Is Heytea on the market, why is Heytea so popular

Now Heytea has not been listed.

Heytea was originally known as Royal Tea, but because it could not register a trademark, it was fully upgraded to a registered brand "Heytea" in 2015.

Heytea has completed a new round of financing and post-investment valuation.

Around 16 billion yuan.

Extended Materials. One. Heytea 2021 to be listed in Hong Kong? Heytea responded that it does not have any plans to go public!

On August 4, it was reported that a few days ago, it was reported that Heytea may choose to go public in Hong Kong next year, with a target valuation of 150 billion Hong Kong dollars.

equivalent to about 120 billion yuan). In this regard, Heytea responded that it was untrue news and did not have any listing plans at present.

It is worth noting that the news about the listing of Heytea has not been interrupted. Previously, it was also reported that Heytea plans to be listed in Hong Kong in the second half of the year, and CICC has been preparing for Heytea's listing in Hong Kong as early as the end of last year, and recommending it to its institutional customers.

In this regard, Nie Yunchen, founder and CEO of Heytea.

publicly denied it in the circle of friends, saying, "Unified clarification, we do not have any plans to go public this year." ”

According to the public information of the enterprise, Shenzhen Meixixi Catering Management, the main body of Heytea, was established in 2016 and is a franchise chain organization with white-collar workers and young forces as the mainstream consumer groups and leisure and drinks as the main products.

In 2016, Heytea completed Series A financing.

It is jointly invested by IDG Capital, a well-known investment institution, and He Boquan, a well-known investor, with a joint investment of nearly 1 billion. In April 2018, Heytea completed a Series B financing of 400 million yuan.

The financing led by the investment, with a post-investment valuation of 9 billion yuan. In March 2020, Heytea received an investment co-led by Hillhouse Capital and Coué (Cotue Capital), with a post-investment valuation of more than 16 billion yuan.

In addition, in June this year, there was also news that Heytea is about to complete a new round of financing, and all investors are old shareholders, and the amount of this round of financing has not yet been disclosed, but the post-investment valuation is as high as 60 billion. In this regard, Heytea did not respond.

Heytea is not yet on the market. However, Heytea is indeed preparing to launch a business partnership business in non-first-tier cities with suitable store types. At the same time, we will strictly screen and fully empower business partners, and will provide support for business partners in terms of brand, product, quality control, food safety, operation, training, and chain.

Click here to learn how to open a Hey Tea].

In order to allow more users to drink Heytea faster and feel the quality and coolness of Heytea, Heytea will rely on the experience, ability and resources accumulated in the past ten years to partner with a suitable store type in non-first-tier cities on the basis of the full implementation of the store partner mechanism in stores across the country.

In addition, Heytea has established the most stringent business partner selection standards and perfect training and assessment process in the industry. Business partners need to work in stores for more than 3 months, have comprehensive capabilities and a high sense of responsibility in product production and store operation, and fully understand and identify with Heytea's brand spirit and corporate culture. Heytea emphasized that all Heytea stores will maintain consistent quality requirements, and each store will use real milk, real fruit, real tea, and real sugar as raw materials, and partners who have been fully trained and skilled in practice to make the ultimate Heytea products for users.

Heytea is a brand founded by Shenzhen Meixixi Catering Management, headquartered in Shenzhen, Guangdong. Heytea has been committed to bringing users a new space experience with inspirational design, constantly exploring the form and design of the store, and bringing more new inspirational urban cultural landscapes to the city. On the basis of a deep understanding of the spiritual core of Chinese culture, Heytea uses young modern design techniques to create and present Chinese-inspired style stores, and deeply explores the various possibilities of tea culture.

What is Hey Tea? Hey tea has two meanings, one Hey Tea is actually a more popular milk tea name, on May 12, 2012, the first store of Hey Tea opened in Jiuzhong Street, Jiangmen City, Guangdong Province. It is the pioneer of new tea drinks, and the signature drink is Succulent Grape, Zhizhi Peach Peach, Zhizhi Mangman, etc., and the brand already has a number of chain stores in China.

Another meaning of Hey Tea is that when getting married, the newlyweds need to hire in the tea industry, because the tea tree can only sprout into a plant with seeds, and cannot be transplanted, so the ancients believed that tea is a symbol of steadfastness and evergreen, so it means that love and marriage are the same, and a couple can be blessed by drinking Hey Tea in the form of respecting each other and growing old.

Heytea, the pioneer of new tea drinks, is headquartered in Shenzhen, Guangdong. In 2012, Heytea originated in an alley called Jiangbianli in Jiangmen, Guangdong Province, and opened a new era of tea with a cup of original cheese tea. Heytea, formerly known as Royal Tea, was fully upgraded to a registered brand in 2015 due to the inability to register a trademark"Heytea heytea"。

As a younger, technological and international Chinese new tea beverage chain brand, Heytea gathers Chinese cultural traditions and creative innovation, focuses on presenting high-quality tea aromas from all over the world, and opens a new tea trend. As of November 2020, Heytea has more than 660 stores in more than 55 cities in Chinese mainland, Hong Kong and Singapore.

Click here to find out how to open a Coco Milk Tea Shop

In 2012, Heytea originated from an alley called Jiangbianli, formerly known as Royal Tea, and was fully upgraded to the registered brand Heytea due to the inability to register a trademark. Heytea is the original creator of freshly brewed cheese tea. Since its establishment, HeyTea has focused on presenting high-quality tea aromas from all over the world, giving new vitality to this ancient culture.

In 2016, Heytea received an investment of 100 million yuan from IDG Capital and angel investor He Boquan. Heytea has always adhered to and always maintained the high quality requirements for products. What HeyTea wants to share with customers is the true taste of tea.

In order to bring pure and pure tea to customers, the team pays attention to product research and development, adheres to the independent product research and development model, and sets up a professional laboratory in Shenzhen headquarters to devote itself to tea product conception, formula research and sample manufacturing. The "whimsical idea" of integrating salty cheese with natural tea fragrance is the original of Heytea, and the original cheese is highly respected by consumers.

The reasons why Heytea is so popular are that taste is supreme, good design, good marketing, and accurate target customers.

1. Taste first

Compared with Taiwanese and Hong Kong-style milk tea, Heytea uses oolong tea, jasmine green tea and other tea leaves to retain the tea aroma to the greatest extent; Heytea insists on using 100 high-temperature and high-pressure extraction, and each tea bag is only used once, so the tea flavor is more mellow and the taste is denser.

2. Good design

The decoration of Heytea is simple, fashionable, warm, high-quality and energetic. Heytea's largest store in Guangzhou has three floors, with a combined area of 2,000 square meters.

3. Good marketing

Once, hiring people to line up pushed Heytea to the forefront. Whether it is to hire people to queue up, we have no way of knowing, so we dare not say. However, if success is to write a good official account and then hire someone to queue up, it will be too simple.

4. Accurate target customers

Heytea focuses on young customers, not only tailor-made products in beverage research and development, but also has a very youthful and energetic decoration style, which perfectly combines modern elements with Zen elements in tea culture. Heytea associates brand values with young youth fashion, which greatly caters to the target group of young people.

Heytea must be a well-known tea brand in the tea industry. Therefore, every three or five headlines will inevitably appear in the news about Heytea. So, why is Heytea so popular?

Among the Internet celebrity stores, Heytea can be described as a popular niche. In Shanghai, three stores were opened in a row, and every family was popular. However, the emergence of abnormal consumers such as "scalpers" has also challenged the management method.

Heytea has been able to stick to the tea industry for five years, and it also relies on innovation. Since their inception, they have changed their menu several times, and in addition to keeping the classics, they have been working on the recipe and launching special models according to the season.

Looking at all Internet celebrity foods, the unit price will not be particularly high. Because, the food with a high unit price does not have the characteristics of popularity, and no matter how widely it is disseminated, users will be discouraged by the best factor. Therefore, lowering the threshold is an important step for Heytea to become an Internet celebrity food.

Why is Heytea so popular? Why is Heytea so popular with young people? The reason turned out to be.

Because of people's heavy mentality, if there is a popular model, there will be many people to try, and when there are more people, it will become popular.

First of all, the campaign is very attractive, secondly, the products are really good, the reputation is very good, and most importantly, the store has its own characteristics.

Because Heytea really understands young people. The soul of the Heytea brand is "inspiration", "cool" and "tea art", but these words rarely appear in the spread of Heytea. The important thing is not indoctrination, but resonance.

Heytea is called 'Inspired Tea', which conveys the experience of inspiration, consumers come to drink Heytea and feel that they are a very inspired person, and they will naturally resonate with you.

Milk tea is a seasonal food, and which brand is popular depends on which brand's marketing is done well, and it will not be so popular after that period.

vi is doing well, and the marketing is also very successful, so it is very popular.

The direct store model, the service is standardized, the quality is relatively stable, and the most important thing is to do a good job in marketing.

Things are really okay, and there are many Chinese, others are drinking, and what they can afford to consume, I always want to try it.

Heytea was actually called Imperial Tea before, and Heytea mainly positioned itself as a social currency, representing a high-quality, high-enjoyment petty bourgeois life under consumption upgrading. Most of the consumers are young people, and the first thing every consumer finally queues up to get Heytea is to take pictures and send them to the circle of friends, use Heytea to benchmark themselves, and shape their image in the circle of friends. Through Heytea itself, coupled with the petty bourgeois decoration of the store, it creates a slow high-quality living atmosphere.

In this way, the brand effect is getting bigger and bigger, and Heytea is getting more and more popular.

The tea is also good, and the taste is similar to that of Hey Tea.

Well done online marketing Taste aside.

It may be more in line with the taste of the masses.

Well done marketing, plus all sorts of speculation.

The taste is okay, there are fewer in the mainland, and things are scarce and expensive.

On May 12, 2012, the first Heekcaa, formerly known as Imperial Tea Royaltea, was born in an alley called Jiangbianli in Jiangmen, Guangdong. As the pioneer of cheese milk cover tea. Different from the traditional milk tea drinks on the market, which are coarsely made and cheaply cooked, Heytea focuses on presenting high-quality tea aromas from all over the world, giving new vitality to this ancient culture.

It is the goal of Heytea to make it convenient and easy for every customer and friend to drink their favorite tea.

At the beginning, the development of Heytea was not smooth, and the first store was dismal, with only a few hundred or even dozens of turnover a day. Neo, the founder of Heytea, cares about the product very much, and he collects feedback on Weibo and other channels to iterate the product every day. He knows that the basic skill of a restaurant is to ensure that all the products are not unpalatable.

If a customer eats an unpalatable product, they won't come next time. On the contrary, if all the products eaten by the guests are not unpalatable, they will come back next time. On the premise that it is not unpalatable, if you have new products and delicious products, you will continue to attract customers.

Heytea relied on this way of continuous improvement and new products to accumulate the first batch of fans.

If you are afraid of being deceived, you can go to the crowd, and there are some basic network novice training in it You can learn a lot of knowledge and technology I'm doing it right now I haven't invested a penny on my own I can already earn someone else's salary for a month in a week Look.

It's just a whim, and those businesses that don't have a base content won't last!!