Why are celebrity Internet celebrities bringing goods cheaper than what they usually buy?

BecauseInternet celebritiesBringing goods is in taking out warehousing, transportation, planning, loading and unloading and unloading andLabor costsAfter that, you can greatly reduce the unit price. This is the direct reason why it is cheaper for influencers to bring goods.

This method can reduce the burden of merchants, make it more convenient for the needs of the public, and have a strong effect on the user experience. The way of bringing goods to Internet celebrities is a new way under the influence of the Internet, which can make all parties benefit and convenient, which is an advanced progress.

How to bring goods. 1. Text with goods.

This is a more traditional way, but now there are a lot of new carriers, in the past through advertising, newspapers, books, magazines and other channels to bring goods, since the rise of the Internet era, WeChat, Weibo, today's headlines.

and other major portals have become the main platforms for bringing goods, and individuals can also output content through various self-leading channels, so as to receive advertisements or bring goods for themselves and others.

2. Audio delivery.

Many people listen to some recordings or book programs, such as Himalaya, Lychee Micro Lesson, and Thousand Chats.

and so on are very popular platforms, individuals can open programs as anchors, display all kinds of content, singing, reading, chatting, sharing and other forms are possible, as long as there are fans and traffic, you can bring goods.

Station B, etc., the duration generally ranges from a few minutes to dozens of minutes, and individuals can register and operate.

Celebrities : Why are they called celebrities because they are Akito themselves! Therefore, they will bring goods cheaper than what they usually buy, this is the high degree of celebrity awareness!

Because celebrity Internet celebrities bring expensive goods, no one wants them, he has to give it to himself. Fans for welfare. Otherwise, who will worship him!

The channel is good or the volume of goods is large, and I personally think that the difference between retail and wholesale prices is the same.

channels and the number of goods sold. You can do this, it's cheaper.

Cheap because of small profits but quick turnover. If the sales can be increased, the price can be more beautiful.

That's the difference between what they bring and what they usually do, anyone can do it

The main difference is the channel and volume, and retail is definitely the most expensive.

To sum up: one point, one point, one point.

Anchors and celebrities do everything they can to sell goods, some have been brothers with the brand boss for more than ten years, there are ** diamond rings that have been bargained to double digits, there are those who suddenly lose their memory and report mistakes** and lose millions, as well as the famous modern allusion "Panga's Friend" in China.

These routines and ** have seriously hurt the trust of a group of consumers in live streaming and seriously insulted the IQ of this generation of netizens. Because of this, the public has a bad impression of live streaming, and thus has a prejudice against live streaming, which is a reasonable cause and effect, and the bias is very reasonable.

But we can't ignore that this industry is just emerging, and it's just a child, because of the Internet, because of the epidemic, because of the influx of capital, it has been seriously fueled.

All the chaos lies in the fact that the development is too rapid, the industry is not standardized, the early supervision has not been in place, and the consumers are still relatively tender.

But the industry as a whole is constantly being optimized. Policies are being put in place step by step, platform supervision is becoming more and more stringent, bad anchors are being rectified, and consumers are becoming more and more rational and witty.

The most prominent advantages of live streaming:

The first big point is cost performance. Don't think that all cheap goods are not good, the core logic of live streaming is cheap lies in 3 points.

One is to place an order first and then optimize the production relationship. When he orders 10,000 pieces of clothes, he produces 10,000 pieces of clothes, he has no risk, there will be no inventory accumulation, and he is not afraid that he will not be able to sell them. And the sales volume of a batch is particularly large, and the cost is naturally low.

When the cost is low, there will be more concessions to consumers.

One is the order next to the big ants. The larger the order, the lower the average cost, and the more profitable it is for the customer.

Finally, the brand is directly facing the customer. Live streaming has given many brands the opportunity to face customers directly, and there are fewer layers of middlemen, which is naturally cheaper.

The second major point is efficient shopping guidance. It's hard to buy things now, there are too many brands, and a good anchor is the shopping guide, he can tell you how to match, he can recommend suitable products for you, and even a series of matching products. Don't need you to choose from thousands of products?

How much time is saved.

I think more and more artists in Mazhen are bringing goods through live broadcasts, mainly because they see live broadcasts making money, and secondly, the film and television industry is not as profitable as before.

Is it worth buying celebrities.

1. Spike is actually the seller releasing some ultra-low ** goods, due to the low price of the goods, they are often sold out as soon as they are put on the shelves, sometimes only one second.

2. Therefore, **live spike products*** are not good, it is not decided by the anchor, but by comprehensively considering the comprehensive score of the store to make a judgment.

3. And the platform also has an assessment of the anchor, such as the quality score of the live broadcast room, which is related to the quality of the product, so the anchor will also choose products with good quality and promote them, of course, merchants can't smash their own signboards, so generally speaking, although the things that are killed in seconds are cheap, they can still be bought.

4. Sellers use live spikes to promote, which is to bring traffic to the store, not only to promote the store brand, but also to increase sales and ratings for themselves, so generally speaking, the quality of live spikes will not be too bad, and buyers can still get value-added goods by participating in seckill activities with the lowest**.

5. Taking a step back, the quality of the spike product is not particularly good, which can also be returned, and the buyer does not need to worry. Of course, cheap things, we also have to change a way of trying to tell blindly, don't have too high expectations, the cost is not high, and the product quality can not be too demanding, if you think it doesn't work, you can also contact customer service to return and refund.

6. Of course, since the merchant does this activity, he will take these issues into account.

Generally speaking, there are not many merchants to play with the reputation of their stores, of course, everyone should not feel that the quality must not be good because it is a spike, this is also a prejudice, many times, merchants are also in order to let more people buy products, so a method of realizing and reducing prices has been adopted.