What is the drainage method of the cake shop?

**Advertise, taste, and engage in activities in dense areas.

1. Locate customer groups.

First of all, you need to know who our customers (customers) are, and then locate our customers in detail!

Is my client a college student, a white-collar worker, a mother, or a child? and the gender and approximate age of the population.

Second, look for target customers.

If you want to find your target customers, you must find out where their "gathering place" is! 9 For example: The owners of the community or the parents of children are the gathering places of our target customers, so we can find our target customers from here.

3. Identify customer needs.

The needs of different customer groups are very different, so we must find our target customers, otherwise we will not be able to position the product.

Fourth, drainage and expansion.

Add more groups, be active in the group, participate in the group, output valuable views to others, and start adding friends when you don't want to, so it's easy to be reported and kicked out of the group.

Fifth, multi-channel publicity.

Six-channel cooperation.

Due to the difference between the private house and the store's business mode, there is no choice to plan and burn the wedding section. The head of the company's Jiangxi unit cooperates to provide desserts, Tai West pastries, afternoon tea and other products.

First, understand your own products, know what characteristics and goals your products have, and the target customers of your own teasing Li bakery. Second, provide intimate and humanized services. Many of the bakery's customers are women, but in fact, they can also provide more seats, such as seats for tea tasting, free tea, and the use of some clean utensils.

When customers buy their own products, they can put a small bag of new products in the store to let them know more about the store. Third, let customers know about their products You can provide a large number of tasting activities in the store, as well as discounts and membership services. In particular, freshly baked bread can be discounted before closing.

Fourth, it is very important to make guests feel the satisfaction of shopping and happiness, the bakery is a food store, and the environment of the store can make customers feel elegant and clean.

The method of promoting and draining the cake shop is as follows:

1. Use POP advertising to promote:

That is, the advertising in the store, which is divided into 3 forms - store advertising, window display and ** order. When the store is opened, it is recommended to do a good job of window display and ** order.

The window display of the cake needs to be very particular, the overall color matching should be harmonious, the display elements should not be too much, and the goods should be placed in a staggered manner, which can be continuously optimized by slowly adjusting until it feels comfortable.

2. Use flyers:

After the store opens, it is definitely not enough to pass by the ** in front of the store. How do you attract as many people as possible to the vicinity of the store? Sending flyers offline is a great way to do that.

The design of the leaflet needs to pay attention to the following two points: the first is that the promotional content should not be too much, and it is best to be able to see the key points at a glance (the characteristics of the cake, marketing activities); The second is that the color of the page should not be too bells and whistles, too many colors are easy to blur the focus, and it is easy to cause visual fatigue.

3. Use the network to publicize:

After entering the Internet society, everyone is inseparable from mobile phones, and naturally they are inseparable from the Internet. If you only focus on offline promotion and ignore online promotion, you will definitely lose a large number of young customers.

Another point to pay attention to in online promotion is that because cake shops are not easy to store and transport, it is best to target young people in local or nearby residential areas and schools when promoting online.

Summary. Kiss! Hello Personal advice:

You can drain traffic at a loss and calculate the cost, such as opening a cake for free, buy one get one free, or apply for a membership card, and members who charge money can get discounts or free bread every week, so as to attract customers into the store first, because you say that your cake is delicious, then your product is of excellent quality, which can naturally attract customers to repurchase. Or door-to-door delivery service, if there is a school nearby, a high school or a university or something, you can advertise it in the school, and there are still a lot of cakes for students to buy.

Kiss! Hello personal suggestion: you can drain the traffic in a loss-making way, calculate the cost, such as opening the cake for free, buy one and send the town to hold one, or the royal friend celebration to do a membership card, the members who charge the money can get a discount or can receive bread for free every week, first attract customers into the store, because you say that your cake is delicious, then your product is of excellent quality, which can naturally attract customers to repurchase.

Or door-to-door delivery service, if there is a school near the lead, a high school, a university or something, you can advertise it in the school, and there are still a lot of students buying cakes.

Eggs attack the cake shop to drain the traffic; 1. The most convenient way for cake shop promotion and drainage is to promote it in the circle of friends. Taking a photo of the cake and posting it to the circle of friends can attract a lot of customers like relatives and friends, which is the first step. 2. After the first step, there are customers in Hupang Town who come to the door, and we must give good customer service, provide customers with delicious and clean cakes and other desserts, and then the customer psychology will be easy to praise you.

After that, you can ask your friends to help you promote your cake shop on Moments, and then you can send some small desserts to your friends. 3. The second method is to push it on the ground, and make your cake shop desserts into flyers for people to distribute flyers to places where people gather, which is also a good way to promote and drain traffic. 4. After that, you can also open Meituan and other takeaway cakes, and the platform will also give a certain amount of traffic, so that your cake shop will also be promoted.

If you want to drain traffic, first of all, Meituan, Ele.me and other takeaway platforms must be opened, and then you must do a good job of talking about your own façade, store environment, and cake style. To give you a suggestion, it is recommended to publish your small ** with only cake on the Internet, to attract reading and attract customers with the fun of the production process, if you can, please food bloggers, etc., to go to the store to shoot and eat broadcasts, this publicity is greater.