Luo Yonghao changed careers to be an anchor, why did netizens complain that a good hand of cards was

This question should be analyzed from three perspectives.

First of all, let's talk about Luo Yonghao, Luo Yonghao was born in 1972 in Yanbian Korean Autonomous Prefecture, Jilin Province, he said that he was successful and not very successful, said that he was not successful, undoubtedly he was successful again, he did **, ran a school, founded a business and published a book, at the beginning of his Niu Bo network, young people generally heard very little, and then ran Lao Luo English Training School, I don't know if it is still there, I haven't heard about this school for a long time, at that stage there was also a book called " Mein Kampf". <

Later, in 2012, Luo Yonghao announced that he would make smart phones, and created a brand called Nut Mobile Phone, which was later the hammer mobile phone on the market, compared with several other strong brands of mobile phones on the market at that time, its popularity is not the same, whether it is mobile phone performance, appearance or publicity, I think Luo Yonghao's team has not done well enough, so Nut mobile phone has been tepid until now, in 2019, Luo Yonghao himself left the Nut Mobile phone team, By March of this year, it entered Douyin and became an exclusive live streaming platform. <>

Secondly, from the perspective of Douyin live broadcast with goods, Douyin live broadcast sales are generally young consumers, especially cosmetics, clothes, etc., and the people who bring goods are also relatively young and fashionable, such as the now recognized brother and sister with goods, Li Jiaqi and Wei Ya, these two people are quite popular with young people in terms of image and word of mouth, because the quality of the things they recommend can indeed meet the consumption needs of young people, so they can naturally succeed. If Luo Yonghao is asked to bring goods, will he bring cosmetics or clothes, first, his image is not very similar, and second, he may not have the audience in front of the screen to understand the products he is promoting. <>

Third, from the perspective of popularity, many young people don't know who Luo Yonghao is, and his ** degree is obviously not enough in recent years, so that a good hand of cards has indeed been played poorly.

In a good industry, everyone can do well. After Luo Yonghao marched into the army, all he got was failure, so everyone thought that his life was not suitable for business.

Luo Yonghao used to make a lot of products, but in the end they all failed, such as hammer mobile phone, he will get a lot of investment every time, but every time it is in vain, so netizens say that a good hand of cards is played poorly.

It's just that he always doesn't know what the industry wants. It's obviously a hot industry, but it's always playing the unpopular card. What do today's users look at in addition to the brand, you have no personal charm, and the product is decent, so naturally it can't survive in the market.

I like him.

Although Luo Yonghao has all kinds of shortcomings. But looking at his past, I don't think he's a bad guy.

He is funny and humorous, and he is quite ruthless to himself in order to achieve his goals. At least he knows what he wants, he dares to pursue what he wants, and in order to achieve his goal, he can give it up. This all shows a kind of spirit in him. This spirit deserves our admiration.

He's not a bad guy. When he was teaching at New Oriental, he was able to be recognized by his classmates, and he became popular from that time. What people slander is nothing more than the history of him making mobile phones.

There's nothing wrong with making a mobile phone, and there's nothing wrong with paying attention to marketing. As for what he promised not to do, these things are largely caused by some problems in the ** chain. Lei Jun also implements hunger marketing.

Moreover, judging from the quality of the hammer mobile phone, it does reflect the craftsmanship he said to a certain extent. We need people like Lei Jun and Luo Yonghao who can disturb the industry environment and promote the development of the industry. If a person is not a sage, he can do no wrong, and we cannot ask a person to be perfect.

As long as the person is not a bad person and does not harm others, there is no need to hate. Moreover, his humor is much stronger than that of a cross talk actor. His courage and tenacity are what we lack in this day and age. I admire and appreciate Luo Yonghao.

How to evaluate Luo Yonghao's entrepreneurial experience?

Yu Minhong commented that Luo Yonghao is still a very good teacher, and he is one of the few people in New Oriental who has a little ideology.

Chai Jing commented on Luo Yonghao and said that many people like Lao Luo because they think he is tough, rebellious, humorous, independent, and weird, but he has a rare kindness and gentleness to the world that I know.

Lian Yue thinks that Lao Luo is a naïve person. His success is enviable, many people may think that he is lucky, but they do not know that it is he who is not worldly, so he is not poisoned by worldliness, and when he guesses that something tastes good, he has the courage to taste it, rather than respecting the eating habits of others.

Luo Yonghao, male, born in 1972 in Helong County, Yanbian Korean Autonomous Prefecture, Jilin Province (now Helong City), is now the chief good things recommendation officer in the Make a Friend live broadcast room, an entrepreneur, and a speaker. He has successively founded Lao Luo English Training School, Niubo.com, Hammer Technology, and is the author of books such as "My Struggle", "Life is Endless, Tossing and Turning", and "Entrepreneurship on the Road".

Hammer Technology:Founded by Luo Yonghao in May 2012, the full name is "Hammer Technology (Beijing)****", which is an enterprise focusing on the design and development of a new generation of intelligent digital products.

On December 16, 2013, Shanghai Zihui Investment Management and private investors invested 70 million yuan in Hammer Technology.

The above hail Lu Xiao content refers to the source manuscript test: Encyclopedia - Luo Yonghao.

No, although Luo Yonghao failed to start a business and owed 600 million, he entered the live broadcast industry and repaid 400 million debts in two years, which is not something that ordinary people can do. And Luo Yonghao also shined on the "Talk Show Conference" with his eloquence and earned enough traffic.

After dropping out of school in his early years, Luo Yonghao did business such as selling second-hand books and reselling smuggled cars. Later, due to financial pressure, he decided to work as a lecturer in an English training institution. After two failed trial lectures, Luo Yonghao became a classroom teacher at New Oriental in 2001.

The job lasted five years, and in 2006 Luo resigned from New Oriental. After that, Lao Luo founded Niubo.com, also opened an English training school, and published his autobiography "My Struggle" when he was 10 years old.

In 2012, Lao Luo founded Hammer Technology, when Lao Luo was also a small expert in "scaring the sky", "The only person in the world who can make mobile phones is Jobs, but he died, leaving a group of stupid people making mobile phones, I feel that this heavy responsibility falls on my shoulders", "Give me time, I can make the mobile phone brands you worship go out of business"...Even Lao Luo wanted to buy Apple back then!

Lao Luo's entrepreneurial journey can be described as chasing the wind all the way, but every time the outlet abandons him, from blogs, to mobile phones, to e-cigarettes, it seems that Lao Luo's luck in entrepreneurship has been a little worse.

Since March 2020, Lao Luo officially announced that he has joined the industry army of live broadcast e-commerce, and this time Lao Luo seems to have a buff bonus, live broadcast e-commerce, game endorsement, talk show recording and other curve strategies to save the country, so that Lao Luo has repaid nearly 400 million debts. Although it is natural to repay debts, Luo Yonghao is still admirable for saving the country with this curve and making money to repay debts through live broadcasts.

Luo Yonghao, as an early Internet celebrity, has very good popularity and popularity, and has always had a group of hardcore fans to follow. Luo Yonghao said on the relevant platform that the live broadcast industry has blown a crooked wind of talking about content, and live streaming is not about products, but constantly saying his own views and content, which is very inconsistent with the general trend of the development of the live broadcast e-commerce industry. Many netizens said that he was alluding to the unhealthy wind brought about by the live broadcast room of his "old club" New Oriental New Oriental.

Luo Yonghao is just a true expression, he thinks that live streaming is mainly about selling products. The idea of introducing the product first, rather than the so-called popular one output content. Many professionals in the field of live broadcast said that live streaming should still focus on output content, rather than talking too much about products, which was denied by him.

He said that the number of people in the live broadcast room who chatted in the live broadcast room would go up, but it would not help the income, and the goods could not be sold. He confidently said that 40% of the people in his live broadcast room will cover themselves to browse the small yellow car and choose the corresponding products to buy, without the need for the anchor to explain. <>

Luo Yonghao said that he was not satirizing New Oriental, but just talking about the matter, and he did not express his dissatisfaction with New Oriental. He also supports the transformation of New Oriental very much and respects his transformation, he believes that in his opinion, the live broadcast room of Oriental Selection made by New Oriental Transformation is not what is needed for live broadcasting. The output of this paragraph does not help the product at all, and in his opinion, these truths and jokes have been expressed by him in his early years, and it is some of his leftover things that attract relevant popularity.

Dongfang selects this live broadcast room, relying on the output content to bring goods, which is very popular, but this method is not suitable for all live broadcast rooms, this is what Luo Yonghao wants to express. He said that this crooked trend will make many other live broadcast rooms imitate, and if he wants to imitate Dongfang Selection, this live broadcast room will start to output content without talking about products, in his opinion, it will be useless, only by talking about products can the goods be sold, and only when the goods are sold will there be income.

I think he is alluding to New Oriental, because recently only New Oriental has become popular by relying on live broadcast to talk about professional knowledge.

Luo Yonghao is actually hinting that other elements have been added to the live broadcast industry, and it seems that the involution is more powerful, and people are more inclined to listen to other people's privacy and lives.

It's an interesting topic. If one day I suddenly become popular, I'm not sure that I will choose to do live streaming directly. There are several reasons for this:

First of all, doing live streaming requires certain marketing and sales skills, and it is necessary to interact frequently with the audience, introduce products and brand concepts, and try to persuade the audience to buy. This requires more extroverted personality traits and presentation skills, and I am personally more introverted and not good at this kind of sales and marketing work, which will be one of the obstacles for me to choose live streaming.

Secondly, live streaming products generally need to cooperate with specific brands or platforms, but as a public figure, if the quality of the products promoted to the audience is uneven, this may have an impact on personal reputation, which is also what I am more concerned about. Selective brand or product cooperation, which requires a cautious attitude, rather than random selection for the sake of traffic or benefits, which is why I will be more cautious when choosing live streaming.

Moreover, the popularity after the sudden popularity does not mean that it has high commercial value, and it cannot be directly translated into sales performance. The effect of live streaming is still more dependent on the quality and influence of the product itself, and although the personal popularity of the anchor is helpful, it is not decisive. I will pay more attention to developing my popularity and influence after becoming popular, and choose appropriate business cooperation opportunities, rather than directly doing live streaming and bringing goods.

Of course, if there is a brand that has a high degree of product concept matching with me, and the quality and service are worth recommending to the audience, I do not rule out choosing the right opportunity to promote and endorse. But the premise is that the product itself is excellent, and my recommendation is only to strengthen the blindness, not the guarantee of product quality. If there is a problem with the product, it will also affect my personal reputation, which is something I need to pay special attention to in my business cooperation.

I am more cautious about the sudden popularity. The increase in popularity does not directly equal the increase in business value, but I attach more importance to development and influence. If I choose live streaming, product quality and service are what I pay more attention to, rather than simply choosing improper product promotion for traffic or profit.

I believe that any industry and business cooperation needs to be cautious, and live streaming is no exception.

Celebrities and influencers often face the contradiction between commercial value and personal reputation, and balancing the two is an aspect that I will pay more attention to on the development path. I hope to be able to make correct judgments and choices based on my own characteristics and influence. Choosing better products and ideas to recommend to the audience may be a consideration that I personally will pay more attention to in product selection if I am involved in commercial sales.

Luo Yonghao's biggest advantage is that his eloquence is very good. His speech did not have flowery language, but he was able to use plain words to poke the audience's laughter sharply and accurately. Therefore, there are many people who fall in love with Luo Yonghao because of his eloquence.

Moreover, Yu accompanied Luo Yonghao's speech three views are very positive, and he is very idealistic, so he is a speech wizard who destroys Lu like this, and the idealist is sought after by many people, especially young people.

The second is that Luo Yonghao has been starting a business, has been doing what he has in mind, he has suffered a lot of setbacks on the road to entrepreneurship, but every time he can stand up and work hard again. This perseverance has also made many people admire him.