Will Balenciaga s Tanabata advertising be complained about will affect its sales?

I think Balenciaga's Tanabata advertising will seriously affect its sales. Because we can see from his **,Balenciaga's so-called Chinese style is what we often call the countryside non-mainstreamThat is, very earthy**. This kind of ** feels very spicy to our eyes at first glance.

I don't think Balenciaga, as a global company, is not ignorant of the current social situation in China, but is more deliberately smearing us and maliciously tarnishing our image. <

**The background of the green mountains and green waters, coupled with the thick red, and the old-fashioned clothes on the body, it is obvious that it is the non-mainstream situation in our countryside a few decades ago. And Balenciaga's copywriting this time also grasped the essence of soil. "Know my heart, and you have a fashionable pink baggage"、"is narcissistic, tolerant and not afraid of self-blackening heroine"。

And so on and so forth. All of them reflect the backwardness that we least want to see. Isn't this an intentional act on the part of Balenciaga?

Just talking about the advertisements that deliberately scandalize our image, last year's G&D luxury goods were attacked by the majority of netizens, and its founder openly promoted unfavorable remarks on the Internet, which eventually led to a boycott by all the people of our country. Not only did its sales decline, but most of its stores in China were closed. The image spokesperson in China also announced the termination of the contract with him.

They don't know that in our country, which is becoming more and more developed, we do not allow companies from other countries to have any verbal insults in any way! <>

Of course, whether Balenciaga intended it or not? Judging by the clothes of this Tanabata Festival. His appearance is not high, and the production level is relatively average, but ** is still very prominent, both of which are more than 10,000 yuan.

The clothes he designed for us in the 70s of the last century, which we appreciate with modern eyes, are bound to be unsightly, which will also lead to a decline in their sales. <>

In short, Balenciaga's spicy-eyed Qixi advertisement, whether it is intentional or their aesthetics, I can only say that they did not cater to the needs of our Chinese public, and this time the sales will definitely decline.

It will definitely affect sales in China, but it is difficult to say from a global perspective. These luxury goods are basically global-oriented, and as long as the global industrial chain is not affected, it will always look down on China.

This is for sure, the Qixi Festival is a traditional festival in China, and foreign brands must have a great impact on their sales when they are complained about on the important festival of Qixi Festival.

Balenciaga's Tanabata advertisement was complained about, I don't think it will affect its sales, but because of the Lei Ren's advertisement, everyone remembers it, and sales will rise!

It will affect it, if you want to make money, you can't be so perfunctory, you should spend more thought, Chinese money is not so easy to earn.

I think it will definitely have an impact, which will cause many people to dislike it, and naturally fewer people will buy it.

Balenciaga, as an internationally renowned luxury brand, should accurately position the brand and give the brand the style and connotation it should have。The first impression and feeling of luxury brands to the general public is high-end and high-grade, Balenciaga does not need to deliberately lower the grade of the brand, and should give the product more style and unique connotation. Deliberately lowering the grade of the product and giving the general public the feeling that it is more boring and "rustic", not only can not achieve the effect of attracting the public's attention, but may still have some adverse social impacts.

If Balenciaga wants to integrate the brand into the general public, it should start with the elements that the public loves, rather than playing with the local flavor.

If luxury brands want to better enter the homes of ordinary people, they should not only pay attention to their own grasp, but also pay more attention to the overall effect of their brands, pay attention to the elements loved by the general public, and take the initiative to assume their own social responsibilities, so that luxury brands can enter the homes of ordinary people and let people accept it and love it from their hearts.

Because it is very rural and very low, some people feel that he is scandalizing China's countryside and the aesthetics of Chinese, so netizens are very resistant.

Personally, I feel that it is extremely perfunctory, and it is extremely embarrassing to think about carrying this kind of bag on the street during the Qixi Festival;

The advertisement is not careful, and the whole advertisement is dirty and ugly;

I don't understand the real Chinese Qixi culture, the routine is single, and the combination of elements such as big red, love, and "I love you" is unacceptable.

Because Balenciaga's Qixi Festival advertisement was too much because of local marketing, it did not reflect the connotation and style it should have, causing a large number of netizens to vomit.

Balenciaga's Tanabata advertising film was complained aboutBecause netizens think it's too earthy.

The Chinese Valentine's Day is approaching, and major brands have launched limited series of the Chinese Valentine's Day, until the Balenciaga promotional video was released on the evening of August 10, and everyone was not calm.

The moment I opened Balenciaga's official e-commerce ***, the waterfall green plant paper background that came to my face, and a few roses exposed at the four corners of the picture, "the male protagonist looked at the "female protagonist" with affection, and hid a handful of red roses behind him, as well as a heart-shaped red balloon floating up, which read "Fall in love with me, let me be red and sincere, surround you".

It seems to be a non-mainstream headshot taken before. "Ahh Isn't this the QQ space wind of more than ten years ago?

The earth is the tide to the extreme???

Balenciaga has always been known for its funky and funny ads, and it is good at combining situations from everyday life to resonate with netizens. With the arrival of China's Valentine's Day Qixi Festival, Balenciaga launched a series of advertisementsIn the 1980s, the QQ show color matching background added a large number of earthy purple, pink, green and other colors, which made netizens complain about "too earthy".

Balenciaga's Tanabata limited series of bags have four colors: red, black, pink and white, and the official price is 13,900 yuan. According to the brand, this specially customized Chinese calligraphy graffiti is like a handwritten love letter with affection, red and pink, black and white, real and pure.

The copywriter also grasps the essence of the soil, "If you understand my heart, you will have a fashionable pink burden", "Just narcissistic, tolerant and not afraid of self-blackening heroine", "Fall in love with me, let me surround you with my red heart", "I am willing to satisfy you in the next few days", the majority of netizens can't help but feel familiar and unfamiliar, and they smell the full smell of soil across the screen.

Balenciaga's Qixi advertising is bound to win the favor of the Chinese market, but rest assured, absolutely no one will pay for it. There is one thing to say, Balenciaga's Qixi advertising is really ugly and low, it looks very earthy, although I want to create a down-to-earth character, but this marketing can be said to be a very failure, because we are not fish, not only seven seconds of memory, Balenciaga's insult to China Everyone should still remember, this brand is yellow.

01, earthy and low advertising, not down-to-earth Balenciaga has always had a wrong concept, I think everyone likes to watch the earthy taste**, that is, they really like this culture, but in fact it is not like this, we watch the earthy taste ** just for fun. Balenciaga wanted to create a down-to-earth feel, but that would only make itself look very low. I don't believe Balenciaga will impress anyone, and no Chinese consumers will pay for it.

02, Balenciaga looks ugly, and the dog jumps off the wall in a hurry probably because Balenciaga was already in a recession after the insulting incident last year, coupled with the impact of the recent epidemic, it is basically a situation where it cannot make ends meet, so he = it very much wants to continue to capture the hearts of Chinese consumers, but a brand that has made a wrong decision is really not worthy of people's continued liking. Although I didn't have the money to buy Balenciaga, I still look down on this brand, it looks too ugly now.

03, it is not an irreplaceable brand, why is it so arrogant In fact, Balenciaga is a very stupid brand, maybe this brand is not clearly aware that a large part of its consumption ** comes from the Chinese market. But after doing something very important wrong, it basically said goodbye to the Chinese market. It also feels like a luxury all on the shelf, but it never understands that it is nothing without consumers.

If it is too inflated, it will inevitably self-destruct.

I think Balenciaga's advertising ideas are fantastic, and they're very brand-specific, as well as their own creatives.

Because the whole Qixi advertisement is very innovative, it has attracted a lot of consumers' attention and reached a lot of turnover.

I think its earthy marketing is a bit too much, and it doesn't reflect the style and connotation of the brand at all.

Although this kind of advertisement is a bit earthy, it is still very popular with many people, and you can also feel a different style.

It should be favored because this time the ad is more creative and interesting.

I don't think so, because Balenciaga things are too expensive and not everyone can afford them.

No, because their advertising ideas are so bad, too earthy, and ** expensive that no one will like it.