How to choose the location of the yoga studio? What is the scope of business of the yoga studio?

First of all, it is necessary to choose a densely populated place in the center of the city with convenient transportation, yoga requires at least 3-5 times a week, of course, it is best to practice every day, for busy modern people, it is natural to make everyone feel that it is more convenient to practice often, and the office building is a denser area (there will be more white-collar students), of course, it is necessary to pay attention to the environment can not be noisy, (practicing yoga requires a quiet environment) The floor can be higher (anyway, it is an elevator, and the cost of the venue will be saved).

The following is a little advice from the experts of "Golden Key 007", yoga studios are also a kind of service industry, so the location is very important. If you're going to open a yoga studio, take a look at my advice on location:

1. Don't choose the façade room on the first floor, choose the site on the second or third floor, so that the rent will be cheap, don't be in the downtown area where people and cars come and go, so if the sound insulation is not good and not quiet, it is not conducive to teaching. Of course, there should be no noise sources around.

2. It is best to be near the community or near a large community, so that members will be very convenient to practice.

3. It is best to have a good green environment around to give members a comfortable mood.

4. The selected site should have good ventilation, lighting and drainage functions.

5. In other aspects, you have to compare and choose more to find the most cost-effective location.

1. The teacher teaches seriously, and it is best to teach for 1 and a half hours to 2 hours at a time!

The average place is 1 hour...In fact, it is not the same as running.

Running is 1 hour to achieve the effect of exercise.

It's better to spend an hour and a half that works well!

2. The museum is quieter.

3. The transportation is convenient, and it is best to be close to the company or home!

4. It's best to go with friends, then there will be discounts and it will stick to it very well!

If it's yourself, sometimes you'll be too lazy to go.

5. The classroom should be brighter. Contribute to the relaxation of the mood!

If you have done these points, choose it!

Choosing the surrounding area of the high-end community, I have seen a lot of more and more museums.

To be a place where there are people, but not much, neat, more spacious.

Note: The storefront should be large in case you are fooled!

Yoga studios are within the scope of public service business.

A yoga studio is a professional place for learning and practicing yoga.

It is designed according to the decoration style of the mid-range yoga studio in the general market, and basically realizes the functions required by the yoga studio.

On December 1, 2017, the "English Translation and Writing Standards in the Field of Public Service" was officially implemented, and the standard English name of yoga gym is yoga gym.

Yoga has become one of the important choices for modern women in their pursuit of perfect styling. Moreover, practicing yoga is also a way to exercise the body, so yoga studios of all sizes have been set up in large and medium-sized cities. Of course, when we choose a good yoga studio, we can't look at the scale, but look at the specific conditions and the level of the professors.

So, how to choose a good yoga studio? The following four points must be noted: 1. Wind:

The environment in which yoga is practiced requires that it be as close to nature as possible, of course, it is difficult to do this when practicing yoga indoors, but at least ventilation conditions are a must. Many yoga venues use confined spaces, with only one or two air conditioners to ventilate and regulate the indoor temperature, which is very detrimental to the health of yoga practitioners. 2. Cleaning:

Cleaning requirements include site cleaning and cleaning of yoga equipment. A good environment can bring a calm and happy mood to the practitioner. At the same time, due to the practice of yoga, many students due to physical exertion, will leave a lot of sweat, if not cleaned in time, there will be a large number of bacteria on the yoga mat to breed and multiply, not only will the yoga mat emit a very unpleasant smell, more serious will cause the students to contract the disease.

3. Light: When practicing yoga, we require appropriate and soft light. The light should not be too strong, otherwise it will not be conducive to the concentration of the students.

However, too dim light is not good, which is not conducive to the students in the back row to observe the teacher's movements, which will lead to non-standard or wrong movements of the students. 4. Noise: To practice yoga, a quiet and comfortable environment is required.

Before the start of a formal yoga class, there will be a special person to "clear the venue", and there will also be a special person to patrol the outside of the classroom during the course to avoid unnecessary sound interference, and the noisy environment is not conducive to the students to enter a meditative state. Another key issue is that it is recommended to choose a yoga studio nearby. In other words, under the premise that yoga venues are relatively formal, it is best to choose a venue that is relatively close to the range of your regular activities (such as work or home).

The market is a product of the social division of labor and the commodity economy; It is the carrier that shows the needs of consumers, and people's needs in all aspects form various types of commodity markets; The yoga market is formed because of the improvement of people's income and awareness, the improvement of aesthetic concepts, so that people realize the importance of health, and yoga can better improve people's fitness than other sports and can reduce sports injuries to a minimum.

For the marketing focus of the museum, his products are not simply membership cards and yoga exercises, but more of a process that we strive to make customers loyal and dependent through more practice and high-quality service; The first step of successful marketing is to first identify the target, and then promote yourself, so that customers can trust more and more consultants, and then better look for customer needs, find the best product to meet customer needs and links, through service, so that customers have loyalty and dependence on yoga studios.

From different perspectives, customer needs include physical needs and psychological needs, material needs and spiritual needs, actual needs and potential needs, etc. From the perspective of expanding the market, the following two aspects should be studied:

1. Physiological needs and psychological needs: The physiological needs of consumers, that is, instinctive needs or natural needs, are the needs of the human body in the process of its own development, in order to maintain life and family reproduction, and maintain the physiological balance of the human body. Psychological demand is a kind of high-level demand produced by people in order to improve their material and spiritual living standards, which is restricted by historical conditions, social systems, and ethnic and regional customs and habits.

Such as the need for culture, art, sports, achievement, prestige, beauty, friendship, knowledge, etc. Psychological (or spiritual) needs are more dependent on public consumption to satisfy, and most of the spiritual products are also exchanged as commodities under modern economic conditions; In the process of member retention, personalized services and activities should be provided through the personality and needs of members, so as to increase the renewal rate of existing members to ensure more stable development;

2. Actual demand and potential demand: Actual demand refers to the demand of consumers to produce consumption desire for goods, and have the ability and desire to buy, that is, the demand of consumers who have the ability to pay for money and the desire to consume; Latent demand refers to people's desire for future needs; There are many reasons for the formation of potential needs, such as the customer understands more and more practice, but does not know why to practice yoga, at this time our more consultant has to analyze the customer's situation, this process is to find the potential needs of customers, and then find a bridge from the potential needs of customers and more practice, and transform the potential needs of customers into actual needs.

Yoga studios are within the scope of public service business.

On December 1, 2017, the "Standards for English Translation and Writing in the Field of Public Service" was officially implemented, and the standard English name of yoga studio was officially set as yoga gym.

Yoga studios are designed in the style of the décor that is usually the case in the mid-range yoga studios on the market, so that students can learn and practice yoga. Because the yoga studio is listed in the public service field, the business scope is the public service field.

We provide fitness services and equipment rental and sales.

The establishment of a yoga studio may first have to be approved by the Sports Bureau.

The business scope of the yoga studio can be as follows:

Equipment fitness, fitness courses, sales of stereotyped packaged food and beverages; Except for projects prohibited by laws and regulations, it can be operated.

Relevant procedures: the industrial and commercial department handles the business license, the tax department handles the tax registration, the safety supervision department handles the device safety license, the fire department handles the public place safety license, and the health department handles the public sector health license. All of this can be done by entrusting a lawyer.

It depends on how you wrote it when you registered, and how it was approved by the industrial and commercial department.