What does the online marketing course include?

The 2011-2012 curriculum system design concept has carried out scientific innovation, transcendence and improvement on the basis of summarizing and reflecting on the experience of network marketing in the past six years. "Shi Jianpeng" in the objective examination of China's current enterprise market environment and the development of the network economy, as well as the rational response to the post-financial crisis period of enterprise development and changes of scientific analysis and judgment, tailored with the above-mentioned enterprise network marketing problems to match the 2011-2012 system network marketing training course system, in order to better assist enterprises in rapid, healthy and sustainable growth, in the continuous exploration and cooperation practice of common progress.

The design ideas will be better combined with the actual marketing of enterprises, build a network marketing system, and adopt different learning methods according to the needs of different enterprises. At the same time, after six years of brewing and hard work, "Shi Jianpeng" in 2011 grandly launched the "Marketing China - Network Marketing Learning System", condensed the search engine, e-commerce ** Mingwan.com, McDonald's chain management experience, building materials enterprise management experience, Tsinghua School of Economics and Management professional intellectual support, so stay tuned.

The construction of enterprise network marketing learning system is trilogy: 1. The storage function of knowledge; 2. The practice function of skills; 3. Transformation and application of training.

What does the internet marketing course include under gxb2m hope to help you.

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Website building, promotion, customer service, transaction, after-sales.

It is a system project that cannot be walked on one leg.

You can go to "Good Business" to have a look, it will inspire you!

Principles of Computer Network, Introduction to E-commerce, Fundamentals and Practice of Network Marketing, E-commerce and International, E-commerce Letter Writing, E-Commerce Marketing Writing Practice, Marketing Planning, Web Color Matching, Web Design, Web Standards and Reconstruction, FlashAction Script Dynamic Filial Piety Drawing Design, UI Design, E-commerce Construction, E-commerce Management Practice, ERP and Customer Relationship Management, E-commerce Logistics Management, E-Commerce Professional English, News Gathering, Writing and basic skills.

In the Internet era, companies that know how to keep pace with the times will realize the importance of network marketing. In order to take advantage of the low threshold and low cost of the Internet, large and small enterprises have entered the Internet to carry out network marketing. When every business is inseparable from network marketing, this field needs a lot of talent investment, therefore, network marketing is ushering in a broader employment prospects.

The popularity of the Internet in China and the increase in the number of Internet users have increased the importance of the Internet in terms of communication. Therefore, talents who understand both traditional marketing and network marketing will be very sought-after in the current market. People's living habits are constantly changing, the Internet has become more and more the mainstream of society, and more and more small and medium-sized enterprises have felt the charm of network marketing.

The demand for network marketing talents in the industry is also increasing.

The major of network marketing mainly focuses on computer and network technology, management principles, Western economics, marketing, introduction to e-commerce, network marketing, etc.

Main coursesComputer and Network Technology, Principles of Management, Western Economics, Marketing, Introduction to E-commerce, Internet Marketing, Network Database, SEO and Optimal Marketing, Operation Management, Online Payment and Settlement, Network Advertising Practice, Web Design and Production, Network Market Research and Innovation, etc.

Basic methods of online marketingWireless Marketing Law, E-mail Marketing Law, Network News Marketing Law, Forum Marketing Law, Blog Marketing Law, Database Marketing Law, Viral Marketing Law, Network Event Marketing Law.