The content framework of the business plan, the framework of the business plan, the writing framewor

Although an enterprise's business plan does not necessarily require a fixed model, its writing format is still relatively standardized, and these formats cover the most important aspects of a business plan, which has been unanimously recognized by many experts and practitioners. A company's own business plan and a business plan submitted to potential investors may be slightly different in form or focus, but their essence and fundamentals should be completely consistent. Broadly speaking, any business plan must carefully examine and analyze the objectives of the enterprise, the industry and market in which it operates, the products and services it can provide, the competition it will encounter, the management of competitors and other resources, how it will meet the requirements of customers, its long-term advantages, and the basic financial position and financial status of the enterprise.

As for who should prepare such an important business plan, it mainly depends on the size of the enterprise, but it is generally discussed by the core members of the enterprise, and if necessary, external professional consultants can be hired to assist. Below, we describe a business plan with a complete example. This section should be accompanied by the curriculum vitae, job title, organizational chart, expected market information, financial statements, and other data resources presented in the business plan.

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1. Reporting principle: regular reporting.

Anything, whether it's going smoothly or when it's going bad, needs to be reported regularly. If the boss explains a trivial matter, you don't need to send an email, but you must tell the boss how you are doing, there are pictures for pictures, and data for data. Take PPT as an example, you should also develop the habit of stage reporting.

When you get a task, remember not to work your own, but to learn to report in stages.

First give the boss a ppt outline of each page, what content type to put in what position, ** will put pictures and so on; The outline is confirmed and then started, which is more efficient, (I can't remember how many times I have started again), develop a habit, and you can form your own PPT report template, and then the outline can be directly arranged and combined.

2. Report preparation: think about the boss's concerns.

For example, the purchase of a certain gift requires the approval of the boss, and you can't just say what to buy and how much it costs, and let the boss approve it. The simplest reporting logic: whatwhyhow (what is this thing for), why (is it overpriced, why do you buy so much), how to do it (how to manage it in the future, how to continue recycling, etc.).

How to think about the concerns of the boss, you can think of yourself as your own company. Think of it as buying something for me or I'm going to do a project on my own, and I think what is going to be my consideration, what is the best choice, etc.

3. Reporting method: Let the boss do multiple-choice questions.

Don't let your boss think about how to deal with everything, even if you have any difficulties caused by your bad hands, you should also explain what kind of support you need, rather than asking your boss who can support and how to support. The debriefing must be for the boss to do multiple-choice questions, not for the boss to think about what to do. The report must be concluded first, so that the boss can figure out the key points of your report.

Do a good job of different plans, and the logic of the plan report refers to the previous what, whyhow, and explain the advantages and disadvantages of different plans.

1. It is necessary to carefully examine and analyze the goals of the enterprise.

2. The industry and market in which it is located.

3. The products and services that can be provided.

4. The competition that will be encountered.

5. Management and other resources of the counterparty.

6. How to meet customer requirements.

7. Long-term advantages and the basic financial status and financial status of the enterprise.

A complete business plan includes:

The cover page, the abstract (a one-page summary of the main points of the proposal), the table of contents, and then the main text.

1.Company Introduction. If it is an old company that has been operating for many years, this part must be presented, and the company's main business, basic information, equity structure, historical financial data, etc. must be clearly introduced. If you are a new company, you can draw up some basic information.

2.Project Introduction. The content of the business plan project introduction is different for different industries, but it is necessary to explain clearly what the project does, business model, profit structure, main business, future planning of the project, etc.

3.Industries and markets. Through the history, current situation and market research of the industry to which the start-up belongs, the market prospect of the project is analyzed and the future development trend is analyzed, the opportunities and challenges, advantages and disadvantages of the project are discovered, and the development strategy is formulated.

4.Marketing strategy. Clarify the target market and target customers, how to deliver product information, and let consumers understand the functional characteristics of the product; It is also necessary to understand that the selling point of the product is in the best and how to achieve marketing momentum; How to price and how to ** are important strategies.

5.Project Benefits. This section is very important because it allows funders to quickly understand the advantages of this project, why it is worth investing, and why they should choose this project compared to other peers.

6.Financial planning. Future financial data**, including operating income, costs, cash flow, payback period, etc.

7.Financing planning. Project financing method, financing amount, financing period, financing entity, financing amount allocation, etc.

8.Risk analysis. Every industry will face a certain degree of risk, and how to avoid and respond to the risk.

1. The goals of the enterprise must be carefully examined and analyzed.

2. The industry and market in which it is located.

3. What can be provided.

A: Products and services.

4. The competition that will be encountered.

5. Management and other resources of the counterparty.

6. How to meet customer requirements.

7. Long-term advantages and the basic financial status and financial status of the enterprise.

Basic framework of the business plan book:

Part I: Abstract Sources.

Part 2 Market Analysis.

Part 3 Company Introduction.

Part 4: Product Introduction.

Part 5 Research and Development.

Part VI Product Manufacturing.

Part VII Marketing.

Part VIII Financing Description.

Part IX Financial Analysis and **.

Part 10 Risk Analysis.

It's the general plan of the business plan, not the details.

The size of the business plan should be within 10m, because investors generally use mobile phones to read it, and the time is 5-6 minutes.

Part 1: Who We Are and Investment Highlights. 1.Who we are.

2.Investment Highlights:

Part II: Industry Analysis. 1.Market structure and ecology.

2.Market capacity, development.

Part III: Project Analysis. 1.market opportunities.

2.Our solution.

3.Compare our strengths and innovations against our competitors.

4.Business model.

5.Profit model.

6.Business modules.

7.Marketing promotion.

8.Core team.

Part 4: Finance** & Development Planning. 1.Three-year income**.

2.ROI calculation.

3.Three-year development plan.

Part 5: Financing Plan Design. 1.Estimated financing funds.

2.Plan for the use of funds.

3.How to opt out.

4.Risk aversion.

We generally write business plans for two purposes. One is financing; One is to find someone. Whether the business plan is well written or not may directly determine whether the investor will invest in you, or whether the excellent talent is willing to follow you!

Therefore, what we write and how we write it becomes very important!