The CEO of Heytea, who is born in the 90s with a net worth of 4 billion, has a market value of 16 bi

Nie Yunchen is one"A realistic version of the domineering president"CEO of the post-90s. He is a native of Jiangxi, born in 1991, and has done his best to survive, and now he founded it"Heytea heytea"The market value of the brand is 16 billion. From a poor boy from an ordinary family to a CEO worth billions, how did he do it?

When Nie Yunchen was in junior high school, he followed his parents to Jiangmen, Guangdong. His education is not high, and he went to the society after finishing his junior college at the age of 19. In 2010, Nie Yunchen opened a mobile phone store, but he didn't make much money later, so he decided to find another way.

One day he passed by a bubble tea shop and found that many people were lined up, Nie Yunchen thought to himself: There are also a lot of customers for milk tea brewed with powder, if it is a real drink, will it be more popular? In 2012, Nie Yunchen opened the first milk tea shop in Jiangmen, Guangdong, which is the predecessor of Heytea - Royal Tea.

Nie Yunchen attaches great importance to the long-term development of the brand, and his requirements for store image, product quality, and menu design are extremely high. However, Nie Yunchen's milk tea shop is not doing well, but he still insists on only making high-quality milk tea developed and made with fresh fruits. Finally, one day, his milk tea sparked an extremely hot consumption scene, and many people spent an hour or two in a long queue in front of the store.

As the bubble tea shop becomes more and more famous in the industry, Nie Yunchen will be in 2016"Imperial tea"Name change"Hey Tea"and obtained 100 million yuan in financing. In February 2017, Shanghai's first Heytea opened, and hundreds of people queued up every day for a month, and it took hours to wait for a cup of Heytea. Heytea is also very popular in Beijing, and some people are willing to queue for 3 hours to buy a cheese milk cap.

Nie Yunchen successfully completed a 400 million yuan Series B financing in April 2018, and at the age of 27, he was selected by Forbes China"30 under 30 years old"list, and later Heytea became a super brand with more than 500 stores in 49 cities.

Nie Yunchen, who is constantly forging ahead, has invested a lot of energy and cost to build a tea garden, in order to cultivate natural, pollution-free good tea. In order to ensure the freshness of the product in the market, Nie Yunchen's team has to develop hundreds of varieties every year. It is this kind of active R&D speed that makes Heytea's new rate far ahead, and the market praise rate continues.

In Nie Yunchen's heart, every customer is a friend and the driving force for him to keep moving forward. In order to have a better experience for customers, he adjusted the formula dozens of times, and in order to develop new flavors, he had to drink more than 20 cups of milk tea every day. Nie Yunchen pursues not only economic benefits, but also the long-term planning of the brand, and he wants to make Heytea a unique symbol that leads the global tea drinking culture.

In 2020, Nie Yunchen has been in business for 10 years, and now he is 29 years old and worth 4 billion, and he is an idol worshiped by many people. Looking back on Nie Yunchen's entrepreneurial road, he is not the darling of God, but with his tenacity and hard work, he has laid a foundation for himself. Although the market competition is fierce, Nie Yunchen always remembers the words he has been motivating himself in the early days of entrepreneurship, that is:

As long as you do everything well, time will always tell. ”

That's how he does it, he constantly improves the variety of products, introduces new varieties, attracts customers, and ensures the quality of the products, and wins the trust of customers, so he can do it.

It is because the reputation of the Heytea brand is very good, and it is not expensive, and it can be accepted by many office workers.

Nie Yunchen, the founder of Heytea, who was born in the 90s, only cares about the biggest thing and the smallest thing, the biggest thing is the brand strategy and future development direction, and the smallest thing is that the details can be detailed to the details, such as advertising, banner text, and store decoration, which is his unique vision and business acumen, the super research and development speed of new varieties of milk tea, and the continuous pursuit of natural and pollution-free responsibility.

Nie Yunchen, CEO of Heytea, pays attention to quality, builds brand effect, and actively develops product categories to ensure the freshness of products, thus occupying a large market share and achieving success.

I think it is the unique innovation of products, the courage to open up the market, and the unique vision of the beverage market that can make Heytea all over the large and small business circles in Guangzhou in a few years.

With high-quality ingredients and tastes. The most important thing about milk tea is the taste, and Heytea has done a great job in this regard, so everyone is willing to buy it.

Heytea Completes $500 Million Financing.

Heytea has completed a $500 million Series D financing with a total of 7 investors, including Sequoia Capital China, Hillhouse Capital, Tencent Investment, Temasek Temasek, L Catterton, Black Ant Capital, and Sunrise Oriental Capital. It is reported that after this round of financing, the valuation of Heytea is as high as 60 billion yuan, which has set a new record for the financing valuation of the new tea market. In fact, there was news in the market that Heytea was about to finalize a new round of financing, and the capital competition behind it was fierce, and it was once alleged that none of the new shareholders could squeeze in.

For now, however, this does not seem to be the case.

What are the advantages of Heytea to be favored by so much capital?

I think the popularity of Heytea lies in the fact that many bloggers on the Internet like to drink Heytea. Everyone thinks it's a very fashionable thing to be able to buy a drink in Hey Tea. And Heytea's service is very in place, different from other bubble tea shops, there are basically several options for more sugar and less sugar.

Consumers can adjust the taste of milk tea according to their own tastes and needs. And Heytea not only sells milk tea, but also carries out a lot of business on Heytea, such as the use of small programs. Mini programs are a very convenient option for many users.

Because if you want to download the app, it will occupy a lot of mobile phone memory, which is something that many people are unwilling to do. The applet is ready to use, which is convenient and fast. Users can see how popular this drink is on the mini program, how many people are queuing up in the bubble tea shop, and if they don't want to go to the store, they can also order takeout and let the delivery rider deliver the drink to their home or the company.

Which is better, Heytea or Nayuki's tea?

Hey Tea and Nai Xue's Tea, the two tea shops, in fact, the positioning of the two of them is almost the same, and they are both relatively high. I think Nai Xue's tea is more delicious and has a soft feeling, while Hey Tea's service is actually more dominant.

Because there are a lot of people who drink this brand, and sales have skyrocketed in recent years, it is favored.

Because the founder of Heytea is very powerful, he is a super famous bigwig, so he can win the investment of so many people, and Heytea can be favored by so many shareholders.

Because the market potential of Heytea is very large, and the product is very good, it can be favored by all shareholders.

It turns out that the impact of milk tea is not only the consumption habits of ordinary people when they go shopping, but also drives the milk tea economy, and many milk tea brands that were not good in the past. In the past, it was still an Internet celebrity brand that everyone sniffed about, but. Nai Xue's successful listing in Hong Kong and Heytea also received financing of 500 million yuan.

What is the significance of Heytea's financing at this stage? Let's take a look.

Heytea's competitor Nayuki went public on June 30. Heytea received 500 million yuan in financing this time, which made many people think of it. June 30th.

His rival Nai Xue was successfully listed in Hong Kong. Nayuki is the first new milk tea brand to be listed. At that time, many people speculated whether Hey Tea was about to be launched.

Heytea has been rumored many times to be on the market. Before that, even before Nai Xue went public, there were a lot of news rumors that Heytea was about to be listed, but Heytea denied this news, and now whether Heytea is going to be listed is still a mystery and very confusing. Every time the news of the last time came out, Heytea officially denied it, and Nie Yunchen, the founder of Heytea, also responded, saying that Heytea has no plans to go public this year.

The rapid development and growth of Heytea believes that for many young people, Heytea is no stranger to this milk tea brand, in just a few years, Heytea has become an Internet celebrity brand in many places, whether it is on the Internet or in real life, tea is very popular, popular other was founded in 2012, at the beginning it was just a small shop in a non-first-tier city in Guangdong, but after the formation of the brand of Heytea, As of February 2020, Heytea has opened 695 stores across the country. This time. Investors include Sequoia Capital, China Black Ant Capital, Sunrise Oriental Capital, etc.

After this round of financing, the valuation of Heytea has reached 60 billion yuan, and it has to be said that the milk tea economy is indeed not to be underestimated. And Heytea's competitor, Nai Xue's tea was previously listed. On the first day of listing, it fell below the Hong Kong dollar.

This can reduce the risk, and at the same time, it can also provide sufficient funds for Heytea, and it can also allow Heytea to have a further development.

The meaning of financing during this period of time is to hope to expand the brand, and also hope to increase the market value, and you can see that the forces behind it are also very strong.

In fact, I still hope to be able to grow my beverage company, and financing at this point in time is still conducive to the growth of their assets.

It has a very direct impact, it will accelerate the listing, it will definitely bring better development to the enterprise, it will definitely expand the market, and the competitiveness of the market will definitely become greater.

It will have an impact on the internal market, because Heytea's financing has made it the largest beverage brand, with a very high market value, and it is difficult for other beverage brands to develop.

It will affect the competitiveness of milk tea, and it will also affect the economic prosperity of the market, resulting in a more competitive market in the milk tea market.

It has affected the internal market structure, and has also led to a certain change in the current market size, which has also promoted the development of this brand.

The timing of this round of financing is quite meaningful. Heytea's rival Nai Xue's tea just rang the bell in Hong Kong on June 30。However, the stock price of Nai Xue's tea, the "first share of milk tea", broke on the day it was listed.

According to the deadline, Nai Xue's tea share price was quoted in Hong Kong dollars, with a total market value of about HK$28.6 billion.

However, the timeline of Heytea's listing remains a mystery to this day. Previously, the news that Heytea had been repeatedly rumored to be listed was officially denied. Founder Nie Yunchen also responded,Heytea does not have any plans to go public this year.

According to the data, Heytea, which was established in 2012, set off a trend of milk cover tea, and quickly became a popular consumer brand in capital. According to the 2020 annual report released by Heytea at the beginning of the year, as of February, Heytea has opened a total of 695 stores in 61 cities at home and abroad. HeyTea also launched sub-brands Xixiaocha and Xixiaohua in 2020.

This round of financing of Heytea has set a new record for the financing valuation of China's new tea drinks:

On July 13, the 21st Century Business Herald learned that Heytea had just completed a new round of financing of $500 million.

Previously, ** reported on June 24 that Heytea was about to complete this round of financing, with a grand lineup of investors, including IDG Capital, He Boquan, Meituan Longzhu Capital, Sequoia China, Black Ant Capital, Tencent, Hillhouse, Coatue, etc.

The report also pointed out that all the investors in this round of financing are old shareholders. Heytea's valuation reached an unprecedented 60 billion yuan in this round of financing, setting a new record for the financing valuation of China's new tea drinks.

Personally, I think that this round of financing of Heytea is still of far-reaching significance, because it can be rolled out more comprehensively, with far-reaching significance and strategic significance, so that more people can know this brand.

The founder of Heytea is Nie Yunchen.

Nie Yunchen, born in Dexing City, Jiangxi Province, Han nationality, founder of Heytea, graduated from Guangdong Vocational College of Science and Technology. In 2011, Nie Yunchen stumbled upon the rise of the domestic milk tea industry and became the favorite drink of young people. So he quickly seized this rare outlet and used the money he earned from opening a mobile phone store to open a milk tea shop called "Imperial Tea".

Since then, Nie Yunzhong has conducted in-depth research and understanding of the tastes of young people, and has created several popular milk tea drinks by imitating and borrowing from them. As soon as the product was launched, it was deeply loved by consumers, and Nie Yunchen also took advantage of the situation to sell Shen Hui and opened a number of branches, earning the first fortune of 10 million in his life.

It was not until 2016 that Nie Yunchen changed the brand name to "Hey Tea", and the development of the enterprise ushered in a new chapter. According to the data provided by Narrow Door Restaurant, as of October 15, 2021, Heytea has 848 stores, which is the largest number of stores among the milk tea chain brands.

Heytea's product line

1. Heytea ready-made products: including seasonal fresh fruit series, refreshing and non-greasy series, affordable recommended series, rich series, simple series, classic series, edible series, ice cream series, coffee series and other products. Representative products include:

Succulent grapes, Zhizhi berries, succulent bayberry, full cup of red grapefruit, roasted brown sugar bobo milk, taro paste bobo milk, etc.

2. Heytea bottled beverage products: Heytea has successively launched four series of bottled drinks: juice tea, sparkling water, light milk tea, and storm lemon tea. In 2019, Heytea began to prepare for the bottled beverage business, and chose Xiaofu to take sparkling water as the entry point, and in July 2020, 3 sparkling water products were launched.