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Free-range chickens generally have good quality, and both the quality of chicken meat and eggs are welcomed by the market.
As the saying goes, 'good wine is not afraid of deep alleys', good things naturally do not worry about sales, but due to the progress of the development of agricultural industry, the impact of large-scale farms on the traditional market, so that 'good wine is also afraid of deep alleys', some good agricultural products, if not carried out some promotion and publicity, there are also a lot of sales problems.
The family often stews chicken soup for children, generally to the supermarket to buy the chicken and some farmers at home free-range chicken, the taste of the chicken soup is still very different, although the free-range chicken is high, the family is still willing to buy the chicken to eat. There is a local chicken sales point near the community, which has been in business for four or five years, the boss only sells local chickens, often there are many people who buy there, you can say that the business is still very good, and the customers are relatively fixed, I chat with the boss over there, generally the daily sales are about 80-200, in addition to some local eggs, ducks and geese sales, he mainly goes to some rural areas to buy supplies. Personally, from the perspective of the market's reaction, it should be said that the market of local chickens is still good, and it is not worried about sales, so its breeding prospects are still good.
But how can you open the market?
Personally, I think we should pay attention to the following:
1. To ensure quality, there must be good quality, local chicken, everyone is rushing to this local word, so it must have the characteristics of local chicken, such as fragrant meat, fresh chicken soup, eggs, etc.
2. Publicity and promotion, if you have a point of sale, you should do a good job in the service and promotion of your own sales of local chickens at the point of sale, so that more people know the characteristics of your local chicken, and understand the needs of customers, such as some people like 2 and a half catties, some people like three catties, and they should have an understanding of the situation of different weights of chickens eating meat or soup, so as to make a practical reference for the publicity and promotion of your products. You may have to run a market, including supermarkets, farmers' markets, some points of sale, and so on. Your breeding site, geographical environment, feeding situation, etc. are all of concern to many customers, so there must be an overall introduction and so on.
3. First less and then more, first fine and then wider. Do a small amount first, do a good job, and then gradually open up the market, and then consider becoming bigger and stronger when there is a certain market. There is no point of sale that will come to you, you have to come out to introduce yourself, introduce your own products, you have to insist, adhere to the quality of the product, insist on doing a good job in every link, insist on doing a good job, insist on doing a good job, insist on doing a good job, it should be said that the market is determined by consumers, and good products will naturally be recognized.
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I think there is a very good market for raising local chickens in rural areas. You can first make the farm bigger and do a good job, and then many people will come to the door, and the market will be opened.
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If you plan to raise local chickens to make money, you can't go the retail route. You can go to the nearby farmers' market with your local chickens, contact the chicken dealers who specialize in selling local chickens, negotiate it, and sell the chickens to them, and rely on more people to sell chickens for you, so that your chickens can sell faster and the funds can be turned over faster. There is also to contact hotels and farmhouses in nearby cities, although they need a small amount, but ** is much higher, you can contact more hotels and sell your products.
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1.Direct sales in the vegetable market everywhere, so that the operation is more flexible, ** in the controllable range, their own first-hand supply has an advantage.
2.In the city's market, contact the first sales point, such a sales method, Liang Xingsou participated in the competition with other merchants, the profit is lower, but the beginning of sales is more guaranteed.
3.When large supermarkets enter the market, it is best to establish their own brand or name, slowly open up their popularity, and the product profit is higher, but it may have to press some funds.
4.Contact restaurants, restaurants, and hotels for delivery.
Door, on call.
5.Mastering the cooking methods of some local chickens and the storage methods of local eggs will also help sales.
6.You can even open your own restaurant and specialize in dishes featuring local chicken.
7.Open ** stores, Toutiao, Douyin and other self-media with the body, contact with large e-commerce platform cooperation, etc.
I hope you succeed and have the opportunity to invite me to eat local chicken. Please give me a heart!
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1. Establish an independent brand All products that need to be large-scale, must have their own independent brand, you may need to check whether you can apply for geographical labeling products according to the product characteristics of local eggs: cultural environment, geographical location, product characteristics and arguments, as well as historical background and other related factors, and then compare competing products in the industry, carry out the concept of differentiation, and establish your own brand.
2. Detonate traffic: There is no doubt about attracting the focus of Toutiao, which is an effective channel for rapid dissemination by using less resources in the new ** platform. For example:
3. Using paid promotion or strategic cooperation with social experts, you can choose the right social influencers according to the sales of your own products, and promote and publicize them in their relevance. For example, native eggs are nutritious, for pregnant women and babies, with the best value, you can use the characteristics of the ear, contact the relevant parenting**, publicity.
Of course, what you need to do is to choose the right influencer to promote according to the product positioning.
Micro headlines + Q&A + short**, can form an influential Weibo in the new**field: There is no doubt that this is a real social platform in the early stage, after everyone establishes the official, you need to formulate a series of activity guidelines, but you need to have KPI goals: such as:
The ** and the number of disseminated articles, the amount of followers and so on.
5. Establish an official e-commerce company, Tmall, Jingdong, and micro-store, and you can choose to open a store according to your own economic strength and the team's operational capabilities. You can choose to set up a micro-store for initial development.
6. After the above content is built, you can try to establish a distribution mechanism with local portals and high-quality self-improvement, as well as an invitation mechanism, and use the power of everyone to promote the brand. In order to build a brand, even the initial stage can not be profitable, or even upside down, which is implemented according to the individual's courage.
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Free-range chickens generally have good quality, regardless of the quality of their chicken, or the quality of raw eggs are warmly welcomed by the sales market. As the saying goes, "good wine is not afraid of deep alleys", good things of course do not have to worry about market sales, but because of the development of agricultural industry, large-scale farms for the impact of the traditional sales market, prompting "good wine is also afraid of wine fragrance is not afraid of alleys", some good agricultural products, if not do a good job of some promotion and publicity, also has many sales problems. To ensure quality, there must be good quality, free-range chickens, everyone is rushing to this local word, so it needs to have the good characteristics of free-range chickens, such as fragrant meat, fresh chicken soup for the soul, raw eggs, etc.
With everyone's requirements for a better life continue to pursue perfection, good high-quality daily necessities will be everyone's continuous search in the future, which includes good local chicken, good local chicken of course from the rural stocking of high-quality local chicken breeds, that is, because this need has always existed, so the rural free-range chicken also has a sales market, at the same time this kind of requirements will continue to expand, this is inseparable from the continuous improvement of everyone's living standards, due to the free-range chicken in the market ** Relatively speaking, they are very expensive, and most ordinary customers may not have a certain level of consumption.
You can go to the vegetable market in the city to contact some other businesses, you can cooperate with them, use the advantages of their stores, and receive your free-range chicken ****** to his store, if it is to their store order information, give the merchant a certain commission, the same way you can also contact the business at the door of the community, contact the vegetable and fruit store, as long as they want to cooperate with you, the short ** to go out, so that everyone can see the most real free-range chicken, the sales market of course do not have to worry. Word of mouth is good through word of mouth, relatives and friends community retail.
Because the pure grain eaten by free-range chickens grows slowly, the cost is also high, and to ensure that the meat texture is tough, it must be raised for more than seven or eight months before it can be sold. This brings us to the problem of the sales market, and it is important to contact the sales market online and offline at the same time. The purpose of offline promotion is to sell to various local restaurants, leisure farmhouses, and contact large e-commerce platforms to take out, which needs to be noted here refers to good refrigeration, long distances, refrigeration is not very good, after-sales service is a big problem, and customers will be lost in the long run.
If you can't find a sales market, the chickens have to eat food crops every day, and the cost will be higher and higher. Therefore, before raising or do a good job of sales market research, entrepreneurship is risky and need to be cautious.
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Yes, there is a market, this kind of chicken is more delicious and will be welcomed by many people.
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The rural free-range chicken market is still very good, the conditions of rural free-range chickens are very good, and the meat quality of these local chickens is relatively firm, so it is still very popular.
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Raising free-range chickens in rural areas is a way to get rich. There is still a market for free-range chickens. Because nowadays many people are more in pursuit of healthy nutrition.
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