I was fired not long after I started working in operations. Say that I have a communication problem

To do operations, basically do a good job by opening their own stores to do it, and some even open an operating company, ** will also work for others!? If you go to work for someone else now, it means that your operational ability has not reached the ability to operate independently, or it is to put a label on your face: "I can't!" What you can do at this time is to be a man with your tail between your legs and learn from others with an open mind.

The road to growth is full of hardships and difficulties, please don't be discouraged, study seriously, and understand the way of operation. Someday it will be successful!

First of all, you have to be confident, now just to work in a large company, the company's old employees will definitely be a little repulsed, want to integrate into them need to spend some thought, this era is more important than doing things, come on!

There is no problem with dismissal during the probationary period, if you have signed a formal labor contract, you should also communicate with the employee first, and have a chance to transfer to another position, otherwise you also need to give one month's notice in advance, if not, you need to pay the employee the corresponding compensation.

Communication skills can be improved.

In addition, it is also necessary to improve one's abilities in all aspects as soon as possible.

This job is not suitable for you, you can still be looking for it, you don't need to be serious about one thing, there must be a lot of positions suitable for you.

Start over and leave no shadows. Stay confident and do what you want.

**Operation generally refers to the operation of online stores: market research, market opening, official ** operation, brand marketing, capital flow, logistics, construction and maintenance of distribution system, member marketing, data analysis, etc.

As an e-commerce operator, you need to consider several aspects such as structure management, marketing management, and relationship management to support the goals of e-commerce operations. After the product is sold, it is necessary to provide good after-sales service. Problems can be seen from the average of customers, such as product problems, logistics problems, customer service problems, and so on.

Make reasonable adjustments to these problems and improve customer satisfaction.

**The specific content of the operation is: explosive data tracking, customer service management, store inspection, product management, and art communication

1. Explosive data tracking

First of all, the operation needs to be able to sort out**, such as the popular data tracking table, collect the information of the products in your store, and maintain it. How many visitors per day on average, the average length of stay of each product, the number of paid buyers, and a series of related data, remember the data within three days**, that means that this is a problem, and if it can't be maintained within a week, this paragraph has been scrapped.

2. Customer service management

When doing this part, it is necessary to combine the problems presented by the above-mentioned **, optimize the customer service skills and the overall customer service process, the daily work log of customer service, record the problems encountered and how to solve the problems, and continuously optimize the product according to the feedback information.

3. Store inspection

Spend 20 minutes a day to visit peer stores, remember: be sure to use a mobile phone** (now many stores PC and wireless display will be different) If you find that your peers have a new way to play, track the data of your peers is on the rise or decline recently, and constantly imitate and surpass, the main points to look at are: ask everyone, evaluation, wireless main picture, detail page check, explosive collocation, single product recommendation effect.

4. Goods management

Regularly update the inventory every day, have estimated the number of days each SKU can be sold, daily returns, form data, put forward improvement suggestions and implement the landing, we must do this action, many large stores are finally crushed to death due to untimely inventory clearance.

5. Art communication

Last but not least, design this section. This is also the key point related to the success or failure of the whole store, try to check the click rate and conversion rate of the store's products. Do a good job of good communication with art design, if you encounter no thoughts, you can imitate the style of your opponent, you must know that great artists are good at imitation, and excellent artists are good at transcending.

1. Specifically, the operation is:1. Tmall SEO optimization, through train promotion tool use; 2. Proficiency in Tmall's operating environment and rules; 3. Understand the shopping habits and shopping psychology of ** network members; 4. Excellent logical thinking ability, strong innovation ability, data analysis ability, analysis and problem solving ability; 5. Judge whether the data is up to standard; 6. Store analysis; 7. Opponent analysis; 8. Paid promotion analysis; 9. Activities; 10. Planning and decomposition; 11. Promotion (traffic operation); 12. Art (transformation and operation); 13. Customers (conversion operations, membership operations); 14. Content operation.

Second, in general, the operation is:Market research, market opening, official operation, brand marketing, capital flow, logistics, construction and maintenance of distribution system, membership marketing, data analysis, etc.

**Operation needs to do the following 6 aspects:

1.Data analysis materializes.

Data analysis needs to be done by operation, and the data of the entire industry should be analyzed, and the main promotion will be decided based on these data, and which ones will be sold well. Analyze the data of the store, such as clear traffic, conversion, payment, etc., and determine that the store has problems, needs to be improved, and needs to be maintained.

2.Baby optimization, title optimization.

Baby optimization is one of the more important jobs in free traffic, and what we do every day is to optimize and optimize again, promote and promote.

3.Drainage promotion.

Drainage should not only plan how to drain, but also practice how to drain, through trains, drill exhibitions, and off-site drainage.

4.Analyze competitors.

The first thing is to understand which babies and stores are our competitors, and then to study how they attract traffic, and how their stores are transacted every day; Also in terms of organic search, it is necessary to analyze which of his words often appear on the homepage, and probably those reasons why he appears on the homepage. How is his loading and unloading time arranged, which category he puts in, etc.

5.Communicate well with the artist.

Artists and customer service should be managed by operations, and then we need to communicate some ideas of operations and artists.

6.Marketing planning, resource integration.

Optimization is only one aspect, and many times the integration of marketing and resources is more important than optimization, so operations also need to plan how many times a month to do marketing and what marketing to do.

**Operation is a science, and it is also a good choice to ask for help from the operation when you have limited understanding and experience.

What does operations do? INTERVIEWER I think different teams have different understandings of it at different stages of development. Broadly speaking, operations is about solving three key problems:

Traffic, conversion rate, user stickiness. From a narrow point of view, operations are to solve the two problems of conversion rate and user stickiness.

The popular understanding of these three points is as follows:

Traffic: Bring people to the store.

Conversion rate: Get people who come in to buy something.

User viscosity: Let people who have bought something come to buy it often in the future.

In addition to defining operational work as solving three key problems. There is another way to understand it. Operation is to solve the end-to-end problem from upstream products to downstream customers, so mastering products and finding out customers has become another way of thinking about operation.

What does an operation do? It turns out that the operation is to do this.

**Operation refers to the operation of an online store. It mainly includes the following: market research, market opening, official operation, brand marketing, capital flow, logistics, construction and maintenance of distribution system, membership marketing, data analysis, etc.

To put it simply, it can be divided into two categories: basic work and extension work. The basic work includes the name of the store, the preparation of the baby's title, the preparation of the baby's detailed description, the decoration of the store, the daily maintenance of the store and the update of the product; Promotional work includes the design of activities, the promotion of activities, etc.

People who do operations will always put efficiency on their lips, especially when they repeatedly modify a tweet, it is like there is a fire in my heart, which burns me vigorously, but after doing it for a long time, you will find that some people form a tweet not only fast but also ***, and some slow speed also needs to be modified repeatedly, this is work efficiency!

Isn't there such a saying, the world is created by lazy people, how to make the greatest benefit with small force, isn't it the pursuit of a new ** person in a new era! Therefore, as an operator, you must study more methods, and if you find the right method, your efficiency will naturally come up. As an operator, it is never a good way to guard the one-third of an acre of land in front of one's house.

1. As the most basic task of operation, a good typesetting will be refreshing. A good copy, if supplemented by a good typesetting, definitely makes people feel high. So let's talk about the software I use now:

Xiumi, Minion I typesetting. These two typesetting software are definitely the must-have products of the new **. Xiumi,For novices,Simple operation,Various modes,From to,It has added a lot of different templates。

Minion i typesetting,Personally, I think it's absolutely tall,Although many templates are now charged,But the free template is enough for us to make a superb push,I like the Chinese style inside,The perfect fusion of traditional culture and modern goods,Feel full of national pride。

In short, it is not that difficult to operate, and with the clever use of third-party platforms, you will open up a new world of efficient operation.

[Goal-oriented].

Whether it's work or life, a clear goal is the compass that guides us forward, ensuring that we don't deviate from the direction at any time.

You can divide the work task into a small goal, carry it out in a targeted manner, break it by classification, and only do things related to the goal at any time, so that the efficiency will be faster.

Do a good job of time management].

1.Method 1: Swallow the frog.

"Frog swallowing" means that at the beginning of the day, the most difficult problems are solved first from the task priority. This frog symbolizes huge, difficult problems and can also be imagined as a large rock. For us, it's about doing the most difficult work first and then moving on to the easy work.

The only drawback of this method is that if you are challenged with the most difficult work at the beginning of the day, it will have a greater impact on your emotions, and it is likely to cause fear of difficulties, so you need to adjust your mindset in advance.

2.Method 2: Pomodoro.

Pomodoro timers help improve concentration and can increase productivity per unit of time.

There are many ways to improve work efficiency, and what suits others may not necessarily suit you, so you need to filter in practice to find the most suitable method for yourself.

A good-looking skin is not as good as an interesting soul. Focus on answering questions and solving problems in the workplace, welcome to pay attention to "Sister Juan Says V" and grow together.

**Operational tips how to improve the ranking of babies:

1. Factors influencing the ** ranking.

Before doing ** ranking, we must first have a certain understanding of ** ranking rules, let's first learn about the influencing factors of ranking: click-through rate, bounce rate, conversion rate, comprehensive score (description of the situation, delivery speed, customer service).

1. Detect click-through rate.

Our detection is based on new product launches, which is very simple, assuming that 100 impressions are randomly displayed. The so-called 100 impressions are not just to bring you traffic, but to judge how your product indicators are and how click-through rate they are. If the click-through rate is good, for example, there are 10 clicks out of 100 impressions, which means that the product title and ** are rationalized and the click-through rate is good, and the opportunity to continue to increase the number of impressions will be given.

If you don't do well the first time, please don't be discouraged, continue to work hard, and every time you are about to be taken off the shelf, you will be given a chance to show a high ranking, and you will have a chance every week in the future, and you must seize the opportunity to do a good job).

2. Detect the product description and customer experience.

It's not that buyers can't go to the baby temperament page to judge, but they will use the program's algorithm to determine whether the quality of your product description is up to standard, by customer stay time and bounce rate. If most of the customers come in, assuming that the stay time is more than 10 minutes, then the baby description is more perfect, **will give extra points, then it is more beneficial for the **ranking, if you jump out after a few seconds, it must be a problem with the product description, ** will subtract points or lower the ranking or the ranking does not move.

3. Look at the conversion rate.

Needless to say, the importance of conversion rate is too much, generally a product page with a high conversion rate indicates that customers have a high degree of trust, the product description is better, and more people will buy. On the contrary, if a product with a low conversion rate is seen by many people and not purchased, will such a product have the same ranking as others? And don't want to waste his traffic.

Of course, if the conversion rate is too high, that is, it is higher than the peer evaluation level, it may enter the manual review system, and if it is detected that the suspicion of brushing orders may be reduced.

4. How about the quality of the final inspection products? How is the service? What is the positive rating?

The specific product quality and service can be referred to by the praise rate, dynamic service, delivery speed, service attitude squared, etc. If the overall score is too low, the ranking and weight will be reduced, and everyone knows this. If the comprehensive score is controlled in a reasonable state, there will be a virtuous circle, and there will be a good ranking and impression.

This is a few points that I have summarized for a few years, and I have also started from a small seller, all of which are the basic knowledge of opening ** learned in the e-commerce knowledge network, I hope it will help you.