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On May 28, 2010, the Yibin Wine Industry Wine Culture Research Center of Yibin University established the Zhou Hongmo Research Institute. Zhou Hongmo was the Ming Dynasty Bangyan, the Guozi Priest Wine, and the Book of Rites, with rich writings and far-reaching influence. The site of Hongwan Liquor is located in Changning County, Yibin, Sichuan, which is also the former residence of Zhou Hongmo.
The name Hongmo wine also has a certain historical and cultural influence. "Elegant and delicate, mellow and harmonious" Hongmo wine is the elixir of flowing ideological and cultural blood. Hongmo liquor is a classic brand of Confucianism with high grade cultural added value, and it is the liquor capital Yibin under the unique and irreproducible ecological environment conditions, carefully developed with a long and high-quality traditional brewing process, with the essential attributes of green, organic and healthy, and the quality is superb and excellent.
Hongmo Liquor adheres to the traditional grain wine-making process and methods, and at the same time applies modern science and technology to the production process, which effectively guarantees the high-end liquor quality of Hongmo Liquor. Several national-level technicians of Yibin Liquor Industry Liquor Culture Research Center are the guarantee of the quality of Hongmo liquor. The weakly acidic yellow clay used to build wine and seal the kiln is highly viscous, rich in phosphorus, iron, nickel, cobalt and other minerals, which is very conducive to the reproduction and growth of wine-making microorganisms, and more than 150 kinds of microorganisms in the air and soil participate in fermentation, making Hongmo wine full and comprehensive, with unique personality.
Hongmo liquor is the first Mingren famous liquor in Yibin, the "capital of Chinese liquor", created by Yibin Dingyuan Cultural Communication and Changning County Hongmo Liquor Industry. Coming soon are the "Hummer VIP" and "Hummer Impression" wines.
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"Hummer VIP" wine and "Hummer Impression" wine.
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There is no history and culture, and there is a rigid copy, and the wine produced in Zhou Hongmo's hometown must have a historical origin? Zhou Hongmo is the priest of the country, not the wine.
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Zhou Hongmo's descendants made a fortune in the name of their ancestors, and they had labor, this thing, the work of floating clouds.
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Zhou Hongmo Research Institute successfully developed "Hongmo" liquor.
On July 14th, Professor Guo Wulin, Director of Yibin Liquor Industry Wine Culture Research Center, and Dr. Wang Jinyue, Yibin Chemical and Textile Research Center, went to Changning County to conduct research on the newly successful Hongmo Liquor of Zhou Hongmo Research Institute.
Mao Zhi, deputy director of the Changning County Party Committee Office, Zhou Xingfu, director of the Zhou Hongmo Research Institute, and Zhang Li, a researcher of the Zhou Hongmo Research Institute, warmly received Guo Wulin and Wang Jinyue.
Zhou Xingfu explained the production process of "Hongmo wine". On May 28, Zhou Hongmo Research Institute was established in Yibin University. After the news was reported by Hong Kong's Dagong Network, it attracted great attention from experts, scholars and entrepreneurs in Lingdong, Taiwan, and the United States.
A company in Guangdong preemptively registered the trademark "Hongmo". After repeated negotiations, Zhou Xingfu bought back the "Hongmo" trademark with 100,000 yuan.
Guo Wulin believes that the "Hongmo" liquor brand has unique advantages and should be built into one of the top brands in Yibin. "Hongmo" is named after Zhou Hongmo, who is known as "China's largest wine commander", Bangyan in the Ming Dynasty, Guozi Priest Liquor in Liangjing (Nanjing, Beijing), Shangshu of the Ministry of Rites, and Changning in Yibin; "Hongmo" liquor was born in the wine capital of China, and has unique geographical advantages; "Hongmo" liquor relies on the Yibin Liquor Industry Liquor Culture Research Center, which has a profound historical and cultural heritage and a large number of relics, which can expand and strengthen the Hongmo culture and Hongmo industry; Relying on Yibin Chemical Industry and Yard Textile Research Center, the composition of wine can be scientifically analyzed and tested to ensure its quality and quality; The operator Zhou Xingfu is the eighteenth generation grandson of Zhou Hongmo, who has served as the director of the distillery for many years and has excellent technology; Changning County and Yibin City have vigorously promoted famous and high-quality liquor, which has provided a rare political opportunity for the marketing of Hongmo liquor.
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Zhou Hongmo (1420-1491) was a native of Changning County, Sichuan, in the tenth year of Ming orthodoxy (1445), Jinshi and the first, the palace examination list, and awarded the Hanlin Academy a post of editor. In the seventeenth year of Chenghua, he was promoted to the secretary of the Ministry of Rites, and later served as the prince Shaobao. In the first year of Hongzhi, Zhou Hongmo returned to his hometown, returned to Xuzhou, founded Cuiping Academy, and edited "Xuzhou Mansion Chronicles".
Zhou Hongmo is one of the two leaders in the history of Yibin Changning Imperial Examination (the second place in the palace examination), and he is the person who combines official and literary affairs best in the history of Yibin. Zhou Hongmo wrote a wealth of books and covered a wide range of topics throughout his life. His formulation of the liquor culture and etiquette system of the Ming Dynasty and the demonstration of the history of Yibin liquor culture are of great significance to the excavation and promotion of Yibin liquor culture and the development of Yibin liquor industry.
The name Hongmo wine is intended to inherit the heavy history and cultural precipitation.
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