What s a good way to increase store footfall?

The method of increasing store traffic is the ultimate secret that every merchant wants to know, and in fact, it is necessary to carefully formulate different ways and methods to attract customers according to the different types of stores, so as to effectively convert expected customers into actual consumption customers.

1. Choose different solicitation methods according to different stores.

This needs to be based on actual needs, so for the time being, there are three types of examples, the first type of food and beverage stores, the first consideration is the taste, the eating environment, and the food safety. The second type of clothing and other daily needs of the store, this type of store needs to consider the current popular elements and trendy choices, whether it is in line with the current choice of young or young people. The third type of electronic technology product sales stores, with the continuous upgrading of technology, electronic products occupy the mainstream position, so the performance and style of electronic products is one of the important factors to be considered.

Second, gifts and preferential methods are one of the main means to attract customers.

Buying any product or going to any restaurant to eat, it is one of the main elements that consumers need to consider, expensive and unreal can not attract customers for a long time, simple fit is one of the main means to retain customer flow. Food and beverage stores are important to consider is the ** and preferential methods, the current major food and beverage stores will have the corresponding coupons or ** coupons to attract customers, the main consideration of clothing daily stores is **discounts, fashion styling is also very fast, so to seize the opportunity to carry out relevant discount activities to attract store traffic, electronic product sales stores need to consider **discounts and gifts attached, reasonable** Discounts coupled with corresponding giveaways are also one of the main means of attracting customer traffic. <>

Third, quality and quantity are the ultimate goal.

** and preferential methods and a series of other measures after the implementation, the most important point is that the product must ensure quality and quantity, and must not deceive consumers, which is the ultimate secret. <>

Promote online. 1. Platforms such as reviews and word-of-mouth, such as Meituan and Ele.me for takeaway, these platforms can attract and promote, and they have a large user base.

Offline publicity. 1. It is common to do preferential activities and spread around them through leaflets.

2. If you have a certain amount of funds, you can hold some activities, such as offline games, entertainment programs, free tastings, etc., to attract popularity, and at the same time launch some in-store preferential activities.

Taking catering brands as an example, in today's increasingly diverse needs of diners, restaurant brand chain stores first use CDP to accurately gain insight into user characteristics, transform the traditional single dining scene, and set up guidance mechanisms at key nodes such as number picking, waiting outside the store, ordering meals, and paying bills, so as to attract customers to scan the code to join the group, register members, and participate in activities; Or provide a pinnacle dining experience that captures the user's praise.

You can invite a few Internet celebrities to promote it, and you can also invite some big anchors to promote it for you, of course, you can also post it yourself in the circle of friends and let others take a look. In addition, you can also put up a sign outside, distribute flyers at the door of this store to promote it, and you can also provide some free snacks.

First of all, there are many short ** platforms, which can be advertised and marketed on the short ** platform, and secondly, there must be a good reputation and the characteristics of the store, so that the store traffic can be increased.

There are two main types of store traffic: free traffic and paid traffic**. Let's not talk about paid traffic, just drive directly.

The current traffic** is mainly calculated through big data and then recommended to buyers, that is, the effect of thousands of people. Whether your product has basic data accumulation, sales, reviews, and asking everyone is a major problem faced by many new products.

If you don't have these basic things, your store will naturally not appear when others search for things, and even if you see it and click on it, it will not form a conversion. Because your product doesn't have enough to convince people.

Opening a ** is different from doing a physical store, you don't need to advertise a physical store you can sit back and wait for customers to come to the door, but ** is different, in this Asia's largest e-commerce platform, my stupid new store not only has to promote, but also has to work harder.

Ways to advertise your store:

1: The forum community posts to promote.

Post more. Multiple replies.

Post multiple high-quality articles.

2: Blogging. Space.

Promote the dating community and set up multiple blogs.

Post information and articles about your store.

Then crazy to add friends.

For example, Kaixin.com.

Then send it to the sticker areas of major forums.

Indirectly plays the role of promoting the store.

Advertise.

**Customer shopping guide**.

Now it is favored by many online shoppers. There are a lot of crown stores and goods in itself, and shopping is very convenient and safe. Therefore, this kind of ** has attracted a lot of online shoppers, and it is best for sellers to advertise here, and it is also very cheap. The ratio is like a hole.

Tao ah ah famous store navigation.

Second Health Network.

Wait a minute. 5: Make use of all kinds of marketing tools.

The direct grandson file is open to traffic.

Diamond Booth. Wait a minute.

The number of visitors, the number of people entering the store, the bag carrying rate (the population of the business district, the rate of entering the store) (purchasing power, the desire to buy).

Do more preferential activities, send more advertising leaflets, and decorate the store at a high level.

There are many factors that decide, simple analysis:

First of all, the quality of the products in your store should be excellent. If it is a restaurant, the dishes must be delicious. These are the basics.

Secondly, the service should be good, and many customers buy it on the recommendation of the waiter.

Finally, the first two steps are done, and then there is publicity, no matter how good things have to be advertised, the smell of wine is also afraid of deep alleys, you can use marketing machines, specifically for physical store publicity, no longer need to work hard to send leaflets, walk or ride or drive on the street to advertise out, the effect is fast.

Do brick-and-mortar business, not events? How can business be good? If you are still worried about the lack of customer flow, have you also thought about a lot of free strategies and want to promote your store, but even if it is free, the effect is minimal, which is really overwhelming

But it's not free, but it can still attract a lot of customers, and many people will think: no one cares about it for free, let alone paid. At this time, there is a key point is to --- value is king, which is the law that everyone who wants to develop customers and expand the market needs to follow.

People's life is to follow the eating, drinking and having fun, so eat is big, from childhood to adulthood we eat food is not a few, very tacit understanding is that a lot of delicious and crowded places, not necessarily in the downtown area or business district, but in the corners of the alleys, old streets, very random roadside stalls, even if the equipment in the store is old or not new, but as long as it is delicious, clean and hygienic, customers are willing to go.

Therefore, delicious things, even if they are in inconspicuous places, as long as there is that value worth our visit, many people are still willing to buy it, but if they can't open it, they often can't escape the fate of going out of business.

Therefore, many restaurants still do the most basic thing first, that is, to do a good job of the product, so that the marketing adds some additives to the delicious food, just like a bird that has wings in an instant, it will be like a wild goose, directly spreading its wings and flying.

The most valuable thing about the restaurant is that it is 100% "original", so many secret shops are very popular with everyone, because a taste will remind everyone of a person, a story, etc., so people's memory of the taste is really sensitive, if you are original, you will definitely not be able to eat it in other places, so it will make many people forget, so no matter how far away, even if it is a little expensive, because it is unique, everyone will still come, and they can accept it.

When customers choose something, they will be entangled in the middle of buying or not buying, and the feeling of vacillation gives you enough time to shape the value of the product.

1. You have to tell customers that the birth of this product is inspired by which inspiration, or that there are other magical meanings, and don't do it behind closed doors, you have to display it in a certain position in the store, so that customers can see it and feel it with their hearts, only if they really participate, they will be convinced, and they will feel meaningful and valuable.

2. Be appropriately generous, only the more willing to return, the more you give up before you get, so that the customer's psychology will be balanced, as long as you dare to buy, more super giveaways, you will give him generously; Or just taste it for free, try it and don't pay for it, what does it matter! It's good to make customers feel warm, even if it's a friend

After trying, you are not interested in not staying, not demanding, completely zero-risk commitment, you do not need to pay immediately after you have tried, you must be 100% confident in your own products, less than two meals a day, more than four or five meals, you give up this meal, and the effect will be many more in the future!

The service industry needs a sincere attitude, and only if you treat the customer as a true God, you will become a rich man.

I have many years of experience in ** outlets!! I can give you some pointers.