Vipshop, which has made a high profile appearance on Double 11, can it still regain its sense of exi

Vipshop, which has a high-profile time on Double 11, still has a good chance to find a sense of existence. The annual "Double 11" has come to an end. In the early national shopping carnival represented by Tmall and JD.com, the player lineup has gradually developed from "polarization" to today's diversified development trend, more and more e-commerce platforms have joined the "Double Eleven" melee, and more and more offline retail has also appeared, not limited to the ** e-commerce shopping frenzy.

Among the many players outside of Tmall and JD.com, we have seen a "rather confused" Vipshop in recent years and released its own Double 11 record in a high-profile way. As of 12 noon on November 12, the number of orders on the Vipshop platform has exceeded 20 million.

After decades of rapid development, the e-commerce industry has gradually stabilized. In the face of the disappearance of the ** traffic dividend and the continued sluggish sales growth, the major e-commerce platforms have begun to go offline, making the "cake war" of the industry intensify. Due to the limitations of Vipshop's "sale", which lies forever on its own acre of three-point land, coupled with the failure of its previous transformation path, this makes Vipshop's recent actions "rushed" meaning.

In July this year, Vipshop launched a fierce "attack" on offline entities. YuiPinhui announced the acquisition of a stake in Shanshan Commercial Group 100 for RMB2.9 billion. Shanshan Commercial Group is currently a chain brand owned by five offline outlets.

It should be noted that the $2.9 billion purchase** is almost the sum of Vipshop's profits over the past two years. Vipshop's move was interpreted as an "online outlet" to acquire an "offline outlet" to expand its business.

In its early days, Vipshop was often referred to as an "online outlet store". Since its business model is almost the same as that of outlets, it mainly deals with brand "tail goods", so Vipshop has been talking about "brand discounts + limited-time rush sales" at the beginningand conduct business accordingly. Vipshop's intention to acquire is clear.

It hopes to quickly replicate the sales advantages accumulated on ** to offline in two different ways, so as to establish a huge offline "sales" field. But,Unlike the high growth and high profit characteristics of ** sales, the low growth and low gross profit of the offline outlet industry will challenge Vipshop's operational capabilities.

I think there should still be opportunities, and as long as you grasp the opportunities, nothing is impossible.

I guess it's okay. After all, the strength of Vipshop has always been about the same.

In fact, for himself, its development is still very promising.

Vipshop's Double 11 event is really discounted.

Vipshop's annual Double 11 activities are very strong, with large coupon full discount activities, coupon cash activities, overseas free shipping activities, etc.

From October 20th to November 14th, the Super Category Festival, Super Brand Festival, Super Brand Day and Member Day will be launched in turn. There are also innovative scenarios such as "Super Value Alliance", "Upward V Generation", and "Must Buy List" to bring consumers a surprise experience, creating an "annual consumption feast that is really worth it".

At present, the 2022 Vipshop Double 11 event has been launched, and the Vipshop Double 11 Special Sale Carnival provides many product categories including clothing, beauty, furniture, maternal and child products, digital home appliances, fresh food, outdoor sports, books and audio, recharge and payment, overseas purchases, and insurance and financial management.

Vipshop's "Double 11 Sale Carnival" will be officially launched at 8 p.m. on October 20 this year, and the event will last until November 14, 2022.

Starting from 8 p.m. on October 20, everyone can also participate in the pre-sale event of Vipshop.com's Double 11.

Double 11 activities,The main theme is "no routine, really cheap", with thousands of brands, with a "no routine" way。The prelude to Vipshop will ring at the beginning of the month. November 1st - November 5th is the brand day, November 6th - November 9th is the prepaid deposit period, November 9th 8 pm - November 10th 8 pm is the warm-up period, November 10th at 8 pm Vipshop will be the first to go on sale, "no routine, really cheap" discount will last until November 14 at 9:59 am.

Introduction to Vipshop's Double 11 event.

From 20:00 on November 10 to 09:59 on November 12, members can enjoy the cross-brand discount of 199 minus 100, 498 minus 100, and 298 minus 60 after purchasing "Vipshop's different non-breakdown floor price brand special session, non-Vipshop international brand special session, and non-Aililuxe brand special session;

2. Gift certificates can be used for orders with discounts;

3. If the participating orders are returned, the discount amount allocated to each product will not be refunded; If the order amount does not meet the conditions of free shipping after return, 10 yuan shipping fee must be deducted from the refund;

4. Vipshop** and mobile terminals participate in this event;

5. "Vipshop will not participate in this full reduction activity.

In addition, Vipshop's activities in November also include shopping coupons:The coupon value of November coupons is: 20 yuan off for 200 yuan, 30 yuan off for 300 yuan, 40 yuan off for 400, 40 yuan for 320 (new members only!) ）

Vipshop Double 11 will definitely engage in activities, any e-commerce platform will not miss the opportunity of Double 11, once a year, those platforms or merchants will definitely participate in the launch of the corresponding discount activities, you can rest assured.

Vipshop has an event on Double 11. Vipshop not only organizes activities on big festivals, but also usually conducts activities. It's still more affordable to engage in activities.

There will be activities on Double 11, and then there will be activities on Double 12 Vipshop, and Vipshop will generally engage in activities, and there are a lot of activities in their house.

Dear friends, Vipshop is an online platform, so it will also engage in activities on Double 11 with Tmall**JD.com.

Will engage in activities, double 11 sale, ** much lower than usual, Vipshop will also have many discounts in normal times.

E-commerce platforms will not miss Double 11 and Double 12, and will warm up the event in advance.

Of course, Vipshop will engage in activities, and there are many discounts that you can pay attention to.

Of course, the whole network e-commerce platform will do activities on Double 11.

Yes, pay attention to the activity.

Secretion, to tell you.

Nowadays, it is common to use the public account to receive coupons.

On the one hand, it is more convenient and can be used directly.

In addition, the strength is really large.

Crowd number: Love returns.

You can try this, I've been using it for a while.

Surrounded by warm wishes, life is long.

For a leisurely weekend, open your ears.

Vipshop will hold activities on Double 11. With the theme of "no routine, really cheap", with thousands of brands, with the way of "no routine", consumers are exempted from all complicated shopping processes without making up full discounts, no need to receive red envelopes, and no need to calculate coupons, directly present the floor price of goods, implement one price to the end, and use the most convenient way to benefit consumers.

This is some**, but some are fakes, pay attention when buying, don't be greedy.

This is some**, but some are fakes, pay attention when buying, don't be greedy.

Well, most of them are**; Because these ** are all claimed to be**; But occasionally, there will be non-**.

Generally speaking, don't buy large items on this. I feel that the optimization and user experience are still not as good as the little red elephant, after all, the quality is ***!

Personally, I recommend that things that are too expensive should not be bought there. Cheap rush is acceptable, after all, you can return it for no reason.

Vipshop will buy insurance, guarantee**.

Most of them are still good, I have bought shoes, clothes, skin care products and shoes should be **, that is, basically a year or two ago, I bought two pairs of them. The quality is ok.

Most of the clothes I bought were pretty good. But it feels good to buy two skin care products with a relatively large color difference, and it should be **.

Personally, I recommend that things that are too expensive should not be bought there. Cheap rush is acceptable, after all, you can return it for no reason.

Vipshop will buy insurance, guarantee**.

Yes, I bought two clothes, it cost six hundred dollars, and the quality is not good at all. **The shooting is very close-fitting, and the difference between buying and a**is too far away.

Stuff is really not very good! And buy back want to return, free shipping products, delivery postage to the buyer to bear, no next time, has been uninstalled.

After all, online shopping is not as good as buying directly in the store, because you can't see the real thing.

That is, if the goods are not satisfied, they can't be returned at all!

I've bought it there many times, I personally feel pretty good, their customer service after-sales service is very good, any problems will be solved for you, I use a discount coupon every time I buy it, it's very cost-effective, I don't know if you're using it, the dragon coupon can be received.

It's okay, much better than **.