Chery Jaguar Land Rover s growth rate makes BBA uncomfortable?

Obviously, it is true that BBA has now begun to dike Chery Jaguar Land Rover, a low-key opponent, the high-sales models in China are all localized models, including BBA brands, such as BMW, Mercedes-Benz A, C, E-class, Audi A1, A3, A4, A6, etc., Chery Jaguar Land Rover's models are no exception, and Chery Jaguar Land Rover's growth rate in recent years is indeed amazing, in 2010, Jaguar Land Rover officially entered the Chinese market, With its elegant appearance and temperament, it has maintained rapid sales growth. At that time, Jaguar Land Rover's sales in the Chinese market were only 10,000 units, but in 2013, Chery Jaguar Land Rover's sales have climbed to 10,000 units, with an average annual growth rate. In these glorious three years, sales have increased sequentially

4% and. In 2014, Chery Jaguar Land Rover's sales in the Chinese market increased by 28% year-on-year, becoming the fourth luxury brand in the Chinese market to exceed 100,000 units in the Chinese market after BBA.

In addition, Jaguar Land Rover recently announced global sales data, in 2018, Jaguar Land Rover's global retail sales of 592708 units, Jaguar brand sales increased year-on-year, reaching 180833 units, the best result in history. Such a rate of expansion really makes BBA feel uncomfortable.

That's right, BBA's share in China has been affected in many ways, and Chery Jaguar Land Rover's momentum is very good.

Chery still has a certain technical strength, and it is impossible not to fight hard if it is pitted by the Indian Tata company, and if so, it is also a kind of redemption for them to get their teammates Jaguar Land Rover.

Chery, a large state-owned automobile brand, is naturally very familiar with the local market and local environment, and Chery Jaguar Land Rover has joined forces to naturally improve the quality and performance of the vehicle.

Chery Jaguar Land Rover's cars are indeed getting better and better, and the quality of the localized Land Rover is even better and better than the imported ones, the main reason is also because Chery's new partner, the joint venture Chery Jaguar Land Rover, has a very strong background strength. It has to be said that it is indeed a rare phenomenon that domestic Land Rovers have better quality than imported Land Rovers. At present, Land Rover not only realizes the localization of the whole vehicle, but also implements the localization of core components, and establishes a new Chery Jaguar Land Rover engine plant with Chery, and the power system has also been intervened by Chery, and the overall optimization is a lot.

Don't underestimate the domestic Land Rover factory, which is currently the most technologically advanced Land Rover factory in the world, with higher production standards, and has made compromises to adapt to domestic oil, road conditions and driving habits. Although Chery's technology still has some shortcomings, this part is supplemented by Land Rover. Chery Jaguar Land Rover, a big brand of large enterprises that have joined forces, is naturally not blown technically, coupled with domestic production, ** has declined sharply, and its brand premium and cost performance have also been highlighted, and Chery Jaguar Land Rover, which is a high-quality high-end joint venture brand with pure British blood.

This is naturally the reason why Chery Jaguar Land Rover has a strong strength background, the quality of the car is better, and consumers are more and more fond of it.