Papi sauce advertising space sold for 22 million, is it worth it?

I like to watch the ** of logical thinking and papi sauce, and I have almost brushed it all over. I'm looking forward to logical thinking for a lifetime, and I also hope that Papi-chan will make her debut as soon as possible. Logical thinking made my mind brainstorm again and again, and papi-chan gave me a hint of laughter in my busy time.

But if Papi sauce is used as the anchor and think tank of PA Ji Thinking, and Luo Pang becomes Luo Pi Chan, will they gain such a huge fan base? Everyone has their own areas of expertise and their own interests, and these two people just happen to amplify their respective strengths and let more people know about them. And they all have the ability to attract attention with their areas of expertise, earn money or popularity, they are actually each of them.

There must be thousands of people in the world who want to share their values after reading, but there are really only a handful of people like Luo Pang who really succeed in making money by relying on these. And the world wants to share his usual jokes and show his acting skills, and I hope that these people who attract more attention can definitely circle the earth several times, and there is really only papi sauce that has done it in a short period of time. Therefore, I am 100% sure that Luo Pang will never say this, because the person who came up with this is definitely a loser.

Well, well, that's amazing.

From the beginning of the year-ring imitation to the present, the ** of "papi sauce" has always been the focus of everyone's attention, first obtained 12 million financing, and then experienced the rectification and other turmoil ordered by the State Administration of Radio, Film and Television, and recently "papi sauce"** advertising investment, was actually filmed an advertisement of 22 million**, this **code filial piety even Hunan Satellite TV or CCTV can not do.

A month ago, as the investor of the Internet celebrity "papi sauce", Luo Zhenyu priced the tickets for the advertising resources bidding communication meeting to the water level of 8,000 yuan. Luo Ji Siwei's WeChat message has just been pushed, and Bao Aile, the CMO of Lagou.com, decisively placed an order, she said that she didn't want to understand what the future of Papi sauce would be, but "the changes in the market are all scolded before they are understood", so it is not so much a big bet on the imagination space of "Papi sauce", but rather a purchase of a ** learning ticket driven by awe.

This imprecise motive has indeed diluted the commercial purity of the bidding event of "Papi Sauce" to a certain extent, and the controversy has amplified the industry's dissatisfaction with Luo Zhenyu: between the up-and-coming rookie and the cunning businessman, the scale in the public's heart is too easy to tilt towards the former, so as to naturally make up the marionette-like plot.

Just like the universal youth hostel that was recommended by Han Han for many years, it became famous overnight, but it caused dissatisfaction among fundamentalist supporters, who were worried and wary that commercialization would change the ideal complex of literary and artistic works, and made reverse blessings to idols in the case of wishful thinking: "I'd rather not want you to be popular."

**Please be sure to indicate the source and link! Shangzhichao.com **: The results of the papi sauce advertising bidding will be worth the 22 million papi sauce advertisements? Shang Zhi Wax Fiber Tide.

22 million, deal! With the auctioneer's hammer dropped, the Internet celebrity "papi sauce"** patch advertising resources were sold. This unexpected ** has made the "Internet celebrity economy" the focus of attention again.

**Does the transaction mean that the "Internet celebrity economy" has ushered in the favor of enough capital? A closer look reveals that things are not that simple. As the winning bidder of the first advertising auction since the ** era, in addition to obtaining the resources of patch advertising, it will also receive extensive attention and discussion for a period of time, which is also an important factor for bidders to consider.

However, this kind of bonus that only comes from the "first time" cannot be replicated. Therefore, it is difficult to win the bid as a clear reflection of the degree to which the entire "Internet celebrity economy" is recognized by capital.

The "influencer economy" is ultimately an attention economy. The Internet has greatly enriched the communication channels, and ordinary people may become "Internet celebrities" overnight, which is the dividend that the Internet era brings to every talented person. As Xu Xiaoping, an investor in "Papi Sauce", said:

The wind is coming, and the papi-chan is taking off. However, for the many Internet celebrities who continue to emerge, it is also difficult to become the next "papi sauce", and the "temporary success" of "papi sauce" is also difficult to replicate. After a short period of popularity, a large number of Internet celebrities quickly lost their influence in the face of the aesthetic fatigue of netizens, and the "Internet celebrity economy" has also become a "meteor economy".

For Internet celebrities, if Solu wants to get enough fan attention, it is not enough to have communication channels, but more importantly, it is necessary to have strong content creation capabilities and continuous innovation capabilities, whether it can produce excellent content works that are attractive and resonate with netizens, and at the same time maintain the freshness and high quality of the works through innovation.

In the Internet era, in the era of continuous public demand, it is very difficult to continuously produce high-quality content products. Not only is the experience of "Papi-chan" difficult to replicate, but its future fate is also full of tests. Recently, the more and more negative reviews of the ** short films he created are warnings.

In addition, greater influence means greater social responsibility. "Internet celebrities" have become celebrities from the grassroots and have an increasing impact, and the content they create must conform to the mainstream values advocated by the entire society, and must face more and more diverse evaluations from society and the Gregorian calendar. A few days ago, the State Administration of Radio, Film and Television has required the rectification of the foul language in the "Papi sauce" series**, and it can only be relaunched after meeting the requirements of the general rules for program review in the online audiovisual industry.

Therefore, the ** transaction may represent the current market's recognition of the Internet celebrity "Papi sauce", and it can also be said that the market is a kind of pursuit of the "Internet celebrity economy", which has a certain demonstration effect. "Internet celebrities" can only have a monetization foundation if they use constantly updated high-quality content to attract fans and maintain a good life cycle. Without core competitiveness and creativity, a large number of "Internet celebrities" will become passing stars.

<>There is also a series of ** coaxing behaviors. Papi-chan and her agent had talked about putting itAll the profits from this advertisement were donated to his alma mater. Papi sauce herself has become the first Internet celebrity because of this, in addition to the money for advertising, she also received a lot of financing and obtained hundreds of millions of funds to use, but because there are some insulting language in **,As a result, it was ordered to rectify by the Bureau of Radio, Film and Television.

Everything on the internet happens so fast and changes so fast. When the overall image of the Internet celebrity is still at the stage of face painting, papi-chan, a self-proclaimed "beauty and talent.""The woman, who made fun of **, realized the leap in financing, from 0 to 12 million yuan to 22 million yuan in advertising transactions**, became the most valuable Internet celebrity.

The news of API-chan's single** ad auction caused a lot of controversy, especially when investors said they expected the auction ** to be at least $10 million. This is mainly because people have not yet adapted to the amplification of the spread of network carriers, which is an emerging mode of communication. and did not realize the effect of communication through such a model, which is largely close to or even more than the role of traditional mass advertising space.

Papi sauce appeared at the most suitable time, so that the image of Internet celebrity appeared in front of people's eyes, so that people gradually understand.

In addition to the value of the product itself, there is also the popularity brought by the promotion of this papi sauce, which will also bring popularity and purchase volume to the product.

The decision itself is not on the person's endorsement, but on the value of the commodity and people's love.

** itself is not determined by whom, but by the value of the product itself, it is impossible for something to become thousands or tens of thousands of dollars.

The reason why it is so high is that it is worth its own, and the second is the popularity of papi sauce, therefore, it has been coaxed up.

Can you get 2200 if you sell 2200 papi I think there is a lot of moisture in the auction industry.

How much did the papi sauce advertisement auction for? Today is the day of the papi sauce advertising auction, and I will bring you specific news at the first time, let's take a look.

On April 21, it was reported that this afternoon, the ** advertising patch bidding meeting of papi sauce was held, and the starting price of this auction was 217,000 yuan, and the final winner was the No. 2 bidder, who auctioned 22 million Bishen slippery yuan.

After the auction began, Luo Zhenyu, the founder of Luo Ji Thinking and one of the investors of Papi sauce, took the stage to speak.

That's all for the auction information, I wish you all a good mood.