are also some single women who buy a house as a means of financial management.

In addition to the above two situations, single women have a very realistic purpose of buying a house, that is, to buy a house as their own financial management. ......The house has the nature of maintaining and increasing its value for a certain period of time, and you can take out a part of your savings to buy a house, so that this part of your savings can maintain and increase its value, and you will benefit from it. ......It is precisely because of this reality that single women who are able to buy a house will choose to buy a house so that they can obtain more benefits through this way of financial management.

When buying a house, you can't just judge whether you should buy it based on the price. Buyers should pay attention to their core concerns to see if there is a real price reduction, a large profit margin and in line with their own home purchase needs**. If not, then you can further expand the scope and screen and compare the properties you like but have not yet reduced in price, and keep a certain amount of attention.

In this way, once these target properties have launched preferential measures in a possible new round of price reductions, they can be followed up and understood at the first time. Of course, buying a house in the process of housing price ** also requires more skills, and grasp the timing of waiting and intervention.

However, for buyers who just need it, the real estate market is simply a matter of pure investment, and it has little to do with just demand. Relatively speaking, the various house types, lighting, transportation, location and other conditions related to the actual residence are more important, so buyers who just need to buy do not need to wait until the ** is lower, let alone wait to clarify and identify the future trend and direction of the property market before making up their minds. Therefore, in the process of choosing to buy a house, don't calculate too many gains and losses, and when you see that the quality and quality are suitable, you should make a decisive move, and you should buy what you should buy.

All in all, buyers don't need to get caught up in the question "can you still buy a house?" Otherwise, if you miss the really affordable sets of ** in a wave of price reductions, you may not be able to catch up with the next wave.