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It is not easy to be an anchor, not only to have a good attitude, but also to sit in front of the mobile phone for a long time to select products and broadcast live.
The live broadcast industry can be said to have set off a wave of enthusiasm in recent years, many celebrities and entrepreneurs have begun to change careers to do live broadcasting, everyone has earned a lot of profits in this industry, and they have all seen its development prospects, although the live broadcast is very profitable, but the hard work behind the live broadcast is not seen at all, and it is not easy to be a live broadcast.
Always keep a good frame of mind.
In the process of live broadcast, the anchor will always encounter all kinds of ** live broadcast people, and a large part of them will leave a message under the live broadcast and say some words that make people feel very disgusted, especially when they have objections to the anchor, they will always make swearing or even despicable verbal attacks. If the anchor who is live streaming at this time does not have a good attitude, it is very likely that there will be some irritable behaviors due to fan messages, which will seriously affect the effect of the live broadcast.
Careful and careful selection.
Many of the products we see in the live broadcast room are selected by these anchor teams after continuous selection, and a large number of anchors have to constantly test in order to get higher sales of the goods they sell. In the process of product selection, the anchor must ensure that the goods sold do not have any quality problems and can bring consumers a good sense of experience.
Sitting in front of your phone for a long time to broadcast live.
It is not difficult for people who often watch live broadcasts to find that some anchors start live broadcasts from 8 o'clock in the morning until 11 or 2 o'clock in the evening, during this period of time, they hardly go to the toilet or eat, and they have been sitting in front of their mobile phones to explain the products to everyone. In real life, almost no one can sit in front of the mobile phone for such a long time every day to talk, and constantly communicate with consumers, and at the same time have to deal with the occurrence of various accidents, which shows that it is really not easy for anchors.
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It's not easy, because it's not easy to be a streamer who works long hours every day, and almost all year round, and the body is often overloaded.
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It's not easy, there's a lot of work every day, and then there's a lot of stuff, so it's just easy to get unbearable.
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No, and in the long run, New Oriental's live broadcast success is only temporary. Live streaming is just an e-commerce shopping method, and it will not really become the mainstream of everyone's shopping, and there is no corresponding control policy for a series of after-sales sales.
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LeTV said that all the members of the live broadcast fell ill in a week, which caused heated discussions! It's really hard to bring goods in live broadcasts, but it's a bit of an exaggeration to do live broadcasts when all the people fall ill! LeTV should reflect on why they fell ill when they did live broadcasts?
Was it because they used to be too comfortable in their comfort zone? Or is it because they have no experience and misarrange brute force during live broadcasts? As long as they reflect and reflect deeply, they will be able to find the reason, overcome the problem, gradually get better, and adapt to the rhythm of the live broadcast!
There are daytime and nighttime live broadcasts, and you can work in two or even three shifts, so there is no need for all staff to do it! When LETV live broadcast started,In order to save money, I didn't find a professional to understand in the later stage,But live broadcast wants long-term development,Professionalism must be put in the top priority,With a professional director, etc.,With a properly arranged assistant broadcast, etc.,Live broadcast should be very easy,At least it won't be more tiring than the brick movers! LeEco employees are likely to fall ill because of excessive psychological pressure and high expectations, but they are disappointed!
LETV employees may have misjudged their own situation, thinking that they would be able to become a new Oriental if they started broadcasting, but in fact, some detours must be taken, only by taking enough detours and tasting the taste of failure, can they gradually accumulate experience, and finally increase the number of fans in the live broadcast room and increase the number of transactions of date dregs!
Netizens are hotly discussed. After the incident was spread to the Internet,Netizens have said that everything is difficult at the beginning,The stool is empty and LETV employees can lie flat for a while,But not lie flat for too long,After all,LETV is not what it used to be,It has reached the critical moment of not going down! LeTV has even built a **, and it has come to the moment of breaking the kettle!
Netizens hope that LETV's employees will hold on, believing that they have passed through the wind and waves of LETV, and this wind and rain in the live broadcast circle is no problem for them!
Combine work and rest. The reason why I say this is because although the live broadcast is not physical labor, it consumes brain power, and staying up too late may induce hidden diseases! In this way, the combination of work and rest is the foundation of sustainable development!
LeTV said that all the staff fell ill during the live broadcast week, what do you think about this?
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It is indeed very hard, first of all, in the process of live broadcasting, your Jingqi auspicious calendar must be relatively prosperous, and you can make fans have confidence, or have the desire to buy.
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Live streaming is really very intolerable, and when live streaming is moving, you need to sit for a long time, and you need to be energetic for a long time when you bring goods in live streaming, and the pressure is particularly great.
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Live streaming should assess the quality of the product and the supplier's qualification in advance, and also have a comprehensive understanding of the product, introduce the whole process, and at the same time ask consumer questions, which needs to be multi-purpose. Mo Dantan blind Tong late call.
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Live streaming is also a new type of delivery model,Many businesses have also begun to choose live broadcasting,And LETV has now joined the live streaming industry,But their results are not ideal,Because I just started to contact live streaming with no experience,In just one week, all the staff fell ill,Straight code blind broadcasting with goods seems to be a very simple thing,In fact, it is still very difficult,First of all, the mouth should be special and be able to say,Be able to impress users in the live broadcast room to buy goods,Secondly, it must be very professional, Only by introducing the product clearly to everyone can it be possible to attract others to place an order. <>
I believe everyone is no stranger to the brand of LETV,Before that, LETV was also a very famous brand,Its TV and mobile phones are also very popular,But the development of LETV in recent years is not optimistic,Compared with before, it has also regressed a lot,Now LETV has also begun to try the new sales method of live streaming to attract the attention of customers,But they are inexperienced because of,A lot of employees fell ill in just one week,Live streaming is not an easy thing,It looks simple, Actually, it's still a very difficult thing. <>
Live streaming is not to be able to sell things with your mouth, or you need a certain amount of eloquence, you need to use eloquence to impress the other party, only in this way can you attract users to place orders, in addition to better eloquence, you also need a certain degree of professional ability, you must be professional enough, and you can answer the doubts of customers, only in this way can you dispel the concerns of customers and let customers rest assured that they can place orders, and they also need to have a certain degree of improvisation, in the face of various emergencies, they must also respond in a timely manner, and the processing can be successful. This is how you can get the customer to place an order. <>
The seemingly simple live broadcast is not simple, it is still very complicated, it is not in the live broadcast room that someone will place an order, and it also requires professional knowledge and the ability to adapt to the situation, only in this way can customers be attracted to place orders.
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The difficulty lies in the on-the-spot adaptability, which has high requirements for on-the-spot adaptability, and the anchor needs to deal with many complex situations, and also has high requirements for physical strength.
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There are many difficulties in live broadcasting, how many fans of the first anchor is, only if there are many fans, the number of people is large, and the goods are easy to sell, and secondly, the empathy ability of the anchor during the live broadcast, the ability to explain the opening of the eye, the sales ability and the stickiness of the fans are all guessed to have an impact on the effect of live broadcast sales.
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Personally, I think it's because in the process of live streaming, live streaming is real-time, and it is difficult to fully display the information of the product.
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I think this should be a very normal thing, because there are many companies that are slowly transforming, such as renting Dongguo, which can't hold on to this business, and they don't want to go bankrupt, then they can only seek a transformation plan. The reason why they chose live streaming this time is because live streaming is really popular, and there are many people who have made a lot of money through this industry, including some companies. Let's think about it, celebrities are usually so rich when filming or participating in activities, but they all started live broadcasts and started to bring goods, which is enough to prove that this is really very profitable, so everyone wants to get a piece of the pie.
Of course, there is a very, very important point, that is, because New Oriental is successful now, everyone knows that New Oriental used to teach English, it was a training institution, but after some national policies came down, their institution had no way to operate. Originally, the boss was already planning to retire, but in this case, he could only continue to carry the company, but the education industry could not go on, so what should they do? They began to try to transform and began to do live streaming.
At first, they were not popular, and no one bought anything, but slowly they finally succeeded. <>
Maybe it's because I saw their success, so LeEco also wants to follow suit, and also wants to imitate them to transform. In fact, one thing we have to know is that live broadcast is something anyone can do, and we don't mean that they can't do this business after the selection of Dongfang Jue Sedan is popular. It's just that there is no way to replicate such a thing as success,LETV's employees may also be very powerful,Very good,But there is really no way to replicate success,It's not that you are like others,That's it。
So if they really want to do it in this industry, I think they still have to have some characteristics of their own. <>
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The transformation of LETV live streaming is the result of conforming to the trend of the times,Although the effect is not very good in a short period of time,But I believe that there will be certain results if you continue to persist。 Rent lead scatter
With the rise of the boom of live broadcasting, most of the offline sales of enterprises have also begun to continue to turn online, online live sales with goods, has now become a marketing method for a large number of enterprises to sell goods to earn high profits, through live broadcast can not only let more netizens know about their products, but also save the cost of offline stores.
LeTV live broadcast brought goods for a week, and all the staff fell ill.
On September 19, 2022, LETV Live officially left a message on a social platform saying that after a week of Exex's live broadcast, all members of the company fell ill, not only lamenting that it is really not easy to be an anchor. Since the beginning of September, LETV officials and their related companies have been continuously testing the waters in live broadcasts. LETV in the past 30 days of live broadcasts14 brought 20,000 yuan,Although this result is not very good,But for LETV, the company that sells on the **,It is already very good to have a certain amount of sales。
The result of adapting to the development of the times.
LeTV's switch from offline sales to online sales is completely the result of conforming to the development of the times. Now most of the disadvantage companies see that live streaming can bring very good operating profits,They are constantly transforming,Although there will always be various difficulties encountered in the process of transformation,But as long as you continue to persevere,I believe that LETV will have a good effect in the later stage,After all, LETV brand**sales are deeply loved by many consumers。
It will still take some time for real transformation to take place.
LETV's transformation has just passed a little while, and if you want to achieve a real transformation, it still needs a period of running-in. It is indeed not easy to be an anchor, not only to go through the selection of products, but also to constantly explain live to consumers in front of the mobile phone screen, and to maintain an optimistic and positive attitude all the time, so as to be able to present it to the audience in a better state.
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In fact, I think it's normal to choose transformation, after all, live streaming is a very good model now, and it can have good sales, so it can be understood.
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Although it was only a short week,There has been a situation where all the staff have fallen ill,It is enough to show that LETV does not have the ability and strength to successfully transform into the field of live broadcasting,The new opening of the early hall road of the Oriental counterattack,It is difficult to achieve it in LETV。
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The transformation of LETV is still relatively good,After all, it is also a relatively large brand, this wave of operation should also be learned from Xindong Nian Stuffy Lu Fang,I hope that LETV can successfully transform this time and continue to bring more new products with a cover。
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LeEco's transformation may not be successful. After all, it's more difficult to do live streaming, especially now that the pressure is so high.
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Since Jia Yueting left,LETV's living environment has deteriorated sharply,Although it can still maintain normal operation today,But the development prospects of its letter and hidden are not ideal,Even if it is transformed,Operability is minimal,Neither capital nor technology,There are no prerequisites for successful transformation。 Since it is difficult to transform,LETV is involved in the field of live streaming,It is to open source and reduce expenditure,After all, financial pressure is a challenge that LETV has to face today,Since the popularity of live streaming is extremely high,Use the existing team to get involved,As long as it can achieve certain results,It will play a good role in guaranteeing LETV's cash flow,I believe that LETV's management team will also take this factor into account before making the decision to bring goods live。
Although it has only been a short week, there has been a situation where all the staff have fallen ill, which is enough to show that LETV does not have the ability and strength to successfully transform into the field of live broadcasting, and the road of New Oriental counterattack is difficult to achieve in LETV. Of course,After continuous exploration,LETV's live broadcast delivery team,It is still possible to get a piece of this huge cake,This is very important for improving the living environment of enterprises and increasing employee income,It is also the core element of LETV's decision to live broadcast goods,But it needs to go through a more difficult transition cycle,In order to get what you want with the unremitting efforts of LETV employees。
As an enterprise that struggles in the fierce market competition, transformation is often a last resort, but not all transformation demands can be fulfilled, New Oriental can become a slippery hall in the field of live broadcast delivery, because the anchor team created not only has the adaptability required to bring goods, rich knowledge reserves, but also plays a decisive role in the successful transformation. On the other hand, LETV,Its employees do not have this advantage,LETV's brand influence alone is far from enough,So I am not optimistic that LETV will be able to counterattack in the field of live broadcasting,Even if you can get sick after a week of bringing goods, it means that it is useless to work hard enough。
All in all,The current situation of LETV is caused by factors such as over-renting,In the face of the severe market situation,If you don't have a sufficient grasp and mature plan,It's not realistic to want to transform。 But from another point of view,If you can make full use of the popular business opportunities of live streaming,Increase a certain amount of economic income for LETV,It will be of great help to improve the living environment of enterprises and strengthen the ability of employees to guarantee,Take this as an opportunity to promote the orderly implementation of the live streaming work plan,It has become a worthy goal and direction for LETV's future development。
1. Choose the right time to start broadcasting.
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I think so, after all, the threshold of the live streaming industry has become higher now.