Lady Gaga won 200 million yellow diamonds, why is Tiffany s business declining?

1. Lady Gaga can be said to be very good, she won several awards at the Oscars, and it was also a pinnacle for her, she specially wore a Tiffany necklace when she received the award, so that people could see it at a glance, so thatI advertised for Tiffany's, and I don't think Tiffany's performance will be able to improve quickly with this salesmanship, but it still depends on the company's management if it wants to increase its performance.

Second, it is said that the decline in their performance may have a lot to do with the decrease in us Chinese buying their products, when Chinese travel abroadThe decline in the number of luxury goods purchased from them was partly due to the decline in their performance, and their performance was affected by the fact that the sales markets in the United States and Europe were not particularly ideal.

3. When walking on the red carpet at that time, Lady Gaga specially wore a long black dress, and wore a necklace and earrings on her chest, and her hair could be clearly exposed when she was coiled upNothing can stop it, which is to promote this necklace and earrings, and it can be said that the response is very violent, because Tiffany's stock price has been ** some.

Fourth, but the competitive pressure in the same industry is very large, and the strength of competitors is very strong, like these companies basically belong to large groups, so some improvement does not mean that his sales performance has really improved, so if you want to really reverse the situation in the later stage, you need to make unremitting efforts in the company, so some people say that if you want to talk about performance, you still have to look at the people within the company.

Although Lady Gaga promoted Tiffany & Co.'s products on the Oscar stage, which also brought some repercussions, it will take continuous efforts to achieve real performance improvement.

It should be due to poor management or incorrect decision-making, or the attention to her person is not very high, and people are not very satisfied.

I think it's probably due to the change in the strategy of Tiffany's boss, the failure to make more correct decisions, and the poor management.

Because the current jewelry market is more competitive, Tiffany's previous design is still more classic, but the current design is very general.

If you want to bring a company to life, you can't just rely on a product to bring life, you must let the company be recognized and accepted by consumers as a whole in order to bring life.

Tiffany & Co. doesn't seem to be very good at running itself, and it hasn't transitioned from that traditional way of thinking.

This is that Tiffany's entire business strategy has not changed, and it cannot just rely on a certain celebrity endorsement, but must adjust its business strategy.

This is also relatively normal, under the influence of the new era of the Internet, the traditional business should have a change in its image, and it is not possible to keep the original business idea.

Although Lady Gaga is the spokesperson of Tiffany, the business sales are not good, and the profits have not gone up, it should be due to other reasons, and it can't be said which star is invited, and it will be a big hit.

Tiffany's strong double-digit growth in the domestic market has not been able to offset the decline in foreign spending, which means that Tiffany, which is trying to innovate its brand image and appeal to millennial consumers, has faced another challenge – a shift in consumption patterns. According to a report released by HSBC at the end of last year, when it comes to luxury goods, the gap between Chinese consumers' overseas and domestic spending is narrowing, and the five-five balance point is already "in sight".

Pascal Martin, a partner at OC&C Strategy Consulting in Hong Kong, also said: "It's clear that consumption patterns have shifted: Chinese are buying more and more domestically. ”

Transformations don't work.

Tiffany & Co. has long counted on Chinese tourists to spend money on the famous Fifth Avenue or Rodeo Avenue in the United States, and this mindset needs to change. Thibaud Andre, head of research at Daxue Consulting, a consultancy, said: "Allowing Chinese consumers to buy foreign brands at home is much better for brand loyalty." ”

Tiffany & Co. doesn't pay attention to the Chinese market at all, and if it does, the Chinese market will definitely not decline, and everyone can't buy Tiffany now.

Nursing mainly cultivates theoretical knowledge and clinical practice, and becomes a senior nursing talent with rich clinical nursing experience in the fields of nursing education, nursing management, clinical nursing, nosocomial infection control, and nutritional support.

The main courses include human anatomy, physiology, biochemistry, microbiology, pathology, pharmacology, diagnostic foundations, traditional Chinese medicine basics, nursing fundamentals, clinical nursing, holistic nursing, nursing psychology, traditional Chinese medicine nursing, Chinese medicine fitness, acupuncture and massage, English, computer application fundamentals, etc.

Nursing is a comprehensive applied science that studies nursing theories, knowledge, skills and their development laws based on natural science and social science theories to maintain, promote and restore human health. Nursing encompasses natural sciences such as biology, physics, chemistry, anatomy, physiology, etc. Please check this page for details.