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First, it is recommended to take a look at the "Network Marketing Practical Password-Strategy". Skill. Case", this book is the author's personal summary of the actual practice of network marketing in the past few years, in this book, through three parts of elaboration, the introduction of practical strategies and skills of network marketing, and the analysis of a large number of practical cases, through the study of successful people in-depth dissection, so as to reveal the secret of their success, and then put forward their own views on the actual marketing of the network, the author explains in place, the point of view is prominent, convincing, you can refer to the following.
The other book is "The Book of Analytics", in which the author focuses on how to optimize practical, business activities through the application of the book, which is based on his experience in the company's analysis department, and the book is written with a strong practical nature. In short, for the purchase of books, we must choose the kind of books that are practical and strong, not too theoretical, after all, to be applied to life, too theoretical books will seem too boring, stop halfway, but also choose the kind of books that combine facts.
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I think the current courses of online marketing are boring, rigid, theoretical, and not practical enough. A good online marketing course is to use more online marketing platforms such as blogs, forums, spaces, meager mailboxes, communities, **, search engine optimization to do advertorial marketing, soft advertising, which requires their own long-term practice.
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That's a solution! I'll probably talk to you about the system! Hope it helps!
Books are also commodities, and the purpose of marketing is to sell well, and to promote them on the Internet, not only online channels, but also product design, product packaging, official information about books, the author's popularity, whether the content of the book is in line with the public taste and the popular craze! These are important points!
Author's popularity: Why Xu Jinglei's book sells well, the name of the person and her blog are the best promotional materials.
The content of the book: Different social eras, different classes, and different states like different fashion types, just like the current "Snail House" TV series is very popular, and the same book is also very good, because the content and materials of the book are very in line with the current hot spots!
Product design and packaging: It is also very important here, especially the official**, a book is like a movie, and having its own official ** will have a longing for attracting users to the product, just like watching the movie premiere, watching the movie official**, watching the game official**, good visual impact, text skills, art design, etc., are making a potential foreshadowing for the sales of the product.
Network promotion: If network promotion is a simple post, blog can be sold, then everyone can sell good products, when many people think of it, it is estimated that it is a trap, network promotion has a premise, the premise is just about the same!
Now there are a lot of online channel providers, when the bookstore, Amazon these book channel providers are also a good channel, although divided into cooperation, at least can borrow his channel to sell, but, no matter how to promote, to give yourself a positioning, you are selling books, the customer base is at least the customer group of books, can not be put into the game category, otherwise it will be half the effort!
Unless you're a game book!
The words may be a little rough, but at least I don't think it's rough, I think selling a good thing is to make a good product solution! Just like a complete industrial chain, you need resource integration, production and manufacturing, there must be product packaging, marketing and promotion, logistics and transportation, terminal retail, these are closely linked, it's over!
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If you need to read what books do you need to read to learn the new ** operation, if you are now promoting it through self-promotion or networking, what kind of books can be seen as a basis or as a better book that can be referred to in daily operations?
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I think it's better to do a ** practice of network marketing, the content of those books is available on the Internet, as long as you read more and read more, it is more effective to combine your own practice, otherwise it is useless to read books.
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One of the must-have books for SEO personnel: "SEO In-depth Analysis - Comprehensive Exploration of the Core Secrets of Search Engine Optimization" (ZAC Strongly Recommended) "SEO In-depth Analysis" is based on the common questions, frequently discussed problems, easily overlooked details and common error theories of SEO practitioners, and conducts in-depth discussions on all aspects of the SEO industry, so that readers can have a clearer understanding of SEO and operation ideas. The content is divided into two categories:
The first is a detailed discussion of various issues involved in SEO by the author based on his real and rich SEO experience, mainly including analysis of basic principles of SEO, SEO practical operation ideas and methods, data analysis of common tools, competitor analysis case practice, data analysis and guidance, comprehensive application of SEO knowledge ideas, SEO team building, interpretation of common SEO problems and some thoughts on the SEO industry; The other is for the author to invite front-line practitioners in the industry to share all aspects of dry goods, and analyze SEO and those things related to the operation of the first in all aspects for readers in the form of multi-angle, multi-thinking and multi-experience. One of the essential books for SEO personnel: SEO Art (zac translation) SEO art This book is compiled by four American search engine optimization masters, the actual combat stuff contains more, the basic big let Zhizhi skip it, in order to let friends in Chinese mainland can also enjoy the knowledge in the book, zac spent a lot of time on the Chinese translation of this book, so that everyone can study it is very convenient, of course, the quality of the content is needless to say, very level.
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Students who are just getting started with SEO are often confused by a variety of tutorials, and may even be misguided by some SEO charlatans and lead astray. For SEO, you can't learn SEO by brushing Weibo and visiting forums every day, and you need to read and read books to return the traces of the real system. Today, SEO knows if I recommend a few good books in the SEO industry for you.
The first book: the third edition of "SEO Practical Jungle State Code".
This book can be called the bible of China's SEO industry, and it has been published in three consecutive editions. The language in the book is very scientific, and the knowledge covers all aspects of SEO. It is a classic book for SEO introductory.
SEO Combat Password (ZAC). Zan Hui (ZAC)'s "SEO Practical Password: 60 Days** Traffic Increase 20 Times", sales are particularly good, I also started a copy, is learning, I feel that whether it is for beginners or experienced people who want to improve, this book is a good choice.
Compare systems. The second book: "SEO In-depth Analysis".
The author of this book is "Ruffian Zirui", and the biggest highlight of this book is that the knowledge discussion is relatively deeper. Rather than saying that SEO practical passwords are textbooks, then this SEO in-depth analysis is a more in-depth research book. This book is recommended by many SEO gods in China.
As a newbie to SEO, you can't miss it.
The third book: "SEO Art".
The reason for recommending this book is, first of all, that the author of this book (foreign) is a good person in the SEO industry, and the other is that the translator is also an SEO insider, which is the author of the first book, Zac. This book is mainly recommended for friends who do Google SEO. The downside is that some of the knowledge involved in the book is relatively old, but compared to other SEO books, it is still worth reading.
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I've had this question once, but I can do it once.
I've read a lot of books, but I can't tell you that you can go to the bookstore and buy them yourself if you like them, because not everyone can understand the truth of online marketing books, if I recommend what books you read, and you don't get the desired results in the book, then I'm not a sinner. In fact, to be honest, there is nothing to look for in online marketing books, because the so-called network workers, or online entrepreneurs, their understanding of network marketing is different, including mine, which is also different from theirs. Do you know why?
Because there is no fixed method of network marketing, network marketing is a thing of thinking, and not everyone can play network marketing, some people can only play network promotion are reluctant, let alone network marketing.
If you want to do a good job in network marketing, you still need to understand the basic content, and the so-called foundation is to understand how many platforms on the network can do network marketing. In fact, many people are very confused and don't know where to start, in fact, I tell you, if you want to promote on that platform, you will take three days on that platform, browse all the pages, read all the information carefully, don't pull down a word, you will understand how to do it...If you still don't know after reading it, then it means that your brain can't play network marketing, so let's change to another job.
Don't expect any teacher to tell you how to do it, if someone tells you how to take this step, you take a step, you tell you how to go in the second step, you take another step, if you don't tell you, you won't go, then you will never succeed through network marketing.
Summary of the nth power knowledge hall:
Network marketing can be divided into the following according to the pre-promotion: >>>More
What is Internet traffic portal? In fact, in short, it is the online login channel when we go online, but from the perspective of network marketers, the Internet traffic entrance is the only channel to obtain a large number of users. >>>More
The 2011-2012 curriculum system design concept has carried out scientific innovation, transcendence and improvement on the basis of summarizing and reflecting on the experience of network marketing in the past six years. "Shi Jianpeng" in the objective examination of China's current enterprise market environment and the development of the network economy, as well as the rational response to the post-financial crisis period of enterprise development and changes of scientific analysis and judgment, tailored with the above-mentioned enterprise network marketing problems to match the 2011-2012 system network marketing training course system, in order to better assist enterprises in rapid, healthy and sustainable growth, in the continuous exploration and cooperation practice of common progress. >>>More
Now there are a variety of network marketing methods, you can take a variety of words in an all-round, multi-connection combination of ways to promote and promote, the following several popular ways landlords may wish to try it! 1. Do a good job in Weibo marketing, which is the lowest cost, under the premise of obtaining the consent of the customer, regularly send ** + text promotion on Weibo, you can send customers small gifts, they will agree. Then remember that Weibo should be authenticated and add v so that it can be authoritative! >>>More
Typically, online marketing consists of the following parts: >>>More