Why are Reebok shoes in China?

Because no one will appreciate it, Chinese are easily influenced by messages, as if Nike, Shamrock, Converse are trendy brands... Because it seems like everyone says so. The popularity of the pull back is not the same...

The nature of love to heckle ... I've bought a Reebok sweatshirt before, how beautiful it is...

What Reebok lacks is the media effect, to hype, recommendations in fashion magazines, basically Nike, Shamrock, street photography are Converse, I haven't seen Reebok... Besides, after Nike's merger and acquisition, he can make money wherever he sells, Chinese prefer well-known brands, Nike does not need to put it in China, Reebok has a certain market in Europe and the United States, no need to do more publicity. There is also LV, Gucci, in fact, the design is particularly cheesy, but it is sold on the streets and alleys of China...

Sells better than anything else...

In the final analysis, it is the consumption concept of Chinese that determines that Reebok has no market.

The name is not loud, the advertisements are basically not visible, like Li Ning, Nike, high-end, there is no need for advertising, but like Anta and Guirenniao, these are completely advertised, and the garbage is ruthless.

Reebok has been acquired by Nike, and he used to exist as a rival of Nike, but due to the unsatisfactory cooperation with Yao Ming, the operation of the mainland market failed, and Nike executives decided to transfer the Reebok brand to France, North America and other places where the market is better, rather than combining it as a supplementary brand with Nike in the mainland market.

Reebok is a fitness brand from the United States.

Reebok is an independent brand founded in 1895 by British sprinter Joseph, and has a history of more than 100 years.

It was originally in the United Kingdom, and later its headquarters moved to the United States, became an American brand, and was acquired by Germany's Adidas, but the headquarters is still in the United States, so it is an American brand. After Adidas acquired Reebok, it did not change its brand name.

The merger of the two companies will be well positioned to expand their market share, especially in the U.S., where Adidas previously had a small market share. In addition, other sports products from both companies, such as Reebok's golf equipment apparel and Solomon's ski equipment apparel, will also make the new company even stronger in the world sports goods market.

Brand Culture:

The famous sports brand Reebok (Reebok) released a new triangle logo and changed the original font color, the new Reebok brand image was first applied on the Internet, and will gradually be applied to various sports products.

Reebok's CMO talks about the change: The new brand identity design clearly articulates our brand philosophy, and it will be a badge for people to live a more fulfilling life through fitness. We believe that fitness not only brings physical changes and impacts to your life, but also benefits your relationships with other people.

That's what we symbolize change: a participatory change that unlocks your true potential. It is not a sign, but a symbol, a symbol of a way of life.

Reebok's signed stars include famous NBA basketball players in the United States, who have been selected to the NBA All-Star team many times, and former captain of the U.S. men's basketball dream team Allen Iverson (a lifelong endorsement for Reebok) and former NBA dunk uncrowned king Francis also joined the Reebok family in 99, Jason Terry, Gallinari, Sessions, Nelson, Chinese basketball player Yao Ming was also a Reebok signing star before retiring.

The above content refers to the encyclopedia - Reebok.

Reebok's shoes are in the mid-range range.

Reebok is an American fitness brand, its products include sports shoes, fitness shoes, casual shoes, etc., because of its unique design and high quality, by the majority of consumers. In the eyes of the post-80s and post-90s, Reebok is not only a fitness brand, but also represents feelings.

The brand is committed to becoming a top-notch fitness brand in the minds of fitness enthusiasts. Headquartered in Canton, Massachusetts, the company designs, sells and distributes athletic shoes, fitness shoes, casual shoes, athletic apparel and equipment worldwide under the brands Reebok, Rockport, CCM, JOFA, KOHO and Gregnorman.

Brand introduction

In the long history of brand development, Reebok has signed stars such as: famous NBA basketball player, who has been selected to the NBA All-Star team many times, Allen Iverson, who was the captain of the American men's basketball dream team, and Francis, the former uncrowned king of NBA dunk, also joined the Reebok family in 99.

In 1895, Joseph Foster, out of his love for sprinting and suffering from insufficient funds, tried to attach nails to his shoes, which was the world's first pair of spiked Foster running shoes at that time. The birth of spiked shoes caused a great sensation at the time, and in the late 19th and early 20th centuries, runners from many countries wore these Foster running shoes into the arena.

The above content refers to the encyclopedia - Reebok.

Reebok and Adidas are a partnership. In 2006, Reebok announced a partnership with Adidas.

Headquartered in Canton, Massachusetts, Reebok designs, sells and distributes athletic shoes, fitness shoes, casual shoes, athletic apparel and equipment worldwide under the brands Reebok, Rockport, CCM, JOFA, KOHO and Greg Norman, as well as footwear under the Polo Ralph Lauren brand.

Adidas was founded in 1949 as a member company of Adidas AG, a German sporting goods manufacturer. Named after its founder, Adolf Adi Dassler, footwear production began in 1920 in Herzogenaurach.

As of May 11, 2019, Reebok and Adi are already the same company. In 2006, Adidas acquired all of Reebok's shares for $3.8 billion, and the two companies completed the merger.

Under the terms of the agreement, Adidas will buy Reebok shares for $59 per share, which is 34% higher than the pre-announcement Reebok share price, and Adidas will also accept Reebok's $100 million debt.

After the merger, Reebok will continue to retain its own brand, and the headquarters of the brand will remain in Canton, Massachusetts, and will be managed by Paul Faemen, the former CEO of Reebok.

Reebok was acquired by Adidas in 2006 and sold by Adidas in 2014. The two companies were previously nominally affiliated, with Reebok being a subsidiary of Adidas, but in fact it was a partnership.

On October 20, 2014, Wall Street** announced that a consortium of investors from Hong Kong and Abu Dhabi had acquired Reebok from Adidas Group for $2.2 billion.

In 2006, in order to further compete with Nike and expand its market share and influence in the U.S. market, Adidas bought Reebok, the second-largest sports brand in the United States at the time, for $3.8 billion. The short-term effect was indeed significant, with Adidas Group's revenue increasing by 52% in 2006 compared to 2005 after the acquisition.

Adidas bought Reebok.

What kind of relationship do you have?

It can be said that Reebok is a subsidiary of Adidas.

No, Reebok is a subsidiary of Adi and is opened by Adi's son.

Catering businesses.

RBK was acquired, but the product design is still independent and will gradually become a mid-range brand.

And AD will take the high-end route instead.

It shouldn't have anything to do with it, I haven't heard of the Reebok brand, and I don't know what the relationship between them is.

If you want to distinguish the relationship between these two companies, you need to be clear about their business scope and equity status.

Hello Kiss is happy to answer this question for you. Reebok China Factory Location: Yueba (Shanghai) International ****** is the Shanghai headquarters of Reebok Shanghai, referred to as "Shanghai" or "Shen", is the birthplace of the Communist Party of China, a municipality directly under the Central Government of the People's Republic of China, a national central city, a megacity, the core city of the Shanghai-Hangzhou-Ningbo Greater Bay Area, an international economic, financial, shipping, scientific and technological innovation center, and the first batch of coastal open cities.

Shanghai is located at the mouth of the Yangtze River and is the leading city of the Yangtze River Economic Belt, facing Kyushu Island in Japan across the East China Sea, bordering Hangzhou and Wangzhou Bay in the south, and Jiangsu and Zhejiang provinces in the north and west. Shanghai is the fiefdom of Chu Guochun Shenjun Huang Xie, so it is also called Shen. During the Jin Dynasty of the Fourth and Fifth Tang Xian Periods, because the fishermen created fishing tools "Hu", the place where the river flowed into the sea was called "Hu", so the lower reaches of the Songjiang River were called "Hu", and later changed to "Shanghai", so Shanghai was referred to as "Shanghai".

After 1843, Shanghai became a commercial port open to the outside world, and quickly became the largest city in the Far East.

First of all, Reebok's design style may not be quite in line with the aesthetics of the Chinese? (I love it myself, but many students used to say that it was difficult to like Reebok's shoes, and the design of the clothes was acceptable to them).

In addition, in China, it has too little propaganda power, probably ......Nike, adidas's big advertisements, and the world's biggest brand spokesperson for various football and basketball ......In the end, there is no loud spokesperson in the later stage of Reebok, you look at Nike, adidas's store, Kobe, James, Rose, Messi (ADI was more ruthless in the BIG3 era, Garnett Duncan Maddie ......Jordan's Air Jordan Pulse (Wade Anthony Paul ......And who else is Reebok now except for Wall, who is not famous? Around 2000, I remember that there were a lot of people who bought Iverson's shoes and clothes, but even if they signed Yao Ming, they didn't sell much (except for a few practical people, most of the sneakers were still ...... for the stars).）

Propaganda campaigns have gone on for many years, and now even middle-aged people know Nike, adidas, but few know Reebok, because no one tells them, there is no overwhelming advertising and follower consumers, you can't expect every consumer to have a horizontal review before buying something to compare the pros and cons of Nike, adidas and Reebok, right? Most people now think that Nike, adidas are good and have face, but in fact, it is not the effect of propaganda?

Reebok advertising is not doing well in China, and Reebok does not have any big-name star endorsements now, Reebok was still good when Iverson endorsed in the past, and now Reebok doesn't seem to have any new shoes.

I won't disagree, it's just that Reebok is not doing well in the Chinese market, and the publicity is not good. Things are still very distinctive, very positive.